 Did you know that watching a video about a product or service can increase the chances of the consumer making a purchase by 64 percent? Why is that? Because everyone likes a good story. Telling your business story or messaging enables you to create videos and animations that elicit emotional responses. Video marketing works. Whether your video content makes people laugh or feel motivated or is something they can relate to, it will help build trust and rapport with your audience. Are you using video content in your marketing? Follow at Julie Weissar for more tips.