 What's up guys? Welcome back today. I want to talk about something very very exciting It's all about value finding value in tickets and what better way to find value than with a game show So stay tuned because something exciting is just about to happen Hello everyone and welcome back to the first edition of How much is it worth? So exciting on this game show This is the game show all about trying to guess how much these tickets are worth today We have a nice pair of tickets to see the auto center resources the Philadelphia Flyers on Saturday December 21st As you can see they're located in section 318 row E seats one and two now And the only rules in this game are they have to remember the rules we follow are the price is right rule TP I our rules that means if you go over the bid y'all lose you got to get it under or exact And now the question of the day is Just the number one how much is it worth here are the tickets in hand Seats are located in section 318 row E seats one and two on the eye These seats are located in the corner section of the upper bowl not in the middle not in the ends there in the corner now How much is it worth? It seems like the Philadelphia Flyers is probably a bronze level game. Okay, I'm gonna go for 2450 Bob Okay, now remember this is for the pair of tickets not the one ticket. Okay. I'm gonna go for $49 Bob Contestant number two contest number two same question. How much is it worth? $1 TPI rules we are have ourselves a winner ring ding ding who is it gonna be actual retail value? $50 each $100 total we have a winner Congratulations, you've won tickets on how much is it worth? Thank you once again to my two very lovely contestants for participating in my very first edition of how much is it worth? This is gonna become a recurring segment on this channel So definitely stay tuned for more episodes of this game show that will be sporadically placed in different videos So make sure you're checking them all But now what I really want to dive into today is all about finding value. So with value What does that mean? It's basically trying to find the best price to pay for a ticket that's available either on the prior market or the Secondary market. So what are the three things we're gonna cover face value price breaks and how to compare tickets between the primary and secondary markets? All right, so first off face value I think a lot of you already know what this is But basically it's the price set by the box office for a specific ticket that's going on sale now Face values will include, you know the actual ticket price any kind of fees or taxes that needs to be included So what you'll get at the end of the day is, you know $35 ticket plus all the different fees and taxes and you'll end up with you Know your very expensive expensive ticket So if you buy a face value ticket basically means you're buying from the box office direct and that means that you're buying a ticket That is 100% authentic and that's what a lot of people do like so buying a face value ticket means you're always gonna be able to Get into that event or game now in a venue. They're not gonna price every single ticket the exact same price So what's gonna happen is you're gonna have different zones and sections and rows where you're gonna see different price points Across the entire venue. So for example with the auto senators the cheapest seats You'll find in the entire building are up in the coke zone, which is in sections 314 to 316 And that's where you're gonna find the best price for an actual ticket my best price I mean just the cheapest price then as you kind of explore the rest of the venue, you know, there's the McDonald's zone There's the upper bowl end zones and sidelines and you know And then as you kind of work your way around the entire building eventually get all the way down to you know Club seats and glass seats all the great stuff available again price points Will not be the same across all these different sections because each section has its own value proposition associated to it And so with that you're gonna get a different type of buyer for each type of section or zone in the building But that doesn't mean you can't find some additional value within these sections that you're actually looking for now Lastly with face value tickets is that the price may still change. It's not always hardened set in stone in the past That's what it used to be but now a box office and venues They're all looking to squeeze out every single penny possible And so when the demand is higher or lower to your prices may change up or down fish Now as I might have alluded to with this first section, we're gonna now move into price breaks So what are price breaks? Basically, it's when you get to an actual section in the event or the venue Where the price changes from one row to the next or one from one section to the next with the auto center specifically you take a look in sections, you know 318 319 and these you know upper corner sections What you're gonna find is that anything row E and up? That's one price point and anything D and lower is actually a second price point So if you're looking to maximize your value on every ticket you buy It means you will be buying in actually the row E again if you buy in row E The same price is buying in row S. So in that tire section of tickets and then all those rows It's basically saying hey the same price of being applied across the board So why would you ever sit at the top when you can take a look try and find some seats that are actually a bit lower For the same price point and that is where you're gonna start finding some value So if the applies for concerts and other venues what you'll see is that a lot of sections You know directly to the very back of the building There'll be a one price point and then as you kind of move around the rest of the building You'll see that eventually there'll be a section where the price will go You know it'll jump from one price point to another so if you're able to get yourself situated in one of those sections You be close to the band or closer to the artist But basically paying potentially a lot less than what someone is paying for one section beside you So if you're on the aisle of one section on the aisle the other section in the price point jumps, you know 50 bucks Then there you go You're saying 50 bucks are basically the same view same seat same experience So that's how you can find a lot of savings and value now It's important remember that looking for this type of value only applies to face value tickets They're basically sold directly from the box office The reason mind that is because the box office is setting entire blocks of tickets all the same price So what you're going to see is that you know within a certain section you'll say it's even for auto senators If you're looking in section 318 Entire section from you know row s row ease the same price You're not going to find that on the secondary market because when you think about it Why would I pay the same price in row s as I could in row e? You wouldn't the only reason you do that is if there were no face value tickets left But at the same time it's like does that really make much sense? No, not really But but if you do want to turn that event and that's all it's available Then obviously you got to go with what's there? However, if you have the ability to select where you're gonna be sitting and there are quite a few options available to you Definitely make sure you take some time to look for where the best seats are in a specific section Taking a look and finding those price breaks is key to making sure you get the best value possible when buying those tickets Now last thing when we're comparing tickets between the primary and secondary market when you're buying on the primary market Like I said prices are the same for entire blocks of tickets So you're gonna find value by finding that price break, but when you're looking on the secondary market That's where you actually now start seeing incremental differences between you know sections and rows and you know seating locations And you'll be seeing it very very specifically So for example if you're looking for a ticket you're obviously not gonna pay the same price in row s as you would in row E if you want to be closer to the action You actually will be sitting as low as possible And so you're gonna be looking for those row e type seats, but again You don't need to hang an arm and a leg for that same ticket. So what's the play here? Let me tell you first off start with the box office That's always gonna be your number one go to where to begin your entire search Reason behind that is you need to get an idea of what the actual ticket price the set ticket price Basically the face value of that ticket is that'll have judge and help you determine whether you're getting a good deal or not Also with the box office you can get an idea of how many tickets are still available If there are quite a few seats available from the box office It basically means the demand for that event is not yet there and that's kind of your starting point So for example, if you take a look at you know the December 21st game You'll see that ticket prices started at $35 For the you know third section 318, you know section rows e to s they're starting at $35 But if you jump over to somewhere like stub hub or tick pic What you're gonna see is that the actual prices for those events are much much lower Just because it's a weekend game doesn't always mean that it's gonna be an expensive game Especially when there isn't a lot of people looking to go see the auto signers So what's gonna happen is you're gonna see that ticket prices are much lower on the secondary market than what they would be On the primary market So once you know what the price is on the primary market for the face value go ahead take a look on the secondary market Ticketmaster does have their own you know ticketmaster plus, you know integrated resale market into the into their their maps But you can also go ahead check on stuff up and others and what you'll see is that the tickets in this case much cheaper So now you know what you're willing to pay So if you're willing to pay for a face value ticket That can kind of be your starting price point So if for example, you're willing to pay $35 plus any associated fees for those tickets You could set your price point on you know a stub hub or some other website and just move the slider so that you set it up So that you're only gonna pay that same $41 or $35 or whatever it is and then just kind of work your way there What you'll see is that different sections of the map will obviously get Coordined off for you and you won't be able to buy tickets there because it won't meet that price point request But you're gonna see that there are a lot of other options that do exist So it could end up being that you're still gonna buy it from the box office directly other times It could be you're gonna buy it from a secondary market But make sure that you're always taking the time to compare the price between what you're getting at the box office to what you're gonna get On the secondary market now on the secondary market because the lower the row you get Generally speaking the more expensive the price will get you have to keep in mind that sometimes people will have bought those tickets From the box office to actually resell so what you'll see is that there's seats in row E While they may only be $35 from the box office. You might actually find that they're you know 35 40 45 dollars maybe even more on the resale market so again because these price breaks do exist So what you're gonna see is that the price is for those better seats within that price break section You're gonna see that those are generally gonna be more expensive doesn't mean you can't find them Just have to make sure you take some time to actually look last thing to do with comparing price points Is that you need to always be aware of how soon the event is actually going to happen if the event is coming up? Very soon as in you know the next 24 48 72 hours That's generally where you're gonna see the cheapest prices on the secondary market available So prices at that point people who have tickets available to sell they're gonna start getting a bit more worried They don't want to have to get stuck with the tickets that they can't sell basically lose their entire you know investment So what's gonna happen is you start seeing prices starting to come down slowly slowly slowly when you get in that 24-hour Period that's generally where you're gonna see the best prices possible So if you have the ability to wait Definitely wait go ahead take your time wait for prices come down Then go ahead could start comparing between face value and secondary market pricing at the end of the day You obviously want to save as much money as possible But at the same time you don't want to be stuck with the risk of not getting anything because that has definitely happened to me before Where I'm you know right outside the venue waiting to go in and then the tickets Just the prices never come to where I want them to and so you're stuck You're your force basically to buy what you don't want to buy however You want to make sure that you get the tickets you want So at the end of the day make sure you start with checking out face value prices to Take a look and see how much they're going for on the secondary market those same equivalent type of seats And then three make sure that you make the right decision by taking the time to make your final purchase So like what happened with me in Phoenix when I was trying to buy tickets out there I ended up waiting I got a bit lucky just because they had difference promos and discounts going on But if I had to buy it on the secondary market prices had started to jump quite considerably as we near the event So if I had actually waited I wouldn't have gotten great seats I would have paid two or three times more money and the experience just wouldn't have been the same So every event is different every venue is different every city is different So at the end of the day you really need to make sure that you're paying attention to you know What the face value is what the market value is and how soon you are to that event if you can try and wait But if it's not possible, or you just need to have those tickets right this second Make sure you take some time to find the best value in tickets. Yes So in your next ticket buying purchase, let me know what time prices you were looking at between face value and market value Let me know if you saved any money. Let me know if you spent a ton of money I want to know all about your adventures because I love to see how you guys are doing with your ticket buying Experience with the new year coming to an end It's important that we all take some time to make sure we're always in the best possible mindset for buying those tickets And so when you find some value make sure that you smash the like button All right, that covers it all be sure to subscribe if you haven't already because I have a lot of great content coming up in the new year It see you guys next time 2450 Alex Alex who's Alex? Rebecca? This is not all the wrong game What's his name? Drew Carey Drew? No, what's the- Bob Burg I'm gonna go f**king suck her I'm the biggest fan, I was wearing my pants already But I'm all excited for entertainment Yeah, well I'm the biggest sports fan