 Technology has been shaping retail dramatically for the last 3-4 years. I think it's very very important to not feed insecurity but use the same medium to help every person find their own style and help them feel secure. Fashion is deeply personal. We don't think a few designers or a few companies should dictate what the perfect style, what the perfect body type or the perfect skin tone is. Technology has actually helped bridge that gap immensely. In terms of what is the best way to start, you need to love what you do. You need to love coming to work every day. You need to define the values of your business according to who you are. You have to surround yourself with the best team to do that. The people that you want to go into work every day and see every morning. And you should be excited about building the future with them.