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Direct Mail – All you need to know: EFI Connect 2017

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Published on Mar 13, 2017

AccuZIP, Inc. CEO, Steve Belmonte, discusses all you need to know about direct mail and the ingredients for a successful multichannel marketing campaign. The session will discuss direct mail basics, the importance of good data quality and how to leverage the USPS® (United States Postal Service) and automated workflows for successful and personalized campaigns.

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