 YouTube Algorithm 2020, why videos blow up? You want it, don't you? I know you do. What's it? It's views. You want a video to blow up. And you know what? There's a reason they do, and in this video, I'm gonna share it with you so that you can get the results too. And we're starting right now. Hey, I'm JR Fisher. If you're new to my channel, you haven't been here, hey, check it out. Look around, lots of good videos. And don't forget to subscribe. There's a big subscribe button down there. I would really appreciate if you subscribe to my channel and also turn on notifications. There's a bell right next to that subscribe button. You gotta hit the bell, and then here's the important part. You gotta turn on all notifications. That way I can remind you when I do a video. You'll be part of the Fisher family, the VIP group that gets to know about these videos before anybody else does. All right, so check it out. Let's not waste any time. I wanna get into this because this is a really interesting phenomenon. When a video's out there and all of a sudden it blows up. So let me look at some examples here real quick. Here's an interesting one right here. Now this is in the video niche and look at where it was and then look at what happened. Kinda interesting, right? I mean, because this was published in March and then it blew up in January, right? I'd say, well, started in September then through January. Check out this one right here. This is in the tech niche, okay? And it was actually published in June, but if you look here, October, November, December, it just took off. Really weird, right? Here's another one. This is on a cooking niche right here, published in September it looks like. And then December, January, it took off, okay? Months later. Kinda interesting. Here's another cooking niche one here. In one year, look at what happened to this one here. Here's another example right here. This is the business niche, okay? Now you see in the beginning, it took off, then died out, but then it had this steady climb right here, which is really pretty interesting. Now, I found some growth information on YouTube. I wanna share with you. I'll put it on the screen here. These are things that we really, really need to think about. We don't wanna just shoot a video and stick it up. YouTube is basically telling you exactly what you need to do, but if you don't read it and you don't know it, then you can't do it. So let's check this out. It says here, this is from YouTube Creator Academy. Our systems follow the audience by paying attention to things like what they watch and don't watch, okay? So if somebody clicks on one of your videos and they get there and they don't watch it, that tells them something. How much time they spend watching. Now, this is another interesting metric here, guys. YouTube bases everything on time watched and percent time watched of a video. But if you're doing videos in there two or three minutes long, okay, and people watch, you know, 50% of the video, the best you could hope for is a minute and a half to two minutes. If you do videos that are 10 minutes long and they watch half the video, you could get five minutes of watch time. So what do you think's better to do? Now, I'm not saying do three hour videos, but probably an optimum point is about 10 to 14 minutes. If you're finding that most of your videos are of a shorter duration like that, you just can't build up much watch time unless you just do thousands of videos. Next thing they're saying is they're not interested feedback. So if they click on the button there and they say they're not interested on your video, that's not good, we don't want that to happen. But here's what they also say to back all this up. Instead of worrying about what the algorithm likes, it's better to focus on what your audience likes instead if you do that and people watch, the algorithm will follow. So how do we do that? We ask people for comments. I'm gonna ask you for comments, right? Do be a favor, put a comment below. What do you like about this video? What would you like to see more videos on? You know, put your comments below that's super important because I wanna know that. If you guys tell me what you want, I can make content that matches what you want and the algorithm will follow. They'll say, well, JR's doing stuff that people like and people are watching them and they're getting involved and they're commenting and we'll show his videos more, okay? So that's important thing to say. Now, the truth is should you forget about the algorithm altogether? No, no, no, no. You still gotta do everything and still do everything. In other words, you've gotta have your tags, you gotta have thumbnails, you gotta have a good title. You know, you wanna look at your metrics, you gotta look at your timing. It all works together. It's not a separate thing, okay? It's not, I'll do these two things and I'm gonna be fine. You literally have to do them all. It's really important to do them all. Now, do all YouTubers do everything they should? No, there's some top YouTubers out there that have millions and millions of followers and they don't do all these best practices. But here's the key guys. They already have millions of followers. If you don't have any, you need that decided advantage by doing the stuff you should do. Now, you've got two groups of people that watch your videos, right? You've got subscribers and you've got non-subscribers. That's the only two groups that can watch your videos. So what does YouTube do? Mostly they look at what the non-subscribers are doing. What is their non-behaviors to? Are they not commenting? Are they not liking? Are they not doing any of those things? Are they clicking away from your video? Now, if they're not subscribing, they're not liking, they're not commenting, it could be as simple as you didn't ask them to. If you noticed in the beginning of this video, I said, please subscribe, turn on bell notifications, put your comments below. I said that because I want you to. I know that's important to the metrics of YouTube. Another thing that's good is, do they go to your playlist? Do you have playlist? Some people don't even have playlist. Playlists are infinitely important because if you have a video and you put it on YouTube, that creates a URL. If you have a playlist and you put it in the playlist, then you have two URLs, okay? So you've got the one for the video that's in that playlist. Plus the fact, people have been proven to watch videos in a sequence in a playlist more so than just watch individual videos. It kind of guides them through something. So make sure you have playlist. Those are important. Also, at the end of your video, you must have end cards. And then the people need to click on those end cards. Why would they not click on those end cards? Maybe you didn't tell them about them. Maybe you didn't tell them. You didn't say, hey, this is the next video you should watch. If you really want to make some money online, check it out. Sometimes I forget that. So we have to do that to let people know what to do. People essentially will do what you ask them to do, what you tell them to do, what you offer. But the problem is more often than not, we expect them to do certain behaviors and we don't school them in doing those behaviors. And if we don't do that, it's our fault. It's not their fault for not knowing. Another thing about those non-subscribers, do they have more watch time or less watch time than your subscribers? If you can get non-subscribers that have more watch time than your subscribers, you're gonna be able to grow your channel. So watch time's super important. And how do you do that? You provide good content, okay? You keep it moving. You don't sit there and be boring. You're interesting. You provide value to them or entertainment or whatever you're trying to do, you need to provide that to them. Another cool thing that the algorithm does is that if somebody watches one of your videos and then days later comes back and watches it again, that's a huge help for the algorithm. Now, how can you get them to do that? You can tell them. You can say, hey, watch this video, go give this method a try and then come back and watch it again so that you don't miss out on any of the steps. If you tell somebody to do that, it's gonna stick in their brain. Will everybody do it? No, but will some people do it? Yes, okay. So tell them to come back and watch this video again. There's a lot of steps to this. I would suggest right now that you come back to this video and watch it again. Why? Because there's a lot of steps to it and you could miss some. You can go out and try part of it, come back to this video again and watch it. That's also gonna help my algorithm. The next thing is your video could get suggested. Oh my gosh, that's what you want, suggested videos because if you have your video suggested, that's like the best views you can get. That's like saying, I'm watching this video right now on makeup and I see another one on makeup and I go over and watch that one there, that's really gonna help the algorithm say, hey, your thumbnails, your videos are really good. We're gonna suggest even more. So if you can get some suggested, then of course you'll get more suggested. You need to go in your analytics, look at that, see what percent is getting suggested. If you have none of your videos getting suggested right now, that's a problem. Success can also be found inside your watch time funnel. Now this is the funnel for my channel right here and you can see what the watch time funnel looks like. You wanna look at all these percentages right here and you want to try to improve them. Now right now the thing we're trying to improve is clicks because we have good metrics all through the funnel except for clicks, so we're working on thumbnails making those a little bit different, not better, but different, it gets a whole lot easier to be different and by changing those we can get more clicks. If we get more clicks, we'll get more views, more subscribers and then it grows the channel. So now here's what YouTube has to say about thumbnails. Keep in mind that your video thumbnails are always competing against other videos. Whether on the homepage, up next, on the watch page, in search results and even in subscription feeds. So your thumbnail needs to stand out guys, it can't look like everybody else's and we're going to a whole lot more simple thumbnails now because to do a good thumbnail now, there's so many people that really have some real artistic skills and they can put some cool words on there and cool pictures and colors and all that, but you know what, there's a lot of people doing that now and since a lot of people are doing it, they all look the same. So yours has to stand out, so we're going to a more simple thumbnail that will stand out more than the other guys. Now sure, there's an advantage that the big channels have because they have a lot of subscribers. It's easier for one of their videos to blow up because they do have these subscribers, but that doesn't mean you can't compete, you just gotta try a little harder. Now here's a good example right here from Brian G. Johnson and I look at his channel a lot and you know, he'll normally get 8,000 to 15,000 views but look at this one here, it blew up. He got over one million views on this one particular video that he did that was iMovie, Special Effects, iPhone, iPad, iOS, what was it say, iMovie tricks and hacks, I think it is. But hang on, you can still do all these things and get the results he's getting. Now you may say, well, he's already got a lot of subscribers and I can't compete with that because he's got all these subscribers and I don't. Now that's just not true. Sure, he's going to have some advantage there, but if you do a good thumbnail and a good video, it can blow up and the reason it can blow up is because no video would ever go viral if that were not the case. Only the top people on YouTube would be the ones getting the views, but that's not the case. There's always breakout people. Every single day, there's people that have videos that go viral because they're doing some of these things. Now let's check out what YouTube says about watch time. It says impressions and how they lead to watch time. The impressions and how they lead to watch time report will give you a visual of how your thumbnails impressions lead to views and watch time. You may also see that percentage of your impressions came from YouTube recommending your videos to viewers. We love that, right? We love that when they actually recommend our videos here. So what can you do to really come up with a good title? I use a tube called TubeBuddy. It's a free tool as a matter of fact. If you look down in the description, I'm going to provide a link there to it. You can get the free version. There's also a paid version that gives you more tools that you can use, and if you use my link down there, you get 30% off, so check that out. Okay, so I went to my keyword explorer, which is in TubeBuddy, and I typed in something I know is popular, and it's Fortnite Funny Moments. Now if you notice, it's got a fair rating here, and this is based on search volume. It's based on competition, and it's based on optimization strength. Now if you notice, there are 515,000 monthly searches estimate, but there's seven million videos. So if I do a video on this, I've got to compete with seven million people. I changed the title a little bit, and I put Fortnite Funny Moments one hour, and now it's fair, it's 25 out of 100. The other one was 20, and now the videos go down. There's only 730,000 videos for this, but the estimated search is only 182. Okay, I changed it up a little bit more. Now I put in this one, it's really the same title. It's Fortnite Funny Moments one hour, but I spelled out the word one. When I did that, holy heck, that result went to 73 by changing that number to the one. Now you can't do this if you don't have TubeBuddy. You gotta get TubeBuddy, it's free. Click the link down there, grab you some TubeBuddy, and you can do this too. But look at this, the number of videos, right, in search results was 717,000 right here, and if we go to the very first one again, it was seven million, it was seven million. So if you think about that guys, you've really reduced your competition, but you need a tool like TubeBuddy to do this. And please remember, it's not just one thing. I know so many people are searching for that one thing that's gonna help their videos and their channel take off. It's not one thing, it's a whole bunch of different things. And I've got a lot more videos on here that explain that. I really appreciate you listening to this video in the description below. There is a link to a free course, absolutely free $97 course. All you gotta do is click it and learn really simple thing to do. So check that out. Don't forget to comment on this video, put your comments below. Let me know what you're working on. What have you done? What have you found that worked for you? Or what are you having a problem with? Put your questions down there too. I would love to see them and I'll be happy to comment back. Don't forget to subscribe to the channel if you haven't done so. Ring the bell, bell notifications, turn on all notifications so that you're part of the Fisher family, the VIP group that gets notified before anybody else. Thank you so much for watching this video and I'll see you in the next one. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video. Also click on one of those videos there. Keep watching on my channel.