 Hey Envision Mag, I'm Dr. Rook, founder of Spexy. Our sales column contribution this month goes right to the heart of the matter of where sales come from. And if you guess the heart, you're partially correct. However, I believe, and many experts would tell you, that your mindset is where most of your sales actually come from. So let's talk about sales philosophically. I mean literally, what's your sales philosophy? I really wanted to hit this topic because philosophy isn't something that's talked about much in iCare. However, it is a huge factor in what's going on in your life and your business. And whether you talk about it or not, it is constantly having an impact and an influence on the outcome and direction of what goes on in your life and business. My favorite modern day philosopher is Ayn Rand. If you don't know Ayn Rand's backstory, essentially when she was a child, she was dramatically impacted by the socialist takeover of her father's business. This led her to develop really strong views on which type of philosophy is most ethical for society and business. If you read her work, you quickly realize the power and importance of philosophy. Now I'll say this firmly, if you don't have a philosophy that you and your team operate under with crystal clarity, then your business can function much better somehow in some way. And that's for sure. If you've never even thought about this at all, don't worry, you're not alone. That's why I wanted to get right to the point in the article and give you a philosophy that you can adopt for yourself and your team to help operate and guide the functions of your business and your independent practice. Think of it as a filter that you see everything through. If your team sees everything the same way you do, then it will help your business function in harmony. We're helping hundreds of practices with this methodology right now. It works and it will work for you. Your sales are at the heart of the matter here because in the end, if you don't profit, you can't serve people. Thank you so much for your time. I hope you enjoy.