 How do you know that you can do that? What are some of the fundamental things we need to have in place? Okay, this is all mindset right like I this is what if I've learned anything I've worked at I've worked at very large enterprise is like things then I worked at a startup that raised 40 million dollars And I was like the 30th employee then I worked at a startup that had 80 million dollars still startups not profitable yet Even if it's got 80 million dollars And that had 200 people then I started my own and now I coach startups so Honestly, like after seeing all that it really comes down You can start a startup if you're passionate about what you're doing and you really concentrate on solving a problem Right, so and you try to be profitable, right? This is the biggest thing we see Let me start from the beginning so passionate about what you're doing the biggest thing I learned from that Italian experience was it's not just Okay to have a good idea you have to be willing to give up 80 hours of your life a week to work on that idea And I'm not for like I'm not for staying in the office until you drop dead when you're building a startup I I work a lot now, but I don't work nearly as much as when I was in a full-time job because I've learned to prioritize my time better Right, like I can get way more done in five hours a day than ten hours a day Because I know I stopped being productive. So it's not about time that you put in there It's just that where you are you spending your time on something that you feel strongly about that you are passionate about The stuff I do now love it. I have like a mission. I want to teach the world how to do better product management I want to get companies really structured about products like that's what makes me tick And that's the only reason why I like working on Saturdays, right? My friends will be like, why are you not coming out with us and like going to brunch? And I'm like I like I like writing my stuff like I'm figuring out my school. I enjoy it, right? So it's things that you have to feel excited to do during downtime and you also have to remember to do your vacation Right, I'm terrible at this at a certain point you need to give your brain a rest, right? Take a vacation get out there But if you're passionate about what you're building that's key one that you can do anything The second part about it is you have to have a problem, right? Find a problem that you love solving, right? It's it's about that passion But if you can find a problem where people are actually experiencing it, right? And they say they they need a solution for it You found something to work towards solving now you can iterate on different solutions So don't fall in love with the solution fall in love with the problem Doesn't matter how you solve it if you love the problem and you can start separating yourself from how you will solve it I think that's the biggest trap founders run into they get so hooked on the solution idea They came up with that they forget about the problem. So focus on that problem um in third I forgot what I said for third I was I was like you went right out of my head, but And I guess the other thing too is that it doesn't take a lot of money to start a company, right? But you have to focus on trying to make that company sustainable That that's it So a lot of people will look at companies like Facebook and Twitter and they say they got very big But they had no money. So I work with That some of my students who are in my class right now are our startups and they'll tell me Oh, we really need to We need to just onboard as many people as we can onto our site so that companies give us money That's really not how it works. You have to be careful with BC money and you don't need BC money I learned personally for myself I will not take outside money until I can prove that unprofitable and I'm at a certain later stage where I need it To scale that's the only reason I would take BC money if you're in early stages Bootstrapping is the way to go because you retain a lot of control over a company. So That means you have to monetize it right start charging immediately Figure out how to do that do freemium models if you have to but figure out how to make money off this because it is not Sustainable for you to keep working on things if you cannot figure out how to be profitable