 Hi, this is Dave Vellante and welcome to theCUBE, the special presentation here from Amazon in Boston. We're talking storage, real group of intelligent people here in the storage world and we're really excited to have Kevin Miller. So you got hard news today around this thing called replication time control? Yeah. What's that all about? What should we know about S3 replication? What problems is it solving for customers? Why'd you do this? Yeah, absolutely. So we're very pleased to announce the launch today of S3 replication time control. This is a feature that a number of customers across, really across the board, large enterprise as well as public sector customers have asked us for to really give them insight and confidence that critical data they need to have replicated will be done in the timeframes that they require. So we're actually today offering industry first SLA of 99.9% of data will be replicated within 15 minutes when using replication time control and really most data is replicated within a matter of seconds but then having that SLA to back up that promise. So we have a number of customers who use S3 replication today both as in our cross region replication as well as same region replication. And so the use cases really span the gamut from customers who are looking to just back up their data so they might make a copy into a lower cost storage class to have a backup of that data as well as customers that want to have an always on disaster recovery site where they can replicate the data and then have a live hot ready to go replication in another region for disaster recovery. Okay, so let's double click on that a little bit. Cross region replication, CRR. Yeah, CRR. Tell us more about that. What should we know there? Well, CRR is a capability we've had for a long time and it's a really critical capability, a building block that our customers use to ensure that they can maintain a second copy of the data in another region. And so, and with CRR, they can not only replicate the data but they can actually replicate it into a completely different account. So they can actually have two accounts that with potentially different access control and different administrators who can access those accounts. So they really have confidence that even if there was an issue with their application in one region that they can immediately begin operating in that second region. And so we have customers who use replication for backup and recovery but also for, as I said, sort of live replication to have an always on DR site. Okay, and you also just recently announced the same region replication. Tell us more about that. Well, same region replication, it provides many of the benefits of cross region replication but does so within one region. So we do have some customers who would like to, for example, make a backup copy of their data into a different account but they need to maintain that data within the same geography, perhaps for data sovereignty reasons or that they just want to keep everything in one region but still have that second copy. So with same region replication, it's really just one parameter in the replication configuration and they have all the benefits that we've historically had with a cross region replication. So Kevin, what should we be watching for just in terms of S3 replicating? I mean replication generally is very important for customers but what's next for Amazon S3 replication that we should be paying attention to? Well, we think the replication today has a range of differentiated capabilities in terms of the ability to replicate on a tag level or replicate a subset of the data. And so really our goal with replication is just to make it as easy as possible for customers to configure the replication they need and provide that flexibility while also providing the fully managed experience that we have with S3 where you don't have to build your own software to do it. So we're gonna be continuing to work with customers to simplify the things that they need to do to configure replication for their different use cases. Well, let's talk about that customer angle. Just thinking about S3 replication time control. What do you expect customers to be saying about this? How are they gonna be using it? What kind of problems are they gonna be solving? Well, we have customers, particularly those in regulated industries or in government public sector where they are under very stringent requirements to be able to prove that they always have a second copy of the data. And this is the way that they can do that. So we are working with customers in some of the tightest regulations you can imagine who are saying, yeah, this is what I need. And with this capability now, I can watch it, I can monitor it. And more importantly, I know that the data is there. For them, they can't start processing the data until they know that that second copy is made. So they're using the replication time control metrics to really look at it real time and say, okay, I'm ready to begin processing this data because I know I have both copies made. Well, it's great to see you guys really expanding the storage portfolio. Again, it started very simple, but you get that flywheel effect going. It's a critical part of the value chain. So congratulations. I'll give you the last word. Well, I just think that obviously the S3 stands for simple storage service. And despite all of the flexibility and capability we're trying to build in, at the same time, simplicity is job number one for us. And so we're just really excited about with replication time control, we think that we've built something that both hits that mark of being simple, but also provides just a lot of capability that otherwise would take quite a bit of effort to build. It's always a balance, right? The simpler you make it, the more customers want. So Kevin, thanks so much for coming on theCUBE. Really appreciate it. Absolutely, thanks for having me. You're welcome. And thank you for watching, everybody. Right, right back, right after this short break.