 Just welcome back to YM the Morning and thank you very much for riding with us, although from 7 am all the way till now and we're still on all the way till 10 am. That's how we do it every single weekday on YM the Morning. My name is Barry Mosses or it's by morning every social media platform and today is Entrepreneurship Tuesday. So we previously heard guys from the Smart Edu app and these guys are taking education to the internet to the cloud and you can find them at Smart Edu on social media and be sure you're going to be impressed. Homeschooling is no longer for the reach. Homeschooling can be for anyone right now and you can help your kid learn during this pandemic of the COVID-19. So right about now we have another gentleman in the studio and he is the CEO of Me Advertising and he has amazing solutions for the youth. He tells me for every crisis or in every crisis lies a lot of opportunity. Okay thank you. Alright your camera is number four a brief introduction and then we can carry on. Okay my name is Sebastian Moula from Me Advertising, a company dealing with outdoor advertising. We started last year on August as when it was done for outdoor but it have been existing in another company called EnterTech that deal with printing and blooding. So basically that's it. So we have been expanding in the country dealing with the billboard and lamppost advertising. So that's the basic of the company. Yes. All right so before you went to billboards you were dealing with branding and printing mostly. All right so you understand the business of branding the art of branding and the importance branding the importance of branding in a business. Yeah basically when you look at the branding or from printing to the branding side of it every single business including the macular business they need burn art they need they need something to say something visual something we can see. We say in our industry we say a business without a sign it means there is a mean there is no business existing. So that's exactly what it is. A business without a sign is no business. Yeah it's a sign of no business basically. A business without a sign is a sign of no business. Every day you leave in the morning with a wife saying I think this one is ours for the day a business without a sign is a sign of no business right now. All right so the business evolved over time from branding and printing to outdoor advertising. And we were seeing most people are sharing from outdoor advertising when I say at outdoor advertising I'm talking billboards because and moving to social media. Do you think outside advertising is still effective? Yes I believe so because what happens from when the digital came the company drifted to the digital now making the outdoor more precious and for the few. All right all right all right so when the numbers reduce it becomes premium. That is something people are forgetting. Yes somebody who wants to nullify your audience too I want to target the high-end on social media. I want to target people living in this area. If my business is located along Gungorudu I'm going to praise my advert at the Janshon mall. If my advert is on mobile I'm going to praise it at this strategic point. All right. So it became prime now the digital because the digital became everybody moved to the digital. It became fragmented so everybody is there. You're going to see an urge you just bypass it. Because they become too many. Yeah too many. Now putting now the outdoor making it more precious because you want to target somebody if you have an apartment you are sitting along a thinker route you know exactly where to praise for people to see it and now in terms of a lifestyle if you want to go on a high-end you do a Labyrinth on Luda and those areas the high-end market. So it's geographically specific. Yes. And it captures the target. Yes the target you navigate to the person you want to see. All right so outdoor advertising is still live. It is still breathing. Yes. And it's going to live for a while. No it's going to not add soon. It's not going to add soon. But right now we're being told to stay home. Stay safe. How are you dealing with the challenges? Basically it have been a lot of heat on the industry that I can say but yeah and we have gone slow on the outdoor but now we are drifting learning the campaign for the COVID. We had a campaign that we are learning with a group called the Act of Massey and to tell somebody if you see these go back home if you see these go back home. You know everybody because now people went home now they are out. Now we are pushing them telling them go back home. So all right people stayed home. They got tired of staying home. Now they're taking things lightly because they've not seen the effects of the virus so far. All right so people are starting to like Ziti. They are coming back going back to business because either they don't have anything to take from home. So now they are going back to look for something. So the campaign is simple. If you see this go back home. So you have printed billboards, posters and you put them across the road. Those are lamp posters. So anybody who is going to town or within the road the traffic light then they can be able to see. If you see these go back home. It's a constant reminder that staying home is going to save your life. A precise message. If you see these go back home. Go back home. What are the colors? Danger. The colors of danger. So basically we have used a very scary picture. Yeah that's what I can see. I hope I have the design the graphic. All right. So that's exactly what you are doing. So but now we are learning on the other company. Company supporting. We have a lot of people who have supported that campaign. We are approached by a group called Product of Muscle Learning from Alwaraka. So we said why don't we do these for other social media? Is there a sample on your social media pages? Maybe I consult my designer. All right. Maybe if you consult her designer. But how can they find you on social media? So they can go to me advertising. All right. Just look at the camera right there. Our social media are me advertising. Just that. Me advertising. All right. They can find more information. More information about what you are doing. The companies that you are learning. A lot of things that you are doing. We also learned a campaign for be home. Be safe. So and it was so effective because people even the other corporate joined. All right. So your business is outdoor. Yes. Your business mostly is outdoor. You're involved in advertising and branding outdoor. But right now you're forced to tell people using the same channel. The same channel. The same channel. To go back home. This is what I call a paradox. And how what actually pushed you to doing this? So what is the vision with this? On learning the outdoor or the campaign. The campaign itself. The campaign itself. So we felt as a youth I need to be more of to take care of my future. What about the others? They can be able to either to finance the campaign or to do whatever. So I call upon other people. We have stakeholders who usually when we need something then they gonna ship in something. So we told them that now look we have a future to live. Tomorrow is ours as a youth. We have a lot of things to achieve. What about if you are taken over by this corona or these the issue of a pandemic. So then we reached out to other people and they said wow what a good idea. Then they did a lot of sponsorship and then we ran the campaign. All right. So and it was very effective because people could take a picture and post it online. So it's moving from the streets to spreading online. That's how you should work all over. And we have learned a lot of other things that even for thank you for marrying me somebody. A billboard for money. Then they come from traditional now they go online. After people take pictures and oh what drives people to taking a picture of a billboard and spreading it online as somebody who is in the business. What are some of the aspects that would just drive somebody to take out their phones because they impressed with the billboard and take a picture and post that online. So the first thing is content. You must have a very good content in it. The message that you are you are passing over it must be precise and also eye-catching or else provoking. So if you provoke somebody then they tell to react. If you provoke they tell to react. So if for example if you see these go back home then that one is already provoking itself. It's provocative. And somebody is like if you see these I see it. So should I go back home? I need to capture and tell my friends. So that's exactly what happens. So they drift from from from tradition on me then they put it online then traffic goes back to the company. That's exactly what happens. That's amazing right then that's genius and people can learn from that. If you're into marketing you can definitely learn from that. All right so as you tell people to go back home you're also telling them the things they can do from home. The amazing things that they can do from home in this day and age. And you are sharing some of them with us. And you are telling me that in this crisis there there lies a lot of opportunity instead of blaming the government for letting the planes into JKE we can find solutions to the problem and we can get some opportunities from this situation. Tell me more about this. So basically what I'm looking at on these crisis or trying times looking at corona is not going to it is not something to pacify or just tomorrow is done. It's not ending tomorrow definitely. It is not. It is not the day after tomorrow. It will be realistic. Let's see the Buddha picture of it. Every day numbers are rising. We have new cases every day. New cases every day every day. Just on the television people are waiting for the new numbers to increase and now just on the other side or on the other side they have hit the most populated places. There's a semi-arban or whatever the slums we call it. Just informal settlements. Yeah it become now more dangerous because of the density the population. So and these people either they are not aware of how it is transmitted. You see somebody wearing a mask below their neck just for police not to arrest them. Then they don't know that they put onto their health. That is they pose onto their health. So basically what I'm looking at is that if you have to stay home if you are walking out make sure you are protected. If you have to stay home then find something constructive to do. We have a lot of online jobs that are happening. Go tap into the opportunity. People are looking right now to sell online. They are looking for websites. They are looking for creating a Facebook page. Graphics. In editing. In typing. Writing. Video whatever. What do you call it? Video chats. Exactly. They are looking for somebody to represent them or when they are busy doing something else. So youth they have become they are fearing they have forwarded. We have seen the COVID coming onto their way. Then they face the charge instead of now mitigating out of it. Now they pull back and they fold their hand then they seem the world is over. They start pointing fingers and blaming something. Government came whatever whatever holds up. So that's not the way. They should be looking for something to do. For example we have a few that we have already gotten from we had hiring by their own this time for people to do that identity because we need this data so that we can use it whenever the COVID is over. Then we can be able to use it even as it continues. Somebody needs something that we are offering. So those kind of thing they should be looking at it to create or to do something so that tomorrow they're not going to need something on the your table and also because they are energetic they can utilize the time that they are at home so that they create a future for them because this future is for us. The tomorrow is ours. All right. So if you hold our hand then it become there is no tomorrow and the economy even if Corona is over then the economy will take some even five years to go back to the to the normal. All right. And you tell me that the youth have the most to lose when we do not handle this Corona virus sinly and soberly. The youth have the most to lose. Why do you say this? So there is some I can put it like that. If you look onto the people who are in the university and colleges they're going to forfeit if it is not look in another angle from the Ministry of Education they're going to lose one year. The people who are sitting for the final exam they're going to do it next year or next year but one or after five years. They're definitely going to lose a year or something or something a time wasted. So any other person who was graduating this year they're going to be pushed at that time when Corona is over. Then any person who was doing trying to start a business they're going to start it now after. So on these they had the energy and you see as time goes our vine just become favored as we grow it. So you look at it we are the most affected people in terms of even emotion. Psychologically we are affected. Somebody who used to say I'm going to make it this year. This year is when 2020. It has to affect you psychologically. When they face that they need to look at it they have seen a charge they don't need to sit back and and cry. You need to look and you need to look for mitigation. We out from the problem rather than looking at the problem and saying this one it's gonna not let me go and they're gonna tell people Corona came that's why I did not make it. Nobody gonna listen. Nobody's going to listen after Corona. Corona came that's why I didn't make it. That is not going to be an excuse after Corona is gone or is dead and gone. And I really appreciate that message so far but we have some people who are going to say all this we are doing is just talk and there are no jobs online. What can you tell them? I tell them they're gonna go and see real practical things that are happening online. They're gonna either join the Forex trading area there. We got a lot of stars people are asking for typewriting or whatever copy pasting or whatever. Somebody needs something online. Somebody needs something that you can provide. Every second according to the to the world statistics they say in every minute somebody is every second somebody's purchase is something online. So why don't you let it with that one? Exactly. Exactly. If you are doing the the the African attire or whatever you are selling or buckries or the Masai things put them online somebody gonna need them. No so that's what exactly what you're looking at. Wonderful. So for every second there's some somebody buying something online. So why don't you let it be you sell it? Yes you sell it. All right so today we leave with two I say. A business without a sign is a sign of no business. And every second somebody is buying something online. Why don't you be the seller right there? We have the CEO of me advertising and the ZN studio sharing sometimes with us. Remember we're on social media at Whitefair4channel on Twitter, Whitefair4, Anders4channel on Instagram and Whitefair4 on Facebook. We're just here to inform you keep informing you and entertaining you during this time of isolation social distancing quarantine and the rest of them. Remember to stay safe, stay home, wash your hands with soap, use hand sanitizer and the rest of them. Back to you sir. As we wrap this up what is the future of your industry first before we can talk about the future of other things? What do you think is the future of your industry which is advertising? Basically the industry is of prime that's what I can say because everybody needs awareness. We have seen companies putting here online marketing because of one the boring but for traditional you can't fool. So most of the people they fear what about people going to say about my product when I post it online or people bringing their own issues personal issues onto my onto my campaign. So we have seen adrift again back to the traditional ways and you see it is a narrow audience narrowing you're going to target the person that you want. So that's one make it more prime and also the people prefer it because they're going to learn if you're targeting somebody in a guru that's where you're going to learn it if you're targeting if you're selling anything from the rig side that's exactly where you're going to praise it. So then the audience is more narrowed to the or it is taken to the to to the audience themselves. All right all right so last week or let me say January or December yes normal meant a totally different thing from what is normal right now and what is the normal what is the normal in the future? What do you define as a normal in the future the norm that is going to be in the future? So basically what it is it's going to not be now anymore and nothing going to be abnormal. So every time is abnormal and we live in a normal way. So if you treat it as normal but we have to live in a normal way. Exactly so that you do something crazy or something people are going to say wow this guy made it or this guy succeeded so you're going to have you must do something abnormal either you're going to stay for for 18 hours up for the next six months so that something abnormal comes out comes out so you must have something abnormal something igniting something all right so that you have so there must be a sacrifice in between and there must be something abnormal to make something wonderful and something so that thing if for example at this time for you to if you want your life to go back to normal and where you are where you are paying your bill comfortably or doing any other stuff raising your kid the way they use you have to do something abnormal something that you say yes I worked online for 18 hours or even 23 hours I slept 2 hours then I wake up to prepare my the other responsibilities so if you have to attain that you must be willing to sacrifice and when you do it in silent result can be determined if you engage yourself for example if the only thing that we have is time time we have equal for example the whole world has the same 24 hours nobody has 27 or 26 or 25 so how do you utilize that time to get most resource if if when we are starting the whole team used to start to go up to 18 hours people who are dedicated but now we can be able to see the results and sometimes people even sleep at the production so that the campaign is it if you are learning a campaign for the whole country then we have to stay with we have to have people at night night shift doing the production those are abnormal that's why people somebody will say this guy learned the campaign the whole country within a week so there must be something that is being done so that we can date the abnormal and then extra must be done for sure and we'll finish with a word of encouragement or a message to the people who are watching us right now just a brief message of what we can be able to maneuver during this time of COVID-19 as we wrap up and then give them your social media okay so um i'm calling upon you because this is our lie this is our tomorrow this is our future if we fold heads and say we're powered by corona or whatever happened to your business or whatever happened to your job this is a call to wake up so that we can be able to protect our future and to hold it so i call upon you to be more productive whatever they are at home at job make sure you are raising the time that you have go online do something and make sure that you have something at the end of the day that would be the most important thing that i can thank you very much and remind them the social media handles for me advertising so maybe you're personal if you don't mind so basically if you can go online you're gonna see me advertising one word all over from instagram twitter and facebook LinkedIn me advertising so that's the basic on that all right thank you very much sir we appreciate you very much for what you're doing and keep spreading that message if you see this go home if you see us go home if you're watching us right now from a restaurant above the streets go if you have nothing to do outside please stay home and find something that you can do from home there are plenty of things you can do from home to make yourself an extra buck right there thank you very much for coming thank you very much for what you're doing thank you we have come to the end of our second interview right here on entrepreneurship tuesday on why and the morning and we are carrying on all the way till 10 a.m so you do have no reason to switch that channel enjoy the music then we'll be back