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Esports is driving the South Korean PC gaming market to new heights

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Published on Jan 11, 2018

Esports is driving the South Korean PC gaming market to new heights.
In South Korea, gaming is big business. Nearly everywhere you turn, you see an ad for a game—from subway stations to billboards to television. According to a recent report, the country’s online gaming sector has grown by almost 15 percent, reaching 83 billion won, or $76.2 million, as of 2016. Traditionally, games developed in Korea had a local focus, but as of late, the market is developing more games with global appeal. South Korea now accounts for 14.9 percent of the global gaming market.

It is no secret that console and mobile gaming’s popularity has challenged the PC gaming industry’s dominance. In 2016, mobile games revenue exceeded PC and console revenue for the first time ever. Users now have access to games wherever they are. But as alluring as that on-demand play might be, there is still a major drawback to mobile for the serious gamer: its small screen size. That is part of the reason why we are seeing a resurgence in PC-gaming, both in Korea and beyond.

In late 2017, gaming industry professionals flocked to Busan, South Korea, to attend the Global Gaming Exhibition G-STAR (Game Show & Trade, All-Round), the four-day event that is South Korea’s biggest computer and video game industry trade show. They were joined by throngs of dedicated gamers and other consumers, all eager to get a sneak peek at new games for PC-online, mobile, VR, and consoles.

If the conference is any indication, PC-based esports games are back in a big way. Last year’s event was dominated by mobile and VR, but the star of the show this year was PC games. Esports competitions drew major crowds. Actoz Soft hosted esports contests throughout its 300 exhibition booths. It even hosted the World Esports Games & Leagues 2017 final for 12 games at the expo, including Hearthstone, Overwatch, StarCraft: Remastered, and Minecraft. Actoz Soft also had well-known players stream online broadcasts of their gameplay at the event.

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