 Good evening everybody. So from like, I want to start from thanking God for giving this wonderful evening to all of us. Thank you Manage for giving this particular platform and thank you Shiva Prasad sir for giving us this opportunity. And thank you all Manage, thank you all Manageites, those who are present over here to listen us. We are going to present our business plan of funds chips. Okay, so let us look and meet the team. So first, we have a friendly Fawaz Isheikh who is leading our head, leading as head HR and he will be leading our HR team. Second is me, ultimate Utsapavendra who would be doing ultimate promotions. Third is Nifty Neetu, she will be handling as a director and third is scintillating Sandhya. She would be taking care of sales as sales chief. Okay, now let us have a look at our market research and I am handling over the platform to Neetu. Thank you sir. So our market research was related to our business plan only and we have come to the conclusion of what our product should be based on this market research. So you will come to know about the product later. First of all, the idea behind our market research. Actually in most of the shops we come across potato chips by giants like PepsiCo and Haldiram and these kind of chips are very common and available across India. So we thought that why it is only potato chips and that is a motto behind our market research and we wanted to launch an alternative for potato chips so that there are, we understand that there are many other ingredients from which we can make chips and if it can be made available like potato then it will be nice. Utsap, can I go to the first question? So the first question we asked was the frequency of chips difference and we understood that majority of the respondents consumed chips once in a week and it was the, chips was the majority of salty snacks that was consumed by our respondents. Next, they asked if they are willing to try any other chips other than that was made of potato and yes, we got a hell yeah from our respondents 81.5% of them told that they wanted to actually try other chips than potato so that was a green signal for us to launch this product. Next please. So we asked about previous experimentation if they have tasted any other chips and then also we got that majority of them had actually experimented their taste with chips. Next. So we asked if they have any ingredient preference in chips so we had given certain options out of that the top one was being banana and again some people were very reluctant to change from potato and we got a 32.6% of only potato chips respondents but we were very confident because we got 47.8% of them preferring to go for banana chips. Our product was actually coming out of this question only. Next please. And we asked if what kind of a flavor do their preference chips and most of them preferred that they would go for salt and spicy chips. So combining the previous question and this question we had come to the conclusion that our product would be salt and spicy banana chips as the initial starts. Next please. And then we asked if they have any health consciousness and we have got a mixed response but majority of them doesn't prefer calorie or health when it comes to snacking and we were really confident to go about the product from this. Next please. Then we asked about the important consideration. The major consideration was flavor only. So we understood that in our B plan we have to focus more on the flavor aspect. Rather yes we understood the importance of packaging and the ingredient, collective ingredient used and the brand name but above all that they preferred to have a good flavor of chips. So our main focus would be to preserve this flavor and present them the most. The methodology we used was survey and we used a Google form platform for taking the survey which was very easy to use and accepted by many. 90% of our respondents were between the age of 18 to 25. We also find that our target customers would also be from that age group who are having a busy lifestyle and would prefer snacking and we had 100 respondents that served sample size. So from this we arrived at a conclusion what our product would be for proposing a business plan. I invite other teammates to continue. Good evening everyone. Here I am to give an introduction about what we are actually doing. So as you have seen from the previous survey that we have chosen banana and for the flavors we have chosen spicy and salty. But now let me actually tell you what were the other factors that went into choosing this. The first thing is that the presence of banana chips is very faint in the organized chip sector. You see that already as said by Neetu it is dominated by companies like Pepsi and they really promote only potato. So we wanted to bring the banana chip which is an indigenous snack in India which is present everywhere, it's omnipresent. We wanted to bring it to the forefront and that is why we chose it. Secondly we chose cities of tier 1 and tier 2 because here the presence of the unorganized sector is very less and so we won't have any direct competition. But the main issue with the banana existing is that there is a poor quality in packaging and this leads to the oxidation of banana and sometimes it is also lead to cancer when people consume it like that. So our main focus is also on packaging. Lastly banana is a very rich source of vitamin A, B and C and it has 20% sugar. This makes it a little bit healthier than the potato alternatives. Next slide please. Okay here you go. This is our vision statement. This is what we really believe in and we believe to provide a rich experience to the consumer and emotionally engage him with our product and become the market leader in the salty snack segment. We really did this by including the stories of the farmers who we procure from. We include their stories on the cover of our packaging to emotionally engage the consumer and we wanted to diversify chips. Here you can see there's a small signboard saying banana chips to the right potato to the left. Come right. Next slide please. And then here's our mission. Our mission is that we provide traditional banana chips made from natural ingredients and indigenously to the highest safety and quality standard with the best flavors that consumers will love and we follow the principles of health, quality, richness, taste, nutrition and consumer commitment which we keep at the center of our whole plan. Market and competition. So here we saw that 63% of the consumers like salt and spicy. This is from our data, from the survey data that we took and the average age of the consumer is 18 to 25 years old. So it's a young adult and also a little bit teenage. This is our target customers and rupees 20 is the average expense per percent. This was very integral when we had to set the price of our product and almost 34.8% of our consumers ate chips only once a week. So we had to make sure that that one time was the best experience for them. Next slide please. And here you can look at the competition. This was mainly ruled by my batch mate will take over this. Okay. Coming to the competition, we can see that this segment is mainly ruled by the companies like PepsiCo and ITC and the PepsiCo is having a 50% market share and here these companies are mainly concentrating on the potato chips. And the competition in the banana chip segment is minimum from the organized sector. And the main drivers here to our competitions can be by the local players from the homemade players. So next slide. And coming to the pricing strategy, we will be first going with the 30 gram and 50 gram. Later we will be going with the 6500 and mega 200 pack packaging, 200 gram packaging. And the pricing strategy will be like the price fixed at the 45% more than the input cost and the low unit cost for the consumer size packets. Next slide. And coming to the promotion, apart from the commercialized promotion, we will be having the other types like this. We will be giving discount packages where we will be providing 2 to 5% of introductory discount so that this can help the consumers to experiment with the product. And coming to this free scheme, this will be mainly dealt with the dealers and the distributors where we will be giving the offers like mini cotton packages for the distributors and coming to the extra benefit allowance. Here we will be giving the offers like scratch cards for more customer penetration into this banana chip segment. And coming to this production capacity analysis, the main focus here is 9 hours of work every day with efficient usage of inputs and resources with efficient delegation of labor. And also minimum ratio of natural variation in the final output and to have a complete control on cost behavior of product costs. And here we can say we will be producing annually like 12,50,000 units. Next slide. And coming to the production process, our main USP is like we will be involving locals with the help of self-help groups we will be procuring chips from them and packaging them in sterile and hygienic condition. And also simultaneously we will be doing the production process where the flowchart is like this. We will be going with raw material and then banana cutting sterilizing, drying, frying. And also mixing with the flavors and then packaging. And the main focus is on packaging because they are very due to the oxidization of chips many people like having healthy deterioration they are having very due to this oxidation like people are having bad health effects on bad health effects. And coming to the initial requirement, capital requirement including all the annual salaries, wages, promotional budgets and raw material and working capital and all we will be requiring a capital amount of 50 crores for this executing this business plan. 5 crores. Sorry, 5 crores. Okay, as you have seen our plan is very firm and we are very good to go with that particular plan and we need a huge funding. So we had approached banks locally and they had assured us our funding of like 50%. Our director Neetu is giving capital of 20% and remaining 30% of the capital is given by other team members. So let us have a look at first year's return. So as we have seen that production was around 12,50,000 units and the price after multiplying the price into that our total sales generated were 3 crores, 12,50,000 rupees. Our margin which we kept initially was 45%. So our profit would be 1 crore, 40 lakh, 62,500 rupees and the interest which we have to pay to bank for the 50% amount which we had taken is around 25 lakhs and miscellaneous expenditures which we are calculating is around 15 lakh rupees. So after calculating all this, our first year is not going very good but don't worry, we are in loss of around 4 crore rupees in first year but this is only a start my friends. Yes, we face big loss and we will keep on stepping year on year and we will be recovering the loss to 1.5 crores only in our second year and we will be breaking even our investment in third year and we will finally get profits in our fourth year and we will make huge profits after reinvesting the sum back into our business and we will be reaching to our goal of 5 crores in 5 years. So like as you have all seen, you have all seen the start the inception, the growth and the execution of our company let me just give you a small summary, I will go through this quickly before you get to the SWAT analysis. So as I have already said, I am going to repeat there was a need for banana chips, we really needed this in the organization sector so we bought this in and our products were priced for 30 grams, 15 rupees, 50 grams 23 rupees, 65 grams, 27 rupees, 100 grams, 40 rupees and 200 grams, 80 rupees and then we chose the flavor that consumers really like and that is salt and spicy and we focused on packaging as that was the one thing that was missing. Next slide please. Moreover, we have reached a production of 440 units per day and 1 crore, 25 lakh units per year and our competition was PepsiCo, Balaji Waifers and ITC and we have device strategies like discount packages, free schemes extra benefit allowances and our initial capital requirements was only 5 crore which as Utsav has said within 5 years we could have recovered with the income and the total income that we have aimed for nearly 50 crores within the next 4 years the key ownership remains within us with Neetu Chandra as the director Sande Lakhaavath, Utsav Pavendra and Fawaz Ahmed Sheikh and the planning began during our PGDM AVM course in Manage. Wow, fantastic, congratulations that's phenomenal and it's so impactful SWAT analysis is not needed now it's so good Thank you, that's awesome, congratulations Thank you sir Thank you sir and we are open to doubt