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UNIQLO LUCKY LINE - Adfest 2011 Promo Best

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Published on Jun 14, 2011

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Let people make a waiting line: "UNIQLO LUCKY LINE" for the special sale on the UNIQLO website using Twitter and Facebook. If people made tweets, they could join the line and get discount coupons for real stores.
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The Results :
The world's first waiting line on the website created a big buzz. Tons of people made a line on the UNIQLO website: 180,000 people in Japan, 630,000 in Taiwan and 1,300,000 in China. "UNIQLO LUCKY LINE" once became the top worldwide trend word on Twitter. People also made a line in front of the real stores, and UNIQLO set a single day sales record in Japan of more than 10 billion yen.

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