 Talk to our community. We want people to come to our community and talk to us. You know, it's a lot of brands that's out there where there's a disconnect between the brand and the person that they are paying the money to come promote that brand. But if you're intentional about your brand and you know what your brand causes and your pillars are, you can go into these areas and these neighbors and these communities and listen. Don't feel like you have to talk. You have to listen to these communities because they're gonna tell you what they want and what they don't want. And if you try to force it on them, then they really gonna tell you that this ain't it. Right? You have to be very, I use the word intentional, but you have to have that intentionality when it comes to tapping into certain demographics because it's some things just don't align with themselves. And if it don't align, you're gonna see that play out in your product and on the bottom line. And I know at the end of the day, the bottom line is what a lot of people want.