 Businesses are coming around to the idea that they can affect positive change while still being responsible to their shareholders. In fact, a recent study revealed that 93% of CEOs surveyed viewed sustainability as important to their company's future success. There are a number of good reasons to consider a sustainable environment. Most impact a company's triple bottom line. Let's go ahead and discuss them individually. Most cost savings comes from the reduction of waste, such as waste of materials, packaging, and energy. Some companies choose to do waste audits where they can track and measure their efforts in waste reduction. Eco-efficiency is a new term used to describe this type of waste management. Companies that focus on sustainability tend to have reduced compliance and litigation risk. Sustainable product innovation can provide companies with new revenue streams. Recycling and repurposing can also provide companies with new revenue streams. After performing waste audits, companies seek alternative use for the materials in their waste streams. Companies are finding that they are better able to recruit top talent and retain employees longer when an organization is actively pursuing sustainability. This can lead to reduced turnover, which reduces costs. Additional benefits include higher productivity, less absenteeism, more employee engagement, and lower healthcare costs. Many investors are taking sustainability into account when making investment decisions. In fact, there are over 1,200 institutional investors with more than $34 trillion of assets under management that are classified as UN-backed principles for responsible investment, or PRI for short. PRI focuses on environmental, social, and governance issues. Consumers, supply chain customers, and special interest groups are putting pressures on companies to become more socially and environmentally sustainable. Those who don't are losing market share and customers, while those who embed sustainability through their entire organization are likely to gain market share. Ben and Jerry's is an example of this. This is fairly obvious, but companies that include sustainability in their core culture tend to be well-respected companies. So a company's external image can either hurt or improve sales. And that concludes this short video on how business is impacted by sustainability.