 Now is a great time for small businesses to start to look in depth of what truly matters to their consumers and make a connection on a much more personal level. Personalization is very important for small business owners. When you're selling your goods or services, you're also selling experience with an emotion with your customer. One of my favorite memories is I purchased a small spa kit since we're all at home and we're needed to have some self-care right now. I was already excited to open the box and when I did this wonderful smell came out of the box and I instantly had that sense of an emotional connection with the seller. I knew that she had taken just a couple extra minutes to spray one small spray of perfume to add that little personalized touch and I loved it so much that I shared it on social media and I gifted that same gift to a few family members. Used to be almost taboo when you think about a business taking a stand on a socially conscious issue for fear of losing customers. Now customers are really looking towards those businesses who do take a stand and take a side of this is what matters to me. For example, if you make a purchase from a store and you've decided as a business that you also donate to your favorite charity with every purchase that really stands out to consumers because they also feel like they're doing some good in this world and they want to be able to kind of have a double duty for what they're purchasing. So by sharing your beliefs as a business you will align with those customers which will gain you much more loyal customer base. Small business owners got so many different duties that they're trying to pull together to make their business run and you might feel drained at the end of the day and it's time to package up those those things that you've sold during the day and even though it might take you just a few extra steps to add something personalized into what you're selling it goes so far with a consumer of creating that good feeling of what they've purchased that they're more likely to come back tenfold. So while it does take just a little bit more time from you it's well worth it in the eyes of a consumer. Feel free to leave a comment below we'd love to hear what you think.