 Okay, clap your hands if, clap your hands if you have ever thought about quitting advertising. Go on, go on. Okay, fantastic. Okay, now clap your hands if you've ever thought about starting up. Look at the entrepreneur-ish script in this room. Fantastic. I save about 30 to 40 percent of you guys. Fantastic. Okay, now clap your hands if you've actually fucking started up. Okay, clap your hands if, clap your hands if you have ever thought about quitting advertising. Go on, go on.