 On the Ground, presented by theCUBE. Hi everybody, this is Dave Vellante coming to you from SiliconANGLE Media East Coast headquarters outside of Boston, Massachusetts, and we're connected live to our West Coast headquarters in Palo Alto. SiliconANGLE Media Inc. was a combination of two companies in the summer of 2014. SiliconANGLE, which was founded by John Furrier and Wikibon, which is a company that I was managing at the time. And we brought those two together to create a new type of knowledge and information company, comprising research, publishing theCUBE, live TV, and of course social data. And it's our pleasure to be announcing the newest member of our amazing team, Peter Burris is joining us. Peter is somebody that I've known as a thought leader in the knowledge business for several decades. And Peter is now joining the SiliconANGLE Media team. Peter, welcome aboard. It's great to have you on. Thanks, Dave. It's really excited to be here. So Peter, of course, you and I have known each other for a long, long time, but for our audience, who is Peter Burris? Well, I've been around for a long time. I live in Palo Alto. So I've spent the last 25 or 30 years of my life helping large companies figure out how to best apply technology to solve very, very complex business problems. So what about SiliconANGLE Media attracted to you? Why did you join the company? We're in the midst of an extremely disruptive period in all industries. That is largely driven by the new advent of digital technologies and how consumers are utilizing digital technologies differently, and how businesses are starting to utilize digital technologies differently. And that transformation requires laser-like focus on how businesses and consumers are going to come together and engage differently, utilizing digital technologies in a wide array of circumstances. And I came here because if we're going to help our customers transform, we ourselves have to be part of that transformation. And SiliconANGLE is at the vanguard of understanding how digital technology can be better applied to serve the complex needs of the multiple constituencies that comprise complex business today. So Peter, talk a little bit about the role that you're going to play and what people can expect out of your team over the next 12 to 18 months. My role here at SiliconANGLE is going to be to help build out the overall content engine of the company with a specific focus on creating that content that decision makers in large enterprises will need to apply digital technology to better engage their markets. So we'll be focusing over the next 12 to 18 months on the challenges associated with creating digital assets, putting digital assets into production, evolving existing technology infrastructure to be prepared and suitable for this new world. But also we're going to really focus a lot of time and attention on looking at those complex problems that business is going to apply digital to, problems in the sales and marketing and fulfillment and service spheres. So that's really what we're going to be spending our time doing. We've got a great team there. We're coming together. We're learning how to provide a superior service, but the fundamental focus will be utilizing SiliconANGLE's technologies to capture content through theCUBE, utilizing SiliconANGLE's content to, or technologies to deliver content through Wikibon and other assets. And our goal ultimately is to provide the best overall experience that decision makers can have to dramatically accelerate how they apply digital assets to serve their markets better. So last question, Peter, given that context, you are from the East Coast, you moved to Palo Alto when you were working with Metagroup helping to grow that organization. Why is it so important in, with regard to what you just described, why is it so important to have a presence in Silicon Valley? Well, Silicon Valley is where a lot of the changes are first being conceived and where a lot of the technologies that are going to shape those changes are being built. And so by being here, myself and the rest of the team has immediate and proximate access to some of the most important emerging companies or some of the most important companies in some of these emerging domains. So where is the digital car going to be created? It will be perhaps manufactured somewhere else, but the software for what actually makes it work is likely to happen very close to where we're sitting right now. We want to be where the action is and here is where the action is. All right, Peter, that's great. Well, thanks very much for taking some time out to describe what's new with you and what your role is going to be at SiliconANGLE Media. I know all of us are thrilled to be working with you. I personally am very excited to be working with you side by side again. So really appreciate your time. Well, Dave, thank you very much. I'm thrilled to be here. In all honesty, I feel like a kid in candy store with all the amazing assets of SiliconANGLE and what we can do to bring those assets to bear on the challenges of helping customers succeed.