 when trying to help people with consistency with exercise, my approach was, hey, let's get you to the gym and let's get you to do like two 45 minute to 60 minute workouts a week. After about 10 years, I realized it was way easier to help people be consistent to say, do 15 minutes every single day. Is this something that you notice or you see with just habits in general? Two minute rule is kind of the punchline here. Just as take whatever habit you're trying to build and scale it down to something that takes two minutes or less to do. As you mentioned in the book, I've got this reader, this guy's name's Mitch. And when he first started going to the gym, his little strategy is he would go four days a week, but he would only go for five minutes. Get out of the car, get in there, do half an exercise, get back in the car, drive home. And it sounds ridiculous, but what you realize is he was mastering the art of showing up. You know, he was becoming the type of person that went to the gym four days a week, even if it was only for five minutes. I think this is actually a pretty deep truth about habits, which is a habit must be established before it can be improved. You need to standardize before you can optimize. Master the art of showing up first and then scale it up from there.