 And then I had a minor in marketing and core concentration in graphic design. But I was thinking, today I can kind of just walk through my experience at home. I was lucky enough to start working just a month back to graduation. Which is like good, but at the same time now looking back I kind of wish I needed myself to summer off. But I was definitely anxious to start working. I just wanted to give you guys a little background on me, what I do. And if you think it's like super casual, if you have any questions or if you want them away, let me know. So this is going to be kind of silly. But like I said, how I got from here being in PRSSA over to the photo on the right, which is a picture from the publicity club of New England every year. They have these really big bell-ringer awards and all different agencies. Not just Boston where I'm from, but all around New England. And there are different case studies. So once you get into that class, that'll definitely set you up. Although I know that was definitely a challenging one. But it'll definitely set you up for success. So I did a lot of different things on campus. I think the really great thing about Roger Williams being so small, that I know SP and I will hit you over the head with this, like get involved, spray away the ultimate leadership skills, have some fun, make new friends. But what I found super helpful, of course, was just internships, experience along the way. How many of you guys have done internships? Everybody? Good. I mean, if you have one, that's great. Two, three, three. I mean, I think of whatever you can do to get experience along the way is super helpful. But where have you guys been in training? Just brought it up there. Anybody? Actually, I'm sure it's at a corporate level. So, yeah. Nice. Anybody else? Yeah, I'm sure there are. I've been there for a while. Are you guys finding, I think, personally, I was able to do a couple of different things in different industries. So, the internship here was on campus over in the law school, where they used to have the Office of Marketing and Communications for the school overall. So, kind of doing, like, internal communications and stuff like that. My second internship was at Gray's Homeland Wedding Stuff, which was a luxury wedding item thing, just down the street in Warren. So, that was really cool to get some, like, creative writing, and adherence under my belt, and then allow us to, at RGW Group, and definitely a shampoo or two, agencies based on profits. So, I think, in training at those last weeks, this really gave me good exposure to what I might be doing as an entry level, but I'll sometimes just open my eyes to what it means and what it might be like, and I found that I liked it. So, I'd like to come. Any questions, comments? Cool. So, now I can give you guys a little bit of background about come. So, we have about 100 employees based in Boston in New York, Boston. It's our headquarters, where most of our employees are, but we also do have a small agency in New York. We do have global capabilities, because common communications is a part of a larger global Omicom Group, so we get to work with different sister agencies throughout the U.S., over in Europe and the U.K., so it's a really great place to collaborate. I think one of the things that really made to come was first, the people there. I found that a lot of people are, like, young. They don't discriminate against young college grads. Everyone's super smart, really passionate about what they do and they're more coordinated. So, a couple things about what we offer. We have several different pillars here, but we're fully integrated. PR and marketing, communications agency. So, we have a couple different areas of expertise. Brands communications is the largest department, if you want to call it a department. That's what I do. A lot of businesses with PR. We have a team of digital media experts. Account planning, insights and research. We have our own in-house creative team, which is super helpful. And then we also do a lot with CSR corporate responsibility. Has anyone taken any studies class yet? So, you probably started hearing about the different types of PR. I'm curious what you guys are interested in. Or if you've kind of felt strongly about one over another. What do you think? Crisis communication. Why is that? Matter of fact, I feel pretty good at crisis management. And do you organize in that kind of situation? I will. Anyone else? Well, I'm one of those brands of consumer PR, consumer publications. Just because I thought it was one of the most relatable things. Because, you know, we all are consumers of different things. So, I just was drawn to that, which led me to the brand communication service. So, speaking of clients, this is just a sampling of our current client roster. We have tons of different brands, global brands, national brands. We do smaller regional and local projects from time to time. But we really do have a great depth of industries. We have food, fashion, tech. You can see for yourself, we definitely have. We dabble in a lot of different industries. So, a couple things that I've been working on over the past two and a half years have had brands in fashion, food, fitness, and health. So, again, one of those things that's really cool about working in an agency is that you'll wear many different hats and you'll get to, you know, become an expert in several different industries. We are expected to, you know, stay in the know and always be aware of what's going on in the news and if there are any opportunities for your clients to jump on a trend. So, typical day, surprise is that there really is no typical day, at least when working in an agency when you're working on three or four different counts a day, each scope will be completely different. So, again, very fast-paced, but you get to do a lot of really cool things. So, these are just a couple different categories. You need a relationship that's huge, no matter where you go. Social media strategy, of course. Event planning and management can be fun, but stressful. Celebrity partnerships. For me, working on the ortho-light to move down to sports, professional sports, partnerships, cause from a CSR perspective, advertising and of course, some external communications on the client side. Any questions there? This slide is just like a couple different of my favorite things that I've got to work on. Top left is a photo. We did a media event for my barber client. We took local New York media and online editors up to shooting grounds. We did a whole day of immersion day where we had clay shooting lessons, live fishing. The brand also has a partnership with the Land Rover, so we did the off-road course. So, that was really cool. There's a picture of Julie Woodley, I think her name is. So, we'll do a lot of product placement and spending product celebrities. Done stuff with the color on Boston Marathon, the SMT. So, the next few slides, I'm not sure if anyone came to call and read Boston Wars, but I just, before that group came in, just kind of surveyed my office to see what's something you wish you knew when you were first starting one as your first ampere or first day at home and I just wanted to share a couple things that are both serious and funny. We can take a sec to read. I think on this page, one that I wasn't expecting to get back, was to contribute to your 401k as soon as you get your first job, which I feel like is something that you don't really talk about much in school but definitely something very important. You know, when you're looking for different jobs, you want to make sure that you do have good benefits included and 401k is definitely a huge thing to talk about with HR. I also have some news for children here but NPR formatting definitely matters for all of our communications and visual communication if anybody's taken that class here is of course as important as written communication to NPR. You will always think something might be, you know, client ready and good to go but I'm sure once the team starts circulating things around, you'll find that people have different styles different ways of wording things so don't be discouraged when you start getting lots of edits or different feedback. One thing I think everybody should do is to at least don't memorize the AP style but definitely be familiar with it when you're writing especially when it comes to press releases or any media piece and documents you definitely want to have everything in AP style. A lot of things. When you do get your first job don't be afraid to ask questions don't be afraid to speak up and share your own thoughts and ideas because I think sometimes when you get your first job people might tend to be a little more reserved they don't want to sound unintelligent but good ideas can come from anywhere so don't be afraid to speak up and ask for help. One thing I think we talked about a lot when Pierre was dressing for the job that you want not the job that you have and something that I found at least at my agency home it's very casual like we can wear jeans every day but of course if you have a client needing a spider to dress up it's a little more professional but at the same time it's fine to be like that but if you do put a little more effort and be a little more polished then people do take you more seriously I had to put Brian's ass line in here but yeah working in PR VR, servicing agency you might think something's perfect and I think I touched on this a few minutes ago but you might be all aligned internally but clients tend to have their own perspective and sometimes they have their own vision and you can of course provide strategic counsel and try to get them in the direction you want but ultimately you have to go and please the client other things be in the moment but it's definitely important just because we have our cell phones, we bring our laptops to meetings whenever you're at your first job even if you do have to take notes sometimes I like to just take notes like old school and a notebook just so I can be more focused and engaged and if you don't have enough PR you have to be nimble because working as an agency things change so, so, so fast like I'll try to make it to NULIS at the end of every day so once I come in the next day I'll be fully prepared but sometimes I'll come in and have a couple emails and my whole day's changed so just being able to be nimble and flexible is huge and again we work in PR not the emergency room I think a lot of teams or clients or even like professors like Shelton like you can think that you know it's end all be all but at the end of the day if you're ever getting stressed out like take a step back and be like alright you're not saving lives in the emergency room this is public relations it's fine but always make sure you're paying attention to details someone's asking who to send a file make sure it's part one for a format, all that jazz and a couple of these I think might be a little harsher but I think Shelton actually does a really good job of preparing us for the real world trying to strive for that balance I think anybody in college already does a really good job of that especially if you're already taking classes and juggling an internship or a work study or you know clubs and orgs on campus definitely a good skill to have and you have to have a thick skin like I touched on there's always going to be multiple rounds of edits someone else might have a better idea than you but like I said it's PR not PR as long as you learn not to take things personally it's still fine and of course it's still oriented so that's all I have I figured we could spend some time doing some Q&A if you guys have questions about my experience here at Fratch Williams or how I started looking for my first job or anything at all I'm totally open so let me know how did you start looking for your first job so good question I was very crazy and started looking for jobs in January for my senior year which made me feel better but definitely not necessary the way I did it was first of all I narrowed down my city I'm from the Boston area I was kind of new that I wanted to start working there so I actually made an Excel grid and listed all the different PR agencies, major companies that I was interested in and started going online to see if they had any relevant positions based on my little experience for those empty level jobs I started doing some bone screens I think over my spring break I didn't do like the crazy like anything but I ended up going on some in-person interviews some initial test cases just so I could start getting my name to HR to start networking a little bit just so when I knew when it came time to graduate to May I already had my name listed so I would have been just like filming cold but actually I think they started happening really fast after I graduated to May once I was officially not a college student anymore How many do you work on multiple accounts a day or how many do you take at the same time? I think I could vary by agency but in my experience I combed a checklist that would keep people on three teams so three different client accounts at any given time some months depending on if you get a new business win if you win a new client if you win a small project you might be pulled in for more or depending on the client's scope if things tend to quiet down in the summertime or in the wintertime you might go down a little but I've been typically on three or four teams at a time I combed You said you're part of a larger agency Are you in constant contact with them? So personally I'm not but Omnicom is more of a network of global TR agencies so Cone's part of that Fleischman Hiller's part of that Ketchum is part of that so there's a lot of different agencies that all kind of fall into this parent company so from a day to day we don't really do much with them like a HR and benefits perspective if you want to share I think more internal resources but like in my position that's kind of effective I don't talk to anybody there When you're like getting on a lot of these presentations especially like for a country level do you really just want to talk about the importance of larger clients so like I want to know what does that mean I work with this level brand before does that something that is going to be more appealing to the agency especially not in an entry level or is it more appealing to say if you help develop and start your own business show that more of a creative entrepreneurial state That's a really good question I think it totally depends on what company you're applying to if it's an agency if it's like an in-house major brand that you're looking at I would totally recommend listing some of the different pieces of work that you've listed on but I think what's even more important than just name-dropping would be to show your results like we've talked about quantifying your resume as much as possible like what did you do at the start what did you do during your experience like did you help draft a press release did you do any media pitching and outreach and from where are you able to secure any blogger coverage any social media pose you can translate that into impressions and more tangible results for HR and the interviewer just to prove that this is what I've done I can at this place is what I can bring to you guys but yeah I think you know if you're working at Zappos and you're looking to go into a fashion agency like totally let them know that you have experience in that industry I think that can only help you yeah Has anyone ever asked you to use your graphic design knowledge because I'm a graphic design partner and I never know if I should bring that up as like an important thing that I can have so I've always wondered if people have used it I personally have not used it I mean when I was applying for jobs I definitely mentioned it in interviews you know just having an eye for design having a basic like Photoshop and design like those different skills in your back pocket I think is definitely a good edge to have over someone else who might be applying for a design team but at least in this instance at home we actually have our own team of like in-house graphic designers so they'll help you know our team on like say or fully do some ads or they might be working with Ben and Jerry to do something else so I wouldn't be the one even though like I know how to do some graphic design I'm not going to be the one really doing that stuff but yeah I think totally worth it I'm like favorite pieces but you want to like show an interview like totally valid Well thanks guys if you want to stay in touch I have some business cards don't be afraid to like ever shoot me an email I'd be happy to look at a resume and if you're ever in the boxing area let me know I'd be happy to meet up Thank you