 Bada bing bada boom weekly recap. We're made it Friday. We did it again. Did it again. This is I was This was probably one of the funnest weeks in office that I've ever had ever Yeah Dude ever that's a bold statement. Yeah. All right. Well, you got to back that up with it some statements I what I don't know that I have like substance, but I do know that it's you just felt right felt right to say we're on Okay Busy week We had some breakthroughs with our internal sales team. Tell me about it. It have I have noticed a culture shift There seems like they're having more fun. I know they're making more sales and more money. Yeah Now one thing was really cool is if you haven't seen the Circle closing challenge you did if you guys haven't you need to watch that It was on Instagram YouTube and Facebook. Yeah, it's a it's hard to mess. It's a fun sales Competitive sales training challenge game kind of a thing, you know And it's Enjoyable, you know, it's tough. I actually get in the ring with them, you know You got I lost I did I had won three times in a row and I'm like, all right, you know I thought I'd actually do even better on video cuz like these guys are probably getting nervous and then I Rodney threw a curve ball and I'm like dang he won. He did But yeah, no, I mean it seems like this week at least the sales crew and the sales pit kind of hit like almost like a turning point Yeah, you know, like it's like because you you know, you've been well I think there's I think a lot of it and this is for anyone that has an agency or a team or Runs a company, you know or whatever any of the above or has a down line or anything People need to Have fun and I think by going some of these to these other offices that we have been going to It kind of made me realize like We're fun, you know But we can be more fun while still maintaining a professional business environment where you show up and freaking go to work, right? So we give away, you know, we do some trivia or some random math equations and give away cash in the morning meeting Which is I think it's helped, you know to kind of liven it up a little bit get them thinking a little And then when we go to the sales room, you know, it's sales training. It's energy like this morning. We did push-ups Okay, we'd be like and I make the person that's in charge Take the lead and count us out and everyone else follow the leader, you know kind of a discipline thing too You don't really realize it, but it's true And then we do some role-playing and so now we've and they're just enjoying it You know, I'm not being a jerk and they're working hard and they're getting better It's just you know, I had a so I coach little league basketball So I've got a nine-year-old son and this and a seven-year-old son and I learned early on coaching that group that Because don't you remember the bad coaches you've had? Oh gosh Totally, okay, so when I look back hilarious. I mean a couple come into my head dude I've had Think about the bat the worst the bad coaches you've had and what they all have in common and I and I feel like in my opinion The bad coaches and leaders Try and squeeze the talent and results out of their team The good coaches and leaders draw it out. Yeah. Yeah, and it's not like a hammering it out Yeah, instead of just like, you know squeezing it out because you can squeeze it out And now I think maybe there's a certain point and there's some teams There's some atmospheres. Yeah, where there needs to be some squeeze You know like I'm certainly like dude, you know, I mean, it's all good when I need to get their attention I get their attention. Yeah, but in general if you're doing more Squeezing than drawn. I think you're in trouble with your culture. I know and I think there's no better You know test as nine-year-olds because they'll you can read all over their face What's going on? You know what I'm saying? And I feel like that translates. I really do and I noticed that lately that you guys have done a lot more Conversation and fun and like yeah, it's taking more time. You're not doing to training like like moments and sessions a day, right? Yeah, a morning and afternoon. Yeah, and we used to stagger the lunch break now They all go to lunch together, you know, maybe we miss a call every now and then Who freaking cares? We'll call them back. Yeah, right So eight eight thirty is a big team eight forty is a sales team And then one thirty twelve lunch twelve thirty to one thirty because there's about because we train from about eight forty to nine So they give about three and a half hours in the morning of work time call time We get back from lunch at one thirty we Train till to they get about another three and a half hours after that So about seven hours a day of actual work calling selling and they're just improving man like you can see their confidence That's one thing we don't talk a lot about that just randomly came to my mind that I was talking to I've talked to multiple agents this week And when someone loses their confidence or their swag, you know and dude, it's happened to happen to me Yeah, you saw it happen to me get it, you know a while back when someone loses their confidence or their swag People can tell oh, yeah, it's a big deal. It affects everything especially in sales especially in sales I feel like half of it all of sales is really just exuding confidence because I think people want to work with people that are confident Confidence is more important than what you freaking say That's the only thing that I know about horses I've ridden horses like one time and the guy that I as a friend of mine that loves horses. He's like man if that horse If you don't know what you're doing, he'll buck you off, man You got you got you got to get on that thing and you got to ride it like with confidence and make you feel it You know, yeah, yeah, and so there's just something there. We just brought on a It's a it's a company that every person in our industry has heard of And a lot of our audience and they have a very short preferred vendor list. Oh, yeah, and we're now on it. Yep, and It was hilarious because they were asking you questions like well How much do you guys do in business and how many leads do you generate? How much staff do you have and you're like 24? And they're like Wait, how many yeah, oh wait. What do you mean? So there's not it's not just you and Cody, you know because every everybody else are talking to that is a marketing company Has freakin three people and they all sell the course on Facebook So but no, it's it's funny because this week was was great. I mean that marketing company hired us We had another I'm not even exactly sure which one you're talking about when I'm talking about we close today Yeah, is that the one you're talking about? Yeah, okay. I think I think we're doing different companies Well, we had two big ones today Okay, so but anyways the the one where you made like a formal presentation All the key players were on the call and they're like Easily bringing in hundreds of millions in revenue if not a billion freaking dollars, you know, we're gonna be the only exclusive digital Lead source for their yeah sales force. Yeah, which is fun. Oh, dude. It's uh It's and I'm Oh, I always really focused on like relating to the audience and being incredibly humble and everything else but from a digital marketing standpoint We're winning if you work with anybody else. It is a mistake in the insurance industry. We're pretty confident about what we do Oh, I will tell you though. I've done a lot. This has a lot of potential Though there isn't like a large transaction tied to this. Yeah, you know, and but you know That you set up enough irons in the fire then some will hit, you know So it's like I've done these deals before we're the preferred vendor and you know Something kind of doesn't really come through, you know, cuz for whatever reason, but I mean whatever these guys seem to think There's gonna be a lot there. So we'll see but now that does that was a fun day. You can't steal my thunder though Oh, are you waiting for that? I was waiting for that put it all in the front No, just to release it all early in the weekly recap. We uh, we we uh, we celebrated on the Sam side Biggest month ever by like a hundred and fifty percent. So that was fun. So we went to lunch together with the team So you're there obviously and I feel like that's true That's fun because you know, it's whenever you grow as quickly as what you're growing Sometimes it's easy to kind of have dips But it's like every month. I'm like good grief How could I beat the previous month and we still keep doing it and then we like tripled up this month? We're gonna meet it again. Uh, if we do that's crazy, by the way Yeah, you say that every month, but I know uh and when we're everyone in our office is in black Yeah, I don't know if anybody noticed that on like video cameras and stuff and you're wearing your coach Burt shirt Yeah, because my dad turns 50 tomorrow. So we've got about 25 people on our side of the building He's got about 25 people on his side of the building and all 50 came together To like sing happy birthday and all were black, you know, they did they mess if you don't follow my Instagram Follow my Instagram at Cody dot askins or at Landon 321. I got my dad on I got his office You know and all that on my Instagram story. Have you seen it yet balloons? Signs arthritis Avenue I saw like all kind of walkers walker thing in the front unbelievable like him right cream and like vitamins Crazy that was fun, but Brian, dude. I mean he's talked about a leader man Yeah, like he's got he's a heck of a leader and he's a he'll he's willing to do anything and everything for his team You know totally and he had the chance to be in the spotlight and what do they do? He thinks his team That's it all the time. So that's uh You gotta have people in your life that you can learn from you know And if people in your life are always like accepting the credit, you know your dad said something I don't think I'll ever forget. He we're in Vegas hanging out and You know, we were just talking business and he's like he goes Landon, you know what you got to inspect what you expect Hmm, I didn't understand what he meant at the time dude at the time I did set set goals and you got to make sure that you inspect what you expect and I actually say it all the time Like am I it's one thing to talk to your people and set an expectation Okay, but if you're not following up on expectation, there's no point in setting the expectations exactly because there's no Follow-up we brought on another big speaker for 8% this week I can't say it is but and the we're emailing Right now we're emailing Five or six additional major names, I mean major freaking names like They may be in like freaking movies and on the court who knows major freaking names if I talk too much I'll give it away so I'm gonna stop but don't do it. Yeah Major we got we got a whole year to sit. He's right major names. Um, I Your names Landon major Landon 321. I'm gonna start calling you by your Instagram handle I've been getting more active on Instagram dude. Do you have so dude? I'm So celebrated the biggest month ever that was fun I was on a podcast. Yeah, who was I was interviewed by name in Bernal With the in power tribe and she's got her. She's got a podcast. She's a part of Bert's group She's a speaker on the cruise and all that cool What'd you talk about? She was she was mostly like business related stuff, you know, like team culture Running a sales team throw in a conference Because I told her this I haven't said this Dylan you should you could take this out and use it 2018 was the year of big risk No clue what I'm doing, but let's go for it. We can figure it out, right 2019 I've learned The most From the other 28 and a half years, you know ever lived, okay? In 2019 and I'm still learning constantly and we put so much in place that I believe 2020 will be Freaking ridiculous. Well, and we heard today, you know, oh what I was excited about is we were talking to this major player that is coming to 8% Yeah, they were like they're like, you know, we feel we feel and this is like a huge organization We feel that you've established yourself, you know, and you're credible We're not we know the first couple years. We're kind of like sitting back and watching to kind of see what's going on here You know, but now we want it, you know, which is which I think we're there's more buzz. Oh my gosh Yeah for 8% this year 10 months prior. I've never Seen as much buzz even even two months before last year There's now massive meeting Tuesday about it. It's like this is a lot going on It's fun man. It's fun to see it come together and your hard work pay off and they say your three on conference is the big year And I'm seeing why oh You know, I mean this year if you can make it to your three It's your big one is what I hear 20 when you after 2020 when you think about 2018 and 2019 you'll just bomb in your mouth Just because you thought you were thinking big, but then now we're gonna actually like I mean actually we're gonna actually think Well, no you were thinking big it's just you know, we're trying to figure it takes time Like that's what that's a lesson to most people were I'm very impatient Like everyone yeah, like JD went worth I want it now, right and I don't know where that came from, but I want it now It takes time, you know, you can't always have it now. You got to learn, you know Well, just do and that's what separates the the men from the boys is the patience and the due diligence Um, that's it. I had a it was on the paint's football radio show a little bit earlier. Let's see I mean really I had a fun meeting so My my sister's younger sister just got her Finisher cosmetology deal and so I'm helping her was like to start a little business and try and figure out some things She's gonna be doing some lead campaigns and trying to figure out how to for her wedding gift We're gonna get her a marketing campaign So that's exciting. Yeah, we're gonna basically do like a whole setup. That's like worth like a thousand bucks We're just gonna give it to her so and I'm hot and she seems hungry like I wouldn't done it if she wasn't like she didn't Like she wasn't clueless and like we didn't come to her with this idea and convince her right She was hungry and asking for some help and so we put it together and so I'm excited about that I'm excited to see her succeed Because she's hungry for it and she deserves it. Did we do a really recap last week? Yeah, we did oh We hit 10,000 during it pretty much like right before it. Okay. That's good We have the Medicare seminar masterclass coming up. Tell us about that dude October 14th 5 o'clock central time It's a live online virtual event in the studio with my father Brian Askins Let's tell you what you better sign up quick if you want to do it because he's about to raise the price because Everybody that's bought it is like what the heck you doing it for this low for this is true I've had a lot of that and people are like buying to fly him out and everything else It's been a whirlwind and several people sign up today But if you ever if you want to learn more about Medicare in general, you'll want to be there and we were like Brian I think you did it too low and he's like no, no, no, it's fine. He's like looks at it now. He's like booking up He's like oh crap. Yeah, like we probably need to raise the price exactly So do it this weekend if you're gonna do it seriously also because we're having a meeting Monday about They're gonna raise the price people so reach out to them. Maybe it will be tripled Probably We're gonna be going over The mail piece he uses we're gonna give it away the vendor. He uses we're gonna give it away the What we do to supplement on so on digital give it away right the booking portal the reservation service How to set up the room where to have the event what days and times have the event the actual seminar presentation You use when you're at the event so you can say what he says verbatim because it's a that's what a system does The follow-up how about a webinar how to close 90% of the room. It's a webinar, right? Yeah So it's 297 for one walking through the price. We get it all. Yeah, 297 you get Everything that you would need it's a seminar in a seminar system in a box, right for 297 at 597 you get the seminar in a box and Coaching one-on-one coaching so that you can actually practice the PowerPoint and get someone to help train you to be freakin Perfect, right and then after 5 and 597 thing. I think I throw in like three courses to then at 997 right now He'll let you get all everything. I've already said plus he's gonna fly out and Yeah, the person has paper travel expenses, but he'll fly out and actually do a seminar for you You'll have to like set it up and do the milling and pay for it and everything He'll show up speak for you because see when he does he closes 90% of the room 90% 90% of the room become clients and he also knows one of the things that I hear too is is there's like rules that he's figured out how to like You have a completely compliant totally seminar to totally so like not only is it just you know the actual content It's that it's the compliance part portion, etc. He's getting really good at Well Writing 350 Medicare plans per year just from seminars and he gets referrals every day because of the events and the power of events and it edifies you and everything else and He profits ten thousand dollars every time he does one Where'd the forty two thousand dollar number come from well that was seven grand Minimum times six years of commissions got it. Okay. He profits. We added up He profits over ten grand every time it does a seminar milling I see I see I see but that doesn't include renewals Because people never leave him true I doesn't include referrals and he gets referrals every day And I actually mean every day and that doesn't include cross sales where they get about two to three policies per client You wouldn't refer your dad. He's like the coolest dude. Yeah, that's like so chill and he actually cares He spends in at 90 minutes with every client goes through every freaking drug I mean he knows what he's doing and he's gonna be doing the Medicare seminar masterclass October 14th To also show you What the freakies do okay also Dylan you should crop that and throw it up as a separate video Good knocking two birds down with one stone. That's it Man, honestly, dude, I just had a good week. It's fun. I had I had oh You guys had a good week like and when you're watching this Tell us how your week was I would love for you to like post a video in the comments Type in the comments how your week was like let's make it a freaking weekly recap for everyone I got it. I got a bomb to drop. Okay So if those of you that have been following me and heard me from 8% stage You guys have all heard me talk about this YouTube lead campaign. That's coming out Guess you've got access to the YouTube lead campaign. That's it. That's it. Which is huge That's like a big freaking deal. We your boy Yes in which is amazing the beta test of the YouTube lead campaign. Yep, there's like Probably five of us that actually are using this for insurance purposes I think they only let like, you know, several hundred agencies actually in yeah, so we got access. I will be building out Probably the first Medicare and final expense YouTube lead internal lead form YouTube. Yeah, yeah internal lead form lead campaigns that are that have been done on the platform Which is sick which is freaking ridiculous and people don't understand how big of a deal This is because you're not in the marketing world right much or whatever But like it is like a once-in-a-lifetime opportunity. It's like when Facebook launched their lead capture campaign Because they were always doing ads for a while and then they actually did internal lead forms to make it easier for people The way that you used to drive leads through Facebook was drive website traffic and run conversion campaigns And they had the lead capture campaign. That's native to the actual Facebook platform. Well Google was sick losing So they they developed their own and they're gonna beat the crap out of Facebook Because they have 100 times the impression inventory that Facebook does just because the volume of the platform totally So what's gonna happen? They've already stated is we will make sure we will drive our CPLs competitive with with Whatever we need to because we have so much inventory to give away that we'll just make we'll make sure this thing works And that's what the beta test is what's amazing, too Is it's almost like they saw this coming and I'm sure they did because they've moved YouTube videos up on Google Yeah ahead of place in it wise. Yeah, it's just just think about it and you've said it before now But it's it's fascinating which I love because we're gonna show up before organic If you guys aren't doing YouTube right now, you're crazy Okay, because if you'll notice type in how to Get a insurance policy or something. I'm not sure if that's the keyword that'll work But you'll start to see YouTube videos. Oh, yeah ahead of organic rankings. Why do they do that Cody? Why does Google put YouTube keeps them on their platform? So think about it guys they own YouTube They own YouTube. So would they rather share send their users to random websites? That they profit nothing on or would they rather you buy the clicks if you want to your website or? Push you to YouTube where they can do what show you ads, right? And make more money. So think about it. So now Not only are they gonna own the top four stop spots. They remove the right side ads Okay, so there's only the top four spots right now of ads. Then there's what Google Maps Then there's YouTube videos So we're like three fours down the page and then there's organic listings. Yeah And then a lot of people don't know to like go down and look like I kind of know I'm gonna just go to the organic listings or I'm gonna click on a video But other people don't know that it's crazy man, and they just click an ad or a video. So It's about to be shook. Yep So we're in man It's a big week. I actually feel like I'm gonna shoot a video. That's a follow-up to that Yeah, you need to and right now about it. Let's do it right now. Let's do it switch the background Dylan Thanks for watching weekly recap. Hope you rig was awesome. Just kidding I'm going to watch Joker tonight. Are you? I Heard it's dark I'm sure it will be and heavy I'm sure it will be so I'm actually thinking about leave positive. I'm gonna I think I'm gonna I think I'm gonna go see it, too I don't know if I'm gonna pick the same time as you. I don't know. I haven't figured out a setter yet Do it Dylan will watch the kids Dylan you in Holy god three. All right. I get to a meeting. Appreciate you guys have a great weekend. All right