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The North Face "Generations" Trailer

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Published on Sep 10, 2009

Release date: October 2009

Generations, a short film presented by The North Face, discusses climate change through the perspectives of those for whom snowy winters have a deeper personal significance. Going beyond charts and numbers, Generations humanizes the debate on climate change by exploring the fragility of winter and the intrinsic value of snow to people across generations and cultures.

The original idea for Generations was suggested by outdoor manufacturer The North Face in a desire to produce a more potent call-to-action over the climate crisis. Teaming up with Jeremy Jones Protect Our Winters (POW), and action-sports filmmakers Teton Gravity Research, the resulting film poignantly captures cultural and personal responses from those to whom mountains and snow represent an irreplaceable way of life, ending with ways for everyone to take part in the solution.

Film participants include:
Athletes:
Jeremy Jones
Sage Cattabriga-Alosa
Seth Morrison
Ingrid Backstrom
Dash Longe

Dr. David Shearer
Climatologist

Ed Stygles
Vermont Farmer

Bill Jenkins
Former Ski Area Owner

Elizabeth Burakowski
Climatologist University of New Hampshire

Randall Osterhuber
Researcher Central Sierra Snow Laboratory

Steve Jones
Co-Founder Teton Gravity Research

Piere Schropff
Chamonix Mountain Guide

Denis Bertholet
Chamonix Mountain Guide

Al Montna
California Rice Farmer

Jim Holt
Crop Duster

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