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Published on May 18, 2014
Former Baywatch star Pamela Anderson launched her new conservation foundation in the French Riviera town of Cannes on Friday (May 16) night.
At the launch party Anderson posed for photographs with British fashion designer Vivienne Westwod.
Speaking at the event Anderson explained that she had found herself in her desire to protect animals following a number of traumatic experiences in her youth.
"My affinity with animals saved me, they came to me naturally. The trees spoke to me, I wasn't sure why I was alive. A burning question, a quest. My loyalty remained with animal kingdom. I vowed to protect them and only them. I prayed to the whales with my feet in the ocean, my only real friends until I had children," the long time animal rights campaigner said.
Guests at the launch party for the Pamela Anderson Foundation (PAF) enjoyed champagne and games of backgammon.
Cannes is currently hosting its annual film festival that draws in movie stars and fans from around the world.
Anderson said she realised early on in her career that her place in the spotlight provided her with a voice.
"We have changed animal welfare laws all over the world and over the last 20 years I have spoken to parliament, kings, queens. I've had the ear and admiration of people like Castro and crazy enough, Putin. There must be a way to use this for good."
It is not yet clear exactly what the function of PAF will be but on the foundation's website Anderson promises it will challenge "communites and politics world wide in a provocative way."