 Hey everybody trying to get started here. I hope you can see me. I'm having trouble with our camera today If you can see me and you can hear me. Let me know put something in that chat box there I think that is the problem. We're having is the camera doesn't want to work So let me get over to OBS and see if I can change that Right here you will go with That Let's see here. Give me one second guys. I'm trying really hard to make this work. Ah I got it. I think I got it. It's not the best camera, but I do have something here Hey James smoke the like button. That's what I want everybody to do. He's participating and let me get my camera, right? Boy, I apologize for that. I was having the hardest time. I have this new software and it's just doesn't want to cooperate And let me try one other thing. Yeah, I'd like to switch cameras and by the way welcome I'm sitting there talking about technical difficulties. It is Thursday morning And I have having technical difficulties and you know what? That's what happens when you go live You have technical difficulties, so I do apologize for that. Let me try to switch over to my built-in camera Which is that one? Yeah, that's much better. That's a much better. I think image of me and I'm a click okay and Wave wave if you can see me wait. I don't have a camera on you. You can't wait. I can hear good now Can see it. Thanks goodness gracious. I don't know what happened I I have two different kinds of software I had this thing called OBS where you got a copy and paste all these codes and stuff and it'll only go to YouTube And then I have another one called Streamyard Which will go to YouTube and it will also go to Facebook, but it wasn't working the camera wasn't working So I don't know we're still trying to work on building that YouTube channel Let me set this a little bit more so don't cut off my head There we go. Yeah, so I don't want to cut it off like a nice haircut. Yes. So you like that to look good That's what Jessica did my wife She had to start cutting my hair during COVID because I couldn't go to a barber and not a Barbara a Barber a bar burr. Let me get this right. It had so she started cutting and she did such a good job I never went to go to a barber again, and she's been doing it for a year and a half almost two years Which is really nice because I don't have to go anywhere and she doesn't charge me anything But you look pale as pasta, you know, I'm sorry I'm sorry if I do I did this camera resolution thing I was really trying to fiddle with it this morning and then it wouldn't work. There we go That's how often by the way Okay, but we're here and we're gonna talk about your YouTube channel And we're gonna continue on to get things going so that you can make money on YouTube. I do it every day I woke up today, and I made money on YouTube really nice really nice because I didn't do anything I like it was wake up and what's funny is I'm gonna do this video today And that's gonna add a small percentage more to what I'm making every day And you could be doing the same thing, you know I talked to a friend of mine yesterday on the phone and I worked with him He was actually one of my employees and I gave him my old job when I left running a car dealership as the general sales manager and All he does is call me and complain about how horrible it is. I'm like you don't have to do that You don't have to do that. He says well, I'm almost done anyhow He's turning 60 years old and I'm like well, you're done, but then what you know, how are you gonna live? He goes I don't know. I don't have a plan for that. I'm like, oh my god You know start a YouTube channel and I know that sounds like so foreign or so difficult for so many people But it was for me too. I mean, I didn't know what I was doing. I just you just go do it You just go do stuff sometimes So anyhow, don't forget put your questions comments suggestions in that chat box there Don't forget to subscribe hit that big button down there That's how this channel keeps growing share it with other people man if you share this channel I would really appreciate it and if you share it with at least five people, I will award you a gold star Yes, I will give you a gold star. I will email it to you. It'll be in your email I get to send your email address and say hey JR added these five people to your channel Send me a gold star and lo and behold, I will send you one. Don't forget to ring the bell Okay, turn all bell notifications so you're notified each and every time I go live Let me get that out of the way there. That's distracting, isn't it? It's funny last night We were sitting in our living room and my office is really they call it the game room of the house But I've made it into an office and we heard this huge loud clunk and boom boom boom and stuff breaking and I'm like Well now we're the only two people here. So what could that be and here's the deal the other day? I loaned my office to my wife and when I did she took down a lot of my stuff here on the wall and all The signage and stuff and she took off the bell and all that because she had to make it look like her Environment she put her stuff up and this thing here is made of metal and it's very heavy And she didn't hook it on there right and that thing fell down and hit my hustle sign broke it in half and everything ended up in the floor But you know what I got it fixed and we figured out what that loud noise was so anyhow Let's get on with our training today We have some really great training on how to start running grow your YouTube channel And I want to talk about some of that but I also want to I want to reiterate Some of the statistics, you know that that YouTube generate, you know And you know we talked about this the other day, but there's two billion monthly active users guys two billion It only takes you a few thousand to really make some money They get this the number of channels earning at least six figures a year on YouTube Growing is growing more than 40 percent year over year 40% year over year so I mean six figures is not a bad income guys over 40% of global shoppers say that they have purchased products They discovered on YouTube, okay? We're 90% of the people surveyed around the world say they discovered new brands or products on YouTube, okay? You've got to be on YouTube 70% of shoppers say they're open to learning about products on YouTube from brands They want your products. They want to hear about it. Okay? My product is training. I also own a survival food company. It does a few million a year But besides that my product is training Now you got to have a YouTube channel and I mentioned this Now first thing I would tell you after all this training. I've given you for the past what three days Is that use use some of the checklists that I'm going to give you today? Okay? The first thing you want to do As far as your checklist is think about the channel name now We kind of brushed on this but not much your channel name means something now Don't worry if you can't think of a really cool catchy name. It could be your name You know my name of my channel is JR Fisher training. It doesn't really say what I do, but if anybody searches JR Fisher and they search for channels. They're gonna find my channel So that is more for people who already know who I am But maybe you know maybe yours is you know simplified walk cooking or maybe it's you know how to knit with Dollar Tree yarn, I don't know whatever the heck it is, but make it mean something Okay, if you have a specific channel genre and you can pick up a name that reflects your channel values Okay, that's all you really got to do naming a channel channel is the same as naming a company a company brands suggest You know what strategies work hard on giving brand name and logos and taglines companies pour so much time and energy and art and tech Developing these names and you should do the same thing too Now also think about when you're doing your channel the about bio section. What are you saying in that bio section about your channel? What are you saying about what you're going to provide to people? Let's see. Good morning. Hey Richard. What's going on? I have two free trips that are fully paid for by my clients It's great having free fully paid vacations when you always deliver excellent quality service. There's a perk There's a perk guys. You know, he's got some free trips Richard is involved in real estate and I think repossession real estate and that type of thing says I'm leaving for one trip to New York City in two days So that's pretty cool If you have tutorials on your channel, you know in the about section tell people about that Tell them that they can learn all kinds of stuff from your channel And they're going to be more likely to stay on your channel and learn from your channel. Okay, so that's something else you can do When your channel exceeds 10,000 subscribers product companies Brand sponsors may try to reach out to you. Make sure you have a channel email where they can actually send you something Make sure you put that in your info. There's a bio section in your info where you can put an email where people can actually email you That's where they're going to go to contact you You know, you could have a great channel and you could be doing great work and everybody wants to you know hire you to do brand deals But if they can't get a hold of you if they don't know how to you know, email you then nobody get a hold of you You're not gonna make any money your YouTube channel email Feature allows you to add more than one email address So you can add multiple emails if you want to make sure you don't miss out on any opportunities YouTube channel checklist number two your logo. Okay, don't overthink this logo thing I see people work for weeks and months on a logo. Mine is mine. Just says JR. That's it. That's all it ever says Look at Nike. They just have a swoosh there. Okay Do also make sure that you have your social widgets. What's the social widget? It's like a Twitter or Facebook or whatever and they can click on it and it will actually go to that location Make sure you have that on there Some of you may want to do a channel trailer And I had one I didn't like it so I switched it to a just what it does is it defaults to a popular Video on my channel and it just goes right into content But you know, you may want to do a channel trailer that talks about what people are going to get when they go to your channel When they log into your channel when they subscribe to your channel, so you may want to talk about that Don't forget Now this is something that you shouldn't try to do on your own, but your video title description and tags You need to use something like TubeBuddy in the description after this video is uploaded. Okay, it's not once It's not live anymore, but it's uploaded I want you to go in there and I want you to use TubeBuddy It's in the description of this video. You can click on it and you can get a free Version of TubeBuddy. You don't have to pay anything. It's absolutely free But if you use my link and you decide you want to go with the paid version you can get 30% off So check that out. It's like a few dollars a month. This is not something expensive It's highly advisable that you have your video include keywords That from your niche in each audience, okay, it may include like your channel name all that type of stuff, but Keep in mind when you're doing a video title, it needs to be something that people are searching TubeBuddy will help you do that. It will it will give you a Percent rating of how well that title is ranking and it will give you suggestions of how you can change that title Same thing with the description. You want to have those keywords in the description same thing with the tags The reason these description title and tags are so important is when somebody goes to YouTube and types in You know how to train a puppy to not pee on the carpet if that is in your title your description your tags Your video will come up if you neglect to put titles description and tags Nobody can find your videos. So it doesn't matter if you do an incredible video. Nobody can find it Okay, that's just impossible YouTube will crawl the algorithm to find your video description This is one of their ways of knowing what your video and channel are about Thus, you're going to want to send the right signals to YouTube's algorithm You can only do this by putting relative or excuse me relevant information into your description You can find accurate keywords by using the sort by feature and choosing most popular Next you want to choose a video that has highest views So you can look at a video that has high views and you can look at what other people are doing and do something similar Okay, you can also use Google's keyword planner Mars H refs Uber suggests any of those things will work So you want to do that you want to do that super super important If you want to rank number one on Google as well, then you want to follow certain steps Okay, you want to search for your keyword in Google now if the search results display any videos redirect to those videos analyze the title description and tags of those videos Repeat the same keyword hunting process you did earlier Optimize your video description details around the keyword of those popular videos. Do not stuff keywords Okay, that's not what I'm saying I don't I don't want you to put the same thing over and over again because your video will get blocked You don't want to do that refining use the keywords that have a high search volume use the keyword research tools I mentioned already. Okay video tags Stuffing irrelevant tags in your YouTube video tag selection is against YouTube guidelines guys Just don't try to cheat try to be good at this stuff Include tags that are highly relevant to your specific video. You might as well include the misspelled keywords as your tags As a lot of people mistype during searching. So if you see some misspelling keywords, it's okay Let me let me sit here real quick Next thing you want to do is look at the YouTube analytics now I look at analytics every single day. I really do And it's interesting some of the stuff I come across But the one thing that I come across I like a lot is my RPM my RPM is $23 and some change right now, which means for every thousand ads that run on there I get 23 bucks. That's pretty cool. And that's one every single video and I've got over a thousand videos So that's pretty cool, right? All I gotta do is get my views up and I increase my income How do I get my views up? Well, I do the practices that I'm telling you right here in addition to that I just do more videos more videos more videos and guys feel free to put questions comments suggestions in this chat section here I love talking to you guys. I love here what you have to say, you know heck Richard's just you know Share with me what he's doing this week. I like that, you know, we can kind of collaborate and talk a little bit And I'm sure at some point Richard will cross paths here in Texas now that I'm in Texas I think you're in Houston Which is not terribly far from the Austin area You know this this weekend. I'm going to have dinner with Pat McHarver and his uncle is Tim McHarver Sports announcer and he was a baseball player Pat and I went to high school together We met when we were like 14 or 15 and then I moved away when I was 18 And I haven't seen him since then but we've been in contact over the years We're gonna have dinner on Saturday night pretty interesting. I think that'll be pretty interesting That's just sidetracked to let you know what I'm doing Next thing we want to talk about is audience retention audience retention strive for increasing watch time Create content that hooks the audience YouTube favors you if people stay for a longer time on your videos, okay? So I'm doing this video today, and I'll probably go about 30 minutes I'm gonna do better with a 30 minute video than somebody else would do with a three minute video Even if they're videos 10 times as good as mine. Why is my to longer? Okay? So you can't watch a three minute video for 10 minutes. It won't work So I want you to think about this you got to have longer videos now I would say a good sweet spot is about 8 to 10 minutes And that's about what well mine are about 10 to 12 minutes for the ones that I upload that aren't live All of my lives are about 30 minutes So I know if I do a 10 to 12 minute video And I get 30% retention. Let's say 50% retention 50% of people watch the whole video. That's five minutes of watch time If I were to do a three minute video and they 50% of them watching, you know, excuse me half the people watching the entire through Video it would be a minute and a half. So what have I done? I've gotten like four times as much or three three and a half times as much watch time by having a longer video That's a great way to do that if viewers keep bouncing from your videos YouTube considers it as viewers aren't liking the video Very much hits the video shall appear less in their feet YouTube favors if people stay longer in your videos, so you want to strive for increasing watch time create content that hooks the audience But on the flip side if viewers watch your video to the end YouTube promotes your video by making it appear in often in viewers feeds. Isn't that great? I mean, there's they're rewarding you they reward it YouTube is not a dinge to some of the people say well YouTube's against me. They won't show my stuff and I'm not getting enough use because YouTube YouTube wants people to watch more guys But they don't want people to watch more of stuff. They don't like okay So you got to make stuff that people like if you're not getting enough news if you're not getting enough watch time It's your fault, you know, I used to manage Managers that have managed managers. Nothing's harder than managing managers. I had these sales managers All these different departments and then they had sales people below them So I managed the managers who manage the sales people and they would come to me and I would say hey Your sales are not what they should be and they would look at me and they would say well jr. It's not really my fault I had just terrible sales people. They're just no good. My sales people are awful And you know, I would say to them well who managed these sales people who hires these sales people who trains these sales people I think that would be you So understand if you're not getting views on your video It's the same situation if people aren't watching your videos or they go to your videos They don't watch it very long or they don't stay on your channel or they don't subscribe. That's your fault Okay, but it's not something that you can't change you can definitely change these things guys All you've got to do is what you've just got to make good content and you're gonna make long enough content so they can watch it Does Jessica your haircut style semi mohawk Thanks James actually know what she does is she cuts it short and sometimes I'll put some gel in there And I'll just go like that this morning I just wetted it down and I went like that and this is what we ended up with this right here I hope it doesn't look like a mohawk I hope I hope certainly hope it doesn't look like a mohawk I think a mohawk is when you shave the sides of your head, isn't it? Yeah, you shave might want Well, that's a little shade here if I turn let me turn it look It's a little shaved But not too bad. I got to talk to her about that a mohawk You know what part of it is it's going gray and it blends in it looks like it has much hair That's probably it's something to do with it But I love your content change you're funny dude. I appreciate it So you want to retain these people and the best way to retain these people really when you're doing a video is tell them what the video is about in the beginning So they know what to expect and have it have it be something exciting promise them something at the end if they stay to the end Give them something free. I know at the end of this training today. I'll give you a course a free course And all you'll have to do is click and learn and it's a $97 course and get it absolutely free If you stay to the end, which is pretty nice And those of you who haven't subscribed yet, I do want to remind you hit that subscribe button I don't I don't remind you guys enough because I'm not trying to really self promote here, but I need to Hit that subscribe button turn it from red to gray. Don't forget to ring the bell Turn all bell notifications so you're notified each and every time uh, we go live now one of the last things I'm going to tell you let me see here. I've got a lot of notes here Yeah, okay So one of the last things I'm going to tell you today is to use In the screens in screens annotations help the user take desired call to actions Such as subscribe answer a poll or even go to a suggested video I like sending them to a suggested video. So we'll have a couple videos up there So once they've watched my one video with the in-screen they can click and watch another one of my videos That's related to that and that's what I do You can you can pick the video you want you can say, you know, I want them to watch this video next Or I want them to watch my next video or I want them to watch one of my most watched videos Or here's what you can do. You can say I want youtube to pick the video for them to watch next I think that's the best way to do it youtube knows more about that viewer than you do And they know what they're watching what they like to watch and let let youtube suggest the next video to them If you do that, um that way, uh, I think you're going to get more watch time. That's what we do We we we let youtube select that next watch video You can also customize it by using a template. I actually do use a template super easy saves a ton of your time Also helps establish your brand Brand name and the audience mind because they see the same thing over and over and over again So that's what I've got for you today guys. I hope it's helpful. Um, we're going to talk about video quality We're going to talk about Where you can learn more video length all that kind of stuff Your upload schedule and all that stuff probably tomorrow In the next day, we've got two more days of this training on starting a youtube channel We've got friday and we've got saturday So, uh, I would really like for you to show up, you know, bring bring a friend You know grab one of their hands and say come with me I want you to watch this and if they can't come with you personally Send them a link to this channel and say hey subscribe to this channel This guy's got some good information about starting a youtube channel I don't have the biggest channel on youtube and I don't really care I'm not the smartest guy in the world. I haven't made more money than anybody in the world But I've done all these things to a degree where I've been successful Okay, so I've been successful enough on a youtube channel and I've made, you know Millions of dollars online, which is not a lot because some people make billions But I've made millions so I feel qualified to tell you guys how to do these things If you follow what I've done you can do what I've done. It's not really that hard But you've got to work and that's the big key and the friend I talked to the other day Who's still in the same job. It's totally miserable. I said, you know, I said john You don't have to do that job anymore. You could go do something else You don't have to because I know you've been telling me this for years I'm like, yeah, I know but you haven't done anything yet. You know, he's not going to do anything I know he's not he's going to retire and try to get by on a whole lot less income than he's been earning His entire life and he's going to retire with bills And he's not going to be able to travel or do the stuff he wants because he was too lazy To put forth extra effort outside of his job. That's what you have to do You've got to put forth extra effort outside of your normal course of action. Your normal pay your normal job That's what I did. I would get home at eight or nine o'clock at night and start working on a business Okay, and I was at my job at seven thirty eight in the morning I worked a lot of hours, but I found an hour or two in the evening that hour or two compounded over weeks months To where within I think less than a year I quit my job and I could support myself with my online business and I do this every day now I have I have one Legends thing that I'm speaking at on friday And I was invited to speak at that and I was invited to speak at that because of all the effort I put forth for this 10 years that I've been doing 11 12 years that I've been doing this You've got to put forth the effort guys I don't know I don't know how to impress this upon people enough and you can't expect instant results It doesn't instantly happen. It happens slowly. Okay. It happens very slowly But if you put forth the effort you will get results That's what I got for you today. I hope you enjoyed it. I hope you got something out of it If my youtube channel doesn't work out. I'll blame it on you. Good. Good. You should James It's going to be all your fault. Good. It's going to be all my fault Peace and blessings always everyone. Thank you James. I know he's kidding around, but you know what? There are people that will blame me. I posted something on facebook today And I know a lot of you don't see what I post on facebook, but I got to share this with you I thought it was pretty funny So let me show you what I posted Where am I here? There I am And here's what I posted And I can't really send it to you. So I'll just kind of read it This is somebody who works in retail. Okay And um their name is please fire me. Okay Uh says please fire me a lady came in screaming and ranting how we wrote an obscene insult on her sandwich Turns out she ordered a BLT. Okay with cheese We wrote BLT plus ch Okay, but they used the small letter l and t so it was big b It looked like i and then t and then plus ch She took it to me and a manager 15 minutes No, it took me and the manager 15 minutes to calm her down enough to even listen to us That's what you got to do if you work at retail. I just thought I'd share that with you I thought it was pretty darn funny. You guys have a great day. I would be here tomorrow at 9 a.m I will be here 10 a.m on saturday. I expect you to be here and james I expect your channel to be the best that you could possibly make it and if it's not great It's 100% my fault You guys have a great day. I will talk to you real soon. Feel free to put any comments in there Uh, don't forget to subscribe do all that good stuff ring the bell me ring the bell Turn on all bell notifications. So you're notified each and every time I go live Uh, yeah, so that's what I got for you. Have a great day. See you tomorrow