 Hello people of the internet, my name is Johnny and welcome back to yet another reaction video. This is the second one today. Before this video I posted a reaction to the FNAF big band song. Not gonna lie, it slapped hard. If you missed it it'll be linked down below and there should be an iCard right up there. Now this is yet another game theory reaction. This came out yesterday and originally normally I would make a reaction to it the day it came out. But I was doing a charity stream yesterday. Which the best part about it is that it spans the entire week. So link down below is the donation page. Please voice. Go donate. So all I know about this game theory is that it tackles the Fazbear Fanverse initiative. I really hope he doesn't try to connect the fan games to the main story lore because that is just gonna be very very complicated and honestly I don't think I would want him to do that. I guess the only way to find out what he's going to be talking about is to watch the video itself. So let's not waste any more time and let's hop right into it. Okay this is game theory FNAF the new breed. Again it's about the initiative that's all I really know about it. So if you're new here subscribe because I do so many reactions to game theory. I do reactions to all the FNAF episodes so if you don't wanna miss the next one subscribing is the best way. So let's not waste any more time and let's hop into it. Hey Matt how we doing? I feel like he's done this gag before but I'll go with it. I swear he's done this. Um. Here. True. Okay. Sure. Okay. Okay. Okay. Okay. Okay. Okay. Okay. Okay. Okay. Okay. Okay. Okay. Okay. Okay. Ah. Interesting. So yeah it's about the initiative. It's been a while since he's used this intro. This intro.ζ interesting so yeah it's about the initiative it's been a while since he's used this intro it's always been like a custom FNAF one but I'm down hello internet welcome to game theory the show where my waistline is extending faster than the FNAF universe but it comes to five nights at Freddy's I didn't know that small deal about how huge this franchise has gotten I mean if you're looking to keep up with all the lore this year 2020 alone is home to not one but five new book releases if seven main games for spinoffs and the still-in-the-works movie weren't enough but there was an announcement made by Scott earlier this year that I've been wanting to talk about for a while an announcement that interesting is it just important to this franchise but is important for all of gaming between all my jokes about how much I hate the franchise and how complex the lore has gotten I've always said that the way Scott has crafted these games and how he's managed to run his community is perhaps the smartest most modern amen from the very first 519 he understood that the current age of gaming is all about sharing your experiences that no two playthroughs should ever be alike that obscure screens jumpscares glitches mini-games all of it should appear very small probabilities so that people can go online and ask their friends we did you see that was this a real thing from the first appearance of golden Freddy in the newspaper clippings in fnaf one all the way up to help wanted surprise coffee from his early game the desolate hope these sorts of things form the lifeblood of this franchise that is what gets people talking about your game and sharing your game and sharing videos of your game and yet it's a game design feature that shockingly modern developers just don't seem to do true actually a micro scale today we're zooming out to talk about the big picture another move that scott's made that completely bucks the trend of modern game development and truly embraces what it means to lead a successful franchise 2020 in space of creators and truly he's now in space I'm speaking of course about the fazbear fanverse initiative something Scott announced back in August of this year in Bangor title to the thing here's a quote from the reddit post there have been some great fan-made spin-off yay and I want to see them keep going that's why I put some of my own cash toward development of new games in those game series scott is just the best of the development side of things so that these creators can do their thing they're going to develop these games and interact with the fan base just as they would have normally and when the games are done they'll be released on game gel for free just like normal the difference now is that they'll also be bundled up and sold on most major I get excited every time people talk about the initiative and hopefully bring new entries to those franchises as well so the TLDR version of this scott's pulling a reverse Nintendo he's true yes he's investing in them helping them with distribution and heck maybe even merge the first wave of this initiative involves five titles five nights at candies for which you know is just FNAF but with cats pop to never green which is you know FNAF with rodents one night at flumpties which is FNAF with eggs yes love me some eggs fire and FNAF plus which is well it's just FNAF plus that is obviously a big simplification of all these games just for the joke but you get the point here they're all spin-off games with the basis of five nights at freddy's now all of this sounds well and good right I mentioned my scott coffin was taking the initiative to embrace and extend existing fan works and those are words with warm and fuzzy vibes but they're also words that have well they have themselves a history that's a lot less warm and boy thanks to a third e that's less mentioned extinguish that might sound harsh and seem like it's coming out of nowhere so let me explain what I mean with all this I think it's necessary to talk about another company that publicly took the embrace and extend approach and what it meant for the evolution of an industry and how scott is taking a similar approach but turning it on its head ladies and gentlemen it's time for a lesson on everyone's favorite game oh boy let's go antitrust law my favorite hot-top these days with Facebook robot Mark Zuckerberg and Peter CEO Jeff Dorsey getting grilled in front of Congress this year not just once but twice big a trending topic in 2020 big tech companies getting taken a task for monopolistic and anti-competitive business practices nothing new back in the 90s before companies like Google and Twitter and Facebook were but a twinkle in some source codes I the tech giant that everyone had their sights on was Microsoft this was almost a decade before anyone had even heard of an Xbox this is back in the days of Internet Explorer let me tell you was facing some fierce competition from the likes of Chrome fire heck no this is the 90s baby their competition looked a lot more like Netscape navigator and mosaic and I don't think I thought of those not so pleasant and as it turns out not so legal tactics in order to edge out the competition this doesn't sound good Microsoft was public about their strategy of embrace and extend the basic ideas that you start by finding something that someone else has made like a technology standard protocol or a tool of some kind and say cool we're gonna embrace it and start use the and then you extend upon it by saying well this thing that someone else made is cool and all but we're gonna make it even bigger and better we're gonna build our own proprietary technology on top of it and people can begin using our version of that old standard Steve Ballmer weather time was the executive vice president and went on to be president and later CEO described it in an interview with the New York Times quote new products and services should simply be extensions of the old whether it's me or the guy who replaces me because we don't do well and we will do well interesting quote according to one article I read a Microsoft employee even wrote a song titled the battle him of the reorg that ended with that exact phrase the song goes a little something like this oh our eyes have seen the glory of the coming of the net we are ramping up our market share objectives will be met sooner browser will be everywhere you ain't see nothing yet we embrace and we extend man catchy the policy of embracing and extending tools and protocols made by other people great names right you're adding to what's already there but what this hides is the fact that once you take an existing standard and extend it with your own proprietary technology you own the part that you're adding and not only that you're replacing the original public open standard with your own version that you alone have control over effectively taking ownership standard that someone else created and the Microsoft talk publicly about the first two ease there was a hidden third e that they didn't like to mention in public extinguish because once you've extended the kind of scary boys carry additions having effectively hijacked something that someone else had made you now have control that you can use to extinguish the way that third e is it just speculation on the part of Microsoft haters though Microsoft never talked about it publicly for obvious reasons investigation but yeah that probably would have been bad found that the motto extend embrace extinguish was used in Microsoft internal communication and the entire court case centered around the fact that Microsoft was allegedly using anti-competitive practices to bar other companies from competing with them the fact that they were literally trying to extinguish the competition didn't work all that well in their favor yeah if you have a business strategy that's evil and illegal try not to use words that make it sound evil and illegal and then don't use it in company emails you do the Microsoft example is a pro tips with map that easy to see examples of a similar strategy used in the entertainment world Danny Disney rather than creating their own original stories they began by embracing folktales and classic stories in the public domain like Sleeping Beauty Beauty and the Beast Cinderella and the Little Mermaid no problems there they were open and available for anyone to use then they extended these classic fairy tales by creating their own animated versions of these stories with their own spins on them but then they effectively extinguished competition by replacing the original work with their own and when it comes to protecting their own characters and copyright Disney is fiercely control oh yeah like Microsoft Disney's managed to do this without breaking any laws technically speaking they just lobby to change the copyright law the mouse is a 92 year old character at this time technically in the public domain by now except for the fact that the laws seem to mysteriously change every time his copyright is set to expire hmm but possibly have anything to do with the millions of dollars Disney is spending to lobby no way definitely not there is no Disney has worked so hard to prevent their characters from entering the public domain despite the fact that they began as a company by creating their own versions of classic public don't kind of are go talk of these versions of these stories have effectively replaced the originals in the public oh yeah which I gotta say is a shame considering I personally want to re-experience the original Little Mermaid's ending where you know she's given a dagger and has to choose to murder the prince or herself and the Red Sea at sunset is actually the result of her blood pouring out into the water yep that is the original story yeah you prefer the Disney version anyway it's not all that surprising that you go to the book section of Amazon and search for classic fairy tales like Cinderella the first thing that pops up is a Disney coloring book look at dinner really hard to make sure that their version of the story is the only version of the story that matters so it's not guilty and guilty oh yes back to FNAF funding fan projects might seem like a generous gesture but is this really part of his plan for world no not my boy in fact my strategy might at first appear to have some superficial similarities with the behavior of Microsoft in the 90s you can actually argue that he's doing the exact opposite of the business practice that's my boy and this applies to basically every step in the process for instance Microsoft worked by embracing public standards or products that other people had created and Disney worked by embracing fairy tales and folk stories from the public domain they were effectively targeting things that other people had created but here scott is honing in on what's effectively territory to begin with own work is the foundation on which these fan creations were made they exist with his blessing this is something that we talked about what a great freeze frame it is that well scott doesn't have the rights to publish work created by fans without their permission fans don't have the rights to publish work based on his characters without his permission all the fan creators are working with scott's blessing but ultimately it's his characters and intellectual property to do with as he pleases he's not capturing someone else's folklore and planting his flag in it to claim ownership over it his flag was already there to begin with god pretty planet this with the full consent of the fan creators which brings us to the second e extent rather than trying to extend these fan works for himself in a way that would allow him to claim creative ownership over of the way that microsoft did he's leaving the power in the hands of the fan creators and letting them be the ones to extend their own fan lore and lastly the third e god i hate that this terrible image of the original ee strategy rather than trying to quash all the creators so that the only thing left of the space is his original fnaf games the entire point of this initiative is to include and promote other creators who could offer their fan games as an alternative not satisfied with only seven official fnaf games here only seven that's it and now you can check them out on more platforms since they're coming to consoles and smartphones and scott kawthon has given them the development resources to make it happen so yeah i think that far from being an example of a monopolistic business trying to control everything this is an example of the opposite rather than being over protected with his ip and issuing scott with a mustache tries to create their own game or spin on his creation scott is doing the opposite he's giving yay listen i love watching videos about scott being awesome Pog can i get some pog champs in the comments boyo yes fan game in romhack communities and sega gave them the keys to the kingdom to produce what's probably the best canonical sonic game in recent history now contrast got a point there and sega's behavior with nintendo banning you with live streams oof and played on release day shutting down fan games because they were worried about it competing with their own products shutting down tournaments run by people that are still really passionate about a multiplayer game that was originally released in 2001 sorry to pick on you nintendo but i wouldn't be doing it if i didn't think it was deserved these are bad moves we get hold them on uranium or another metroid two we may come out you just kill them you stomp on them what could be and are in many cases fully fleshed out i remember playing you idiom years putting them together out of a love for your work you put them through a shredder congratulations you protected your ip but you killed the love of your community in the process and from a purely financial standpoint heck could have just embraced those projects could have hired those people on yeah a little bit you had two quick and easy money makers if you're thinking about it from just the pure cold hearted dollars and cents that is money you left on the table period i'm sorry times have changed the industry needs to change with them with so many scummy xx yes what a great way to end i love this this is amazing the companies that are doing it right and if we're able to recognize the more positive examples of how some companies are able to succeed by doing the right thing maybe we can get just a little bit more of that sort of thing fnaf is a huge example of a game that isn't just a game it's a community of fans that pour tremendous amounts of love and effort into making their own content whether it's the let's play videos that first hello everybody my name is more extra mile and been inspired to create their own fan games the fazbear fanverse initiative is a great example of what can happen when fans love a game franchise and the franchise is willing to love them back i just wish more people were paying attention yes that's just a theory thanks for watching well what a great ending that was fantastic i think that was a really good way to end that episode fuck you nintendo scott you are the best human become the earth you are goddamn incredible so unlike some of the other fnaf game theory episodes where mad talks about the lore in the books there's not really much for me to touch upon here because i think you actually did a very very good job at explaining everything normally i get a little upset when the content of the video switches from fnaf to mad pet going to different topics like microsoft when he started to get into microsoft i was like okay i get we need background but this is kind of a bit much but honestly the more i watched the video with more is like you know what he's making some banger points right here this was a good episode and then the thing at the end amazing honestly fricken what a great way to end that episode attack a nintendo which to be fair some people may find harsh but when you look at what they've been doing recently it's not looking good for them you know nintendo not looking like a very good company right now and then the final message of the community and scott all coming together being just a fricken amazing fandom that was sweet i really really enjoyed that yeah this was a very good episode not much to talk about because again he did a lot of great explaining he hit on a lot of good points and overall a very good episode i was a little confused not confused i just really was not expecting a initiative video i didn't know what he would talk about in here but honestly i think this was great again i i've been saying it but honestly a really good episode of game theory so that's really it thanks for watching again if you missed my reaction to the finnaf big band song it's linked down below same thing with my tiltify raising money for hashtag thank you miss and if you made it to the end of the video you liked it and if you haven't liked it already you probably should as well subscribing so you don't miss my next reaction to game theory so thanks for watching i'll see you all on the flip side goodbye Gregory be still i think she's found us