 What's up everybody once again it's Brandon and Shawn and this video is brought to you by brandmannetwork.com because I signed myself. Now this right here is my swag I'm just playing. This video right here is something for y'all to keep in mind right it's a somewhat of a cautionary video but even more so people talk so much about masters right owning your masters and owning certain things but they fail to talk about some of those little things that you can lose control over and what that can actually look like and it starts right here with an example of me doing some work with an artist who you know he's pre-poppin he has a good name for himself and everything and we were going to run a campaign right so we're supposed to be doing some work had some success before and he was like yo man what should I do or can you do this specific thing for me right here because I know we did this before and I was like yeah we could do that we could definitely do that but at the same time I think you should do this as well as a matter of fact I could talk about that this like I was like yo bro you should run YouTube ads I thought it was a simple thing I was like all right so if you want me to do this this and this I could do those things but I also think for this video in particular like I usually let me do some YouTube ads for you as well and he was like yeah but remember last time which I forgot about but he was like yeah like we can't necessarily do that like that the label has control of that so they can run those things you can't get access to that account whoop-de-whoop unless we go to superficial route and that just wasn't gonna be something that worked in this particular situation and for me I guess this is simple thing and I probably could have thought about this before but at the time it just hit me I was just like that's weird like the fact that you have your videos right and you can't run ads on your own video like you have to go through the label to run ads through your own video so in a situation like this when you're displeased with what they've done and now you have to double down into your own bag to try to figure out how else I can work this thing you literally are still limited even if you say you know what I'm gonna put a hundred K of my own money up because they're not doing what I need them to do which is something like somebody has like Frenchman Montana did that for the biggest hit he's ever had right he put his own money up because the label was moving too slow but in a situation like this he had limitations on what he could still do because he could put money into it right and he could put a lot of money into it but he could only market in certain ways there was literally an entire marketing route a platform that he could not use simply because he would have to go through the label for it and that's the whole process and then you know they were peppering with questions and that's just a whole another thing right and that conversation actually reminded me of an interview that I did that was that's actually up on this channel with an entertainment attorney by the name of a terror and what she was talking about was situations where artists literally don't have control of their social media right not that I can only purse post certain things or some people also are allowed to post certain things on my social media but literally not having control or maybe even access to your own social media and there's so many small things in your contract right that could happen where you wouldn't even think it would make sense for you not to be able to control right or you wouldn't even think someone would think to take that away from you but there's all types of reasons depending on the company depending on situation etc on why those things might be so the whole reason and cautionary tale of this particular video really is just to remind people to pay attention to the details of your contract right the detailed details not just the money and the whether you own your masters or not you know those distribution those basic things that you always hear about right but also the smaller platforms and things that can get controlled that can still kind of you know hold you it could cuff you when it comes to how you project your brand right it can limit you on your ability to control your own image and that's why for me one of the best things that I recommend for people is being able to maintain control of those types of platforms especially that front-facing platform that direct to fan interaction and having your own team that's able to execute that and if you have the right team right you can get the confidence from the label in a lot of situations to let your team run those things right so you'll be able to have more control of those things and the people won't be in conflict with maybe your interest because they will be once again on your own team and they'll also be able to move a lot faster because there's just bureaucracy red tape to deal with when you're dealing with some of these bigger companies but that's just something to keep in mind right there's a lot of things that you might not think that other people could control or write into a contract and that's relevant so after you ask about that main stuff make sure you ask whoever your lawyer is who's helping you with the contract or it may be if you're doing it yourself not really advised but make sure you look for that other information what are these other implications that are there and as always if you like this video go ahead like button if you like it might as well share it if you're not subscribed you know what to do hit that subscribe