 Welcome to the 21 convention Miami, Florida. Our next speaker has been in the business for 38 years working with men on high intensity training. Man, that's as long as I've been alive. So some pretty cool stuff. Let's bring on stage Mr. David Landau. Thanks, man. Thank you. How many of you gentlemen out here? No high intensity training. Anybody doesn't? You don't know high intensity training. I'll explain that to you over time. It's funny, the speaker before me was talking about this wonderful, he had a wonderful nutrition talk. And if I ate like him, I probably would be twice as big as what I am today. Maybe. That's funny, on the way over here, I was taking a back roads over here from Aventura, Florida where I live. And there was, all of a sudden there was a police blockade. There was, and it detoured me away. It was an Ironman, there's an Ironman going on today. And goodness, it took me about an extra 45 minutes to get over here. Then rude, I had to go to the restroom and I decided I needed something to eat. So quite contrary to the previous nutrition guy, I ate a honey bun. I enjoy honey buns. That's basically why I like to eat them once in a while because they taste good. They're not the ultimate nutrition. So as far as nutrition goes, I'm one of those people that eats to enjoy food and enjoy life. And the fellow I'm gonna talk about Arthur Jones who is the instigator of high-intensity and high-intensity principles and things of the light as far as strength training goes. I used to go visit him. And Arthur was just similar to me. Matter of fact, I used to visit him something like from the year 2000 until he died in 2007. I used to go over to his house and I went over several times. He was my mentor. He was my mentor. I had one more mentor of the late Jimmy Flowers. He's another conversation, another time. But Arthur Jones was my mentor. He was a guy that I was fascinated with. So when I used to go visit him, his nutrition was so god-awful. I wouldn't even get in there. It was like chicken fried steak and eggs and grits and bacon and all sorts of greasy foods. He really didn't care about nutrition as far as that's concerned. Matter of fact, I used to sit down the couch from him. That was my favorite spot. I would let him rule the roost as I sat with several people we brought over, including Drew Bay, who's gonna speak later on. And he used to have a big container of Hershey's nuggets. And I used to ask Arthur, can I have some of those nuggets? And I ate that too. So as far as nutrition is concerned, and with my clients, by the way, I tell them one thing. If they're interested in nutrition, I can actually graph their calories as far as that's concerned. But what I tell them stock-wise is you've developed your eating habits long before you ever met me, okay? So as far as nutrition is concerned, if you're interested, eat less of what you enjoy. It's your life to enjoy, so eat less of what you like. And I know that's not scientific enough for you guys, but that's the way I have to look at it as far as each individual. And that's the way Arthur looked at individuals. You wanna run that DVD? Here's Arthur Jones. Think about this, a big game hunter and soldier of fortune who still carries a pistol that will kill 600 elephants, 73 men in his lifetime, but will feel sorry only for the animals. He's real, his name is Arthur Jones, a self-educated man, too powerful, too rich, and too aggressive to be called eccentric, but whose tough talk about his projects, his passions, and philosophy of life is sometimes offend the faint of heart. Here's Arthur Jones, one of a kind. Our three things of value. Younger women, faster airplanes, and bigger crocodiles. This alligator is 10 times as dangerous as one that's never been around a man. This has been coming here for the last 10 years. They've been feeding him, he has no fear of man, and this kind of alligator hurt him. This is a Western diamond back that just turned 22 months old, one of our experiments in attempting to produce a hyper strain of rattlesnake. Exercise to be of value must involve overload. And if it involves overload, exercise is not very pleasant. It's hard. If it isn't hard, it has no benefit. A bodybuilder hard at work in a bizarre contraption called a normalist machine. It's the cornerstone of Arthur Jones' fortune. Jones, a lifelong student of exercise physiology, began tickering with his invention more than 30 years ago. The first machine for sale was built in 1970. At the time, Jones was broke. He made the prototype with $2,500, borrowed from a sister. Since then, thousands of normalist machines have been sold and the business is entirely owned by Arthur Jones. He's become a millionaire many times over. There were other inventions in other times and other places. This film was shot with a camera that mounts on a device designed by Jones. He loaned the African continent in those days working as a filmmaker, mercenary, a wild animal exporter, a soldier of fortune and pilot, everything from choppers to jets, Jones' macho style and open fondness for younger women provoked the inevitable question. Does it bother me that I sound like a male chauvinist? No. I am a male chauvinist. I think women are wonderful. I think every man should own several. Lake Helen, Florida. Jones lives here with his fourth wife who shares his passion for nature and animals. Jones has the best of all worlds. The headquarters of his organization, his main office, is only a stone's throw from where he lives. Jones is an insomniac, so he often works late at night, at home, alone. His politics are also a lonely pursuit. Politically, I'm about 64,000 miles to the right of a pill of the hunt. Independence, Virginia, where novelist equipment is manufactured. Another plant is now building in Texas. His phenomenal financial success has forced Jones to wrestle such money problems as taxation and inheritance. You pay tax in proportion to the amount of money you make. If you make no money, you pay no tax. So far, I have made very little money because I invest it in the business. I spend it, and I would much rather do that than give it to the federal government and let them waste it. You can't eat money. You can't take it with you, and leaving it to people is a terrible mistake because it simply destroys them. It is my clear intention to leave nothing to my children. My children have been told from the time that they were very small that I will not leave them a dime, not a cent. Jones is hard. So is the regiment demanded by his exercise equipment. Thousands of institutions use novelist machines. One of those, Pennsylvania State University. Strength coach Dan Riley. Well, we're finding that we're producing a superior athlete, an athlete that's better conditioned, less susceptible to injury. We take less time to train, giving the athletes more time to study. The problem is very few athletes or coaches know how to utilize these techniques. The way that they're supposed to be used. Get it up, get it up, get it up, get it up. The key to building strength with novelist machines is pushing to exhaustion and beyond. The athlete is forced to go on until his body fails. And this discipline, muscles are made of paint. Resist, resist. Let's go. Jones is now a renewable television. I'm convinced that the video disc and exercise instructions can be marketed successfully. Jones will spend about $70 million. Transforming his Lake Helen plant into a series of ultra-modern TV studios. There'll be other programs too. One called Younger Women, Faster Airplanes, and Bigger Crocodiles. The enduring passions of Arthur Jones' life. Despite these bursts of apparent whimsy, Jones is a stern man, and enlightened self-interest is his motto. I am not involved in this business for the purpose of aiding or abetting mankind. I do things as all people do for self-interest because I'm curious, because I want to find out for my own information, I am not a humanitarian. And anybody who claims to be a humanitarian is either a fool or a fraud, and probably both. Self-interest. Passionate self-interest. He did that by himself. He didn't need a government bureaucracy to help him out. He did it himself. As one of my close friends that work with Nautilus told me about Arthur Jones, he was the last free man in America. Very interested. Now why would I be interested in this guy? My personal self-interest. Nobody has to tell me how to do it and which way to do it. I did research. I've done research on exercise. I've done research on history. And I've done research on, one of you guys is his favorite, Iran. And I've done research on Arthur Jones. And what a fascinating guy that is, and I guess it must be in my DNA because I once had a lecture that I had way back when on cassette tape with Arthur Jones at West Point, lecturing at West Point. When he did the West Point study, you can look that up on Google. And my father was in the car listening to it for a while. He tolerated it. And when we shut the car down, he turned to me and he says, I love that guy, Arthur Jones. So I guess it's in my DNA because he's a very fascinating study. And if you ever have any self-interest in any individuals, do your own investigation on them. I mean, there's plenty of your mentors out there. Don't go to Google. Go to libraries. And there's a lot of misinformation about Jones out there. Matter of fact, I had to defend Jones recently on a website called Iron History because they said he ruined the exercise industry. No, he actually was one of the most valuable people that ever existed in the exercise industry. And the guy was talking about how power cleans are supposedly good for sports training and football, but modelless equipment and the like aren't. Well, I'll explain it to you later why, but what I told him is power clean, you know what power cleans are good for? Anybody? Yes. They're good for power cleans. They make you better at power cleans. They have no transfer whatsoever as far as exercise effect. And where did I learn it from? Him, go ahead. We'll find this for human beings. But a great love for animals, especially ugly animals. At great cost, Jones supports scores of chicken gorging crocodiles imported from all over the world. Why? Why do I like crocodiles? I don't know why I like crocodiles. I just do. Some people like art. Some people like women. Some people like crocodiles. I like crocodiles and women. And snakes. Poisonous snakes. Jones also nurtures a large menagerie of venomous snakes of the world. In a current project, he is scientifically manipulating growth variables to produce hyper-rattle snakes. Artificial 18-hour days push them into supersize. The snakes are fed mice and rats. But a concern of Jones and his helpers for the reptiles is so great that the rodents are killed or rendered unconscious before they're offered to the snakes, lest a snake be bitten by a rat fighting for its life. So in making money, inventing or adventuring gets dulled, Jones can always visit his exotic pets. Oh, think over. I'll save your eyes. As they spit their venom, you spray it all over my hand here already. They strike, blow out a charge of air, bite down with the fangs and expel the venom and they can get a standing man in the eyes of about 12 feet. But this is one of the few animals that has a weapon that works in a distance. Corvres are fun, but rattlesnakes are better. Their sound is so neat. And the rattle is like music to Jones' ears. During his lifelong love affair with snakes, Jones has been bitten 24 times. Nowadays, he substitutes a balloon for his flesh. Another fun thing for Jones is rounding up wild Florida alligators. Beneath all the fun and games, though, there's a dark underside. For Arthur Jones has a pessimistic view of this troubled and violent earth. Someone's asked me why I carry a pistol. A pistol is like a tourniquet. You don't need it very often, but when you do need one, you need it badly and you need it quickly. As we've seen, Arthur Jones has big plans for television. I do feel for him, but if he can handle alligators, not to mention snakes, he should do very well in our business. Bye bye. That's interesting, because it kind of tells me about Arthur as far as his dealings with people. He was interested in the good product, and he was interested in telling, being honest about the product. You don't see that much today. Guy was very, regardless of what people have read about him, because forget about what you read about the so-called experts. Especially the experts in exercise, because they have no clue. And they don't even know what exercise means for that matter, and I'll tell you later what it means. But he had a passionate self-interest, as you saw with many things. He started in 19... He started lifting weights in the 1930s, when he was a young guy. Back then, they lifted weights. They had barbells and dumbbells, and an occasional kettlebell, believe it or not, which actually was developed in this country in 1904, that is now touted as a way to train, which is almost ridiculous beyond your wildest understanding. And if you use a kettlebell, you should use it as a doorstop for that matter. It's got no value. It's a very limited tool. But he started weightlifting and found out that he read every book that he could possibly read on the subject of exercise. The early Leaderman books, Earl Leaderman, was a legend in the exercise industry. They had... He had programs along with the great Charles Atlas. The old sand kicked in your face. I'll get back and get the bully guy. Look him up. And there was another Earl Leaderman, George Jout. And they were all proponents of, believe it or not, high intensity exercise. So basically, Arthur probably got to start with reading a lot of their materials, because they were popular guys in that era, in the 1930s. So in the 1940s, right around 1940s, he said, you know what? I know the experts are out in California, and I'm gonna go find out if they know anything about exercise, because I'm fascinated. I have a self-interest in what exercise does, and I wanna find out. So he ventures out there, and he rooms with a guy I know out there, and it was in Santa Monica, California, first Vic Taney, Jim. He was the first one to institutionalize franchises of fitness centers, was Vic Taney. Or Vic Taney International, Vic Taney Health Clubs. And the first gym was like a virtual dungeon. But Arthur went there, and he used to go there, and believe it or not, you didn't have exercise outfits as you do today, as everybody has to have their fashion out. But he used to go there in cowboy boots, and wear his cowboy hat, because he was kind of like one of those Western cowboy types. And he used to go in there, and he'd do curls, and he'd do wrist curls with 135 pounds. And those that, you know what a wrist curl is. 135 pound wrist curls are, that's an unbelievable feat of strength. And he used to do, he used to, in order to do military presses, he used to take the bar, squat under it, and then press it up. So he did presses, curls, occasional squats with the barbell. And when they did exercises like the leg curl, they would lie on a massage table, and they would do manual resistance. They would pull on the resistive efforts of the person trying to curl their feet and legs back towards the buttocks. And they also used to do manual neck exercises back then. You wouldn't believe how far exercise techniques do go back, an exercise machinery. And that'll be another talk, another time. Exercise variable resistance equipment goes back to 1865. So there's nothing real new under the sun. So getting back to R3, he went out there and he asked the experts about exercise and he found out that they did not know any more than he did. And he was rumored with Ben Sorenson where the Arthur would disappear for a while from where they lived. This is a storyline for you, tells you how crazy it was. It was beautiful, crazy though. And I know you guys are excited, okay. But he used to disappear for days at a time and Ben used to say, what are you doing? So one day he brought back, he actually went out to buy rattlesnakes. So he could eventually sell them off. He bought them off some woman at this place and they all went, actually Ben went with them one day. Ben told me the story. He went with them down to this lady's place and he showed Ben he grabbed a rattlesnake by the throat, took a glass in his hand and emptied out the venom of the rattlesnake right into the glass. Well, any of you guys would do that? I wouldn't do that. I'd be scared to death. But he was fearless when he came to animals. So, let me get back to my, okay. Then he decided to go back to where he's originally from Tulsa, Oklahoma. Went to the Tulsa YMCA and they decided to train in that dungeon, okay. And Arthur, you know, developed his, he started to be interested in developing exercise equipment. He prototyped the first piece in 1948, which was a flop, which several were after that. In 1948, he made friends with an airline pilot by the name of Percy Cunningham. And Cunningham was a, you know, he was a major airline pilot and he made lots of money and it had lots of access to women. And Percy liked exercise and Arthur liked women and so they got along pretty well. So, that they, you know, that's what, like I said, that's where he developed his first machine in 1948. Throughout the 1950s, he ventured into Africa. He would work out from time to time. It'd be like a fad back and forth. He actually, in the early 1950s, grew so big they didn't even recognize him from, because it was from his techniques that he developed called, more or less called today, high intensity strength training. He said if four days a week were good, two were even better. So he found out the less he exercised, the stronger and more muscular he got. The harder he trained, the better he got. So he was doing that in the early 1950s off and on and in 1957 he decides he's gonna go back and do something that's never been done before. He's gonna go to Africa on the idea that he's gonna capture wild crocodiles and then bring them back to this country. That's never been heard of before, never been done before. But what, why did he do that? He did it out of what? Self interest, self interest. Or he was selfish, which Ayn Rand says that's a virtue, it is a virtue. Self meaning you and ish meaning relating the quality and character of you and what you enjoy, I'm gonna add a little package to it, what you enjoy doing. So what you pursue, you pursue for you and you pursue the things you like or like in the Declaration of Independence, your pursuit of your own happiness more or less. You do things out of self interest and that's the greatest thing in the world as far as I'm concerned. That's why, again, I'm here because I have interest in telling you guys stories about exercise and defining exercise, which I will do later. So he goes and ventures in Africa and he tries to get a permit for it and they think he's crazy. What's this guy? He's coming in, is he looking for a lost diamond mind? What's he doing? Why, what do you want, what is this capturing crocodiles? Nobody's ever done that in the history of mankind, ever captured crocodiles and transported them back to the United States of America. So he finally gets that permit because they think he's not, he's not gonna do anything. They had a guy follow him. Well, eventually the guy ran out of food and water and decided to join the pack or else he would have died of starvation. So they ventured in to uncharted areas that no man had ever been before or even wanted to go since. And that's where the crocodiles were. They ventured in there and they finally pulled out those crocodiles and he found a way to get them back to the United States. For what reason? To resell them. You know, that's what his business was. So eventually he taught himself, he was so fascinating about animals and all sorts of different animals and he taught himself how to run a film projector, how to put this on film. He never, he had a consultant book about it and he finally figured out how to do it himself. So forgive my reference, I believe it was the late 1950s. I have several bits of footage on this. He developed the program for TV called Wild Cargo where he would get on stage, he'd get on the set, I'm on stage. He'd get on the set and he would bring in live animals unrehearsed without knowing what they were gonna do. Poisonous snakes, different reptilians, sometimes he would bring in a cat of the Jaguar style, cat, young cubs and all sorts of things. These were unrehearsed, never seen before since is everybody has, everything's scripted today before it actually goes on TV and reality is not reality. That was reality. He was there with these animals, he didn't know what they were gonna do but he basically, they shot that and it was really a success, look it up, it's Wild Cargo, Arthur Jones, you look that up, you can actually Google that. You can look at my YouTube channel, I've got some, I believe I have some of that, if I don't I'll put some up for you eventually. It's under X archives and those out on the internet right now you can start doing your homework. So subsequently he changed the name of the series to Capture and it made it more mild and he made it to user-friendly, it wasn't like the unpredictable craziness he had before and it kind of waned. So he's back doing film, filming in Africa, continuing to do filming in Africa and the government decides to change on him which was the former Zimbabwe, it was Rhodesia at the time, it's called Rhodesia, they almost, they stole all what he had and he had to leave with his wife and kids at the time to come to this country and he landed in a little sleepy hollow section of Florida called Lake Helen and Lake Helen, Florida and from Lake Helen he went back to what he really liked to do, several things but this time he wanted to develop exercise equipment and he kept doing that throughout the 50s and 60s, he attends dozens of prototypes that flopped and failed because they weren't to his liking. He was a perfectionist, he wanted the best equipment possible to make and if it wasn't good enough for you or me, it wasn't good enough for him, he wanted to produce the ultimate exercise equipment. So he finally has something that he thinks is gonna be good, it's a big jungle gym with all the classic pieces of nautilus on it, the behind neck pull down apparatus, the pull over machine and he boils a station wagon from a friend and he basically has to cut a hole in the top of the station wagon in order for the machine to fit and come through the roof. And they finally, they drive all the way to Culver City, what's in Culver City that year is the 1970 Mr. America contest and he took it out there and he displayed that and people were fascinated. So on a way back from there, he stops at his old friend Red LaRille, I believe if I'm not mistaken, Red LaRille was a former 1960 Mr. America and he has still to this day a standalone, one of the biggest standalone fitness centers in the history of the United States. I know a few others, but I'm gonna talk about Reds and he stopped at Reds, you don't have to stop at Reds, but he wanted to sell Red what he built. Matter of fact, he stayed there two weeks, two weeks, why? To train people on his exercise equipment. He was fascinated by training people, imagine that. He wasn't making any money at it. It was about his interest in being a better person, himself and spreading that value to others. Philosophical, I know. You guys are all that or else you wouldn't be here today. So anyways, he goes back home and he figures, wait, how do I get the word out? Well, he gets in touch with his old friend Perry Rader, who was the producer and editor of Iron Man Magazine, the real man's muscle magazine. And he actually, Arthur had tried for years to get articles published. He had a few published in some of the muscle, Bob Hoffman, York Barbell, I believe in couple of those magazines, but somehow he got Perry interested and they began to talk about the ultimate exercise equipment or the upper body squat called the pullover machine, I'm taking a look at my time. And those articles blew away anything that was in the magazine. The people that read the magazine couldn't wait to read the next installment of what Arthur had to say. His writing was so controversial, so impressive and so straightforward that people wanted to hear the real thing. So he starts to make a few dollars, whatever he can scrounge up out of what he's doing. And he proceeds to put ads in the magazine. And darn ads were as impressive as his articles, they were phenomenal. I mean, if you read the ads in the magazines, you couldn't wait to read the next ones. And subsequently, he started to make some money at this. Let me go backwards a little bit. 1970 was his first delivery, his first exercise equipment was November 1970. Subsequently, he has a guy by the name of Jack Feather that gives him a call. This was before the first delivery. And the guy wants all this equipment that Arthur was talking about, but he didn't quite yet manufacture it. Matter of fact, he had to go into the waste paper basket where he threw what he had on paper to pull it out and start to kind of make this order. But this guy was offering thousands of dollars for equipment. So subsequently the order went out and Feather got his machines, but who was Jack Feather? Feather was a guy that used to advertise the antithesis to Arthur, the sauna belt, the sauna wrap, all those things that used to, the rubberized suits you used to wear around your waistline used to strip away the fat, right? Sure, that stuff doesn't work. I'm sure they're still selling that stuff today. But Feather actually, he was quite a fellow, you can look him up too. So subsequently they started making money, started making money. And I believe from the years, I know from the years 1977 to 1984, they dominated the exercise industry and had most of the business. And you have to understand once you have most of the business as a man that developed a company, you no longer have, you have to spread your interest around, you have to take care of your business and you have to get out of designing exercise equipment. And that's basically what he did. So you have to realize that reading that aspect and reading into that aspect that he had many, many things to do outside the exercise industry. And that fact, if I fast forward to 1984, he went back to Africa and he retrieved 63 baby elephants because he thought the African elephant was becoming extinct. So there he is firing up his 737 jet, 727, whatever it was. They fly out to Africa, they tore out all the seats in the plane and loaded it up with 63 baby elephants so he can bring it back to this country. So because he was interested in animals, like it said on the newscast, he had more interest in animals than he did human beings in some cases. So let me get to the gist of it. 1982 to 1986, they did research on exercise. And he found out that everybody was a separate entity as far as exercise is concerned. Everybody responds differently. There's no one size fits all. And I'll explain that in a little bit. And subsequently he sold the company and he moved on to what was called the Medics Corporation for Spinal Pathology to try and help lumbar problems and knee problems and shoulder problems and things in rehabilitation. And the rest is history as far as that's concerned. The legend will continue to, it will continue. Let me get to some points here. What I learned about exercise for Arthur Jones, he had a statement that I read for many, many, many years ago. And it's exercise produces nothing of value. It merely stimulates. Wow, nearly stimulates. It's a catalyst. It's a catalyst for positive change if you know how to induce positive change. That was brilliant then, but it's more brilliant now because I couldn't figure out. It took me almost 40 years to figure out what he meant. I'm so smart and I thought, yeah, yeah, that sounds good. I figured it out. Exercise stimulates, okay? How many of you are aware of, how many of you guys subscribe to a speed of movement in your exercise routine? Okay. Well, it's imposed on you, you have no choice. You guys heard of the super slow training methodology? Anybody have, you've heard of it? Basically, it's a protocol that goes back to 1962. If you have questions about that because we have some time later on, we will. I'll explain to you where it came from. But basically, it's 10 seconds to lift the weight and 10 seconds to lower the weight, okay? And me being part of that novelist history, was I've been a trainer for that many times since 1979. And when Arthur left, the clearinghouse of ideas left and Ken Hutchins took over the super slow guru. And I learned some, don't get me wrong, I learned some real good things from him, but 10-10 was always slightly a question but I was always loyal to the cause. I forgot I was an individual, I couldn't think for myself, I had to do it for the cause. And don't do that, don't be caught up in groups, think for yourself. So, seriously, think about this, this exercise is a catalyst for stimulus. Well, what the, are you doing worrying about your speed of movement? Take a look at my speed of movement, take a look at this, I'm gonna curl barbells, faster, slow, it's slow. It's about one second up and one second down. So what the, why are you, because if you go a little, a little quicker, you're not gonna hurt yourself. Go a little quicker, it won't hurt you. The idea is to stimulate, well, what the, are you doing worrying about your speed of movement? Because everybody has a different physiology. Everybody has a different neuromuscular aspect in their body. Everybody has a different lever system. If I got long arms, 10 seconds, it's gonna be like, oh, you know, it's crazy. If you have longer, shorter levers, it doesn't take that in consideration. Just go 10, 10, it won't take care of everything else. Well, I used to see the people that did 10, 10. And they're better off laying on their couch because they weren't really getting much in a way of results. I didn't see much in a way, I actually, I saw. Because I used to do it, you know, you make mistakes that's the only way you learn. You learn only when you learn from your mistakes, your successes merely reinforce superstition. Understand the foundations. If it's to stimulate, then why are we doing 10, 10? So that was a brilliant idea from Arthur. This is what I really like, because it basically represents my website. There must surely be a few people who are not idiots, but they follow the advice of idiots, listen to idiots, and train in a fashion that can only be described as idiotic. How many times have you seen that? Every day, if you join a gym, you're gonna see outside of what you do. Hopefully you guys are doing the right thing, whatever that's supposed to mean. But I just told you, it's dressing body. You're gonna see people doing things that are nonspecific to their muscles. So, how do you define exercise? What's exercise? Anybody have an adventure to what exercise is? What's it mean? Anybody want to take a stab at it? Go ahead. Speak up a bit, I'm a little hard of hearing. Okay. I'm gonna tell you the Landau definition. I took me a long time to figure this one out, too. Objective, individual. Anatomical, muscular stimulation. You need, when you exercise, and this, this cleans, this, I'm standing on the shoulders of Arthur Jones. I would have figured out, it would probably take me another 50 years, I don't have 50 years to live, so I was lucky to have a guy like Arthur Jones. Objective, anatomical, direct the resistance of the body. Anything outside of that can't be exercised, okay? Those that know grammar, a word that means anything means nothing at all. And if you watch the, some of this, this presidential stuff out there, you'll find out that there's a lot of meaningless rhetoric. But a word that means anything means nothing at all. So everybody exercises right, now they don't, because they're basically doing anything that's activity-based is no longer exercised, because it imposes a skill. You're learning an unnecessary skill. A perfect example of this is CrossFit. CrossFit, what's CrossFit? It's a sport. You can't have your cake and eat it, too. You can't say, well, it's an exercise routine but it's a sport. No, it's not. Because you watch the competitions on TV, they're all doing activity-based, activity-based. Anything activity-based requires a skill. So once you impose a skill and exercise, it's no longer exercise. It's either an event, a game, or a sport. Well, why are they so muscular? You see some muscular guys out of CrossFit, don't you? You've seen them, right? Why? Because they're actually imposing a stimulus, no matter how radical it is, how ridiculous, and how grossly anatomical it is, it's still a stimulus. If you like exercise, chances you're doing it wrong, okay? You know, I actually am one of those few that like exercise. You like it, you probably do, too. You know why? Because you know when you go in that you're doing something good for you. You're trying to enhance your structure. You're gonna be more efficient you. You're gonna be a better you. Matter of fact, it's gonna give you hell of a lot of self-confidence, too. Psychologically, if you don't go to the gym, you're gonna feel like, you know what? So the idea is, chances are, most people don't train hard enough, okay? High-intensity training, you train hard. But remember, high-intensity training, I'm gonna redefine it for you. High-intensity training merely means you're training as hard and diligent as you can. Don't kill yourself. The idea is to stimulate, non-annihilate your body, okay? So those that, you ever see somebody who lays on the floor after a workout? You've probably seen the, oh, I'm laying on the floor. I work that really hard. I can do the same job with a baseball bat. I'll hit you with the baseball bat. You lay on the floor. It's the same thing. Seriously, okay? The idea is, okay, I'm gonna do an exercise. You guys all do the training. If you wanna know about the training, you can call me up any time. I'll tell you, you don't even have to. I don't charge you for calling me up because I'm very happy because I have self-interest in this. I have an interest in this. It makes me happy to help people in the aspect. But the idea of training, you're gonna do a set as well as you can. And the idea is to know when to say when. If it's no longer there, it's no longer there. Train as hard and diligent as you can. That's the intensity you want as far as exercising is concerned. That's okay. It's not necessarily a tool, but it's the set use of the tool. It's still, I don't want you, you shouldn't be out there yanking a jerk in a barbell just to get a stimulus, okay? I go back to CrossFit, of course, the untold thousands of people. If you go to their website, they have a forum on their website. And you know what's inside the forum? You know what they discuss in there? You guys don't certainly discuss it because you're not part of it. They discuss injuries, like badges of honor. An injury part of the forum. They're so freaked out from their injuries they want to know how they can rehab themselves so they can go back and injure themselves more. Talk about what Arthur said about idiots. He was right. Train in a fashion idiotic, it's a sport. But you'll see muscles because they are stimulating, but unfortunately, those that were meant to withstand those forces you're seeing on TV, the rest of them are hurt and crippled. I'm gonna tell you a little bit about my theories and my applications, okay? Recovery in exercise is a crap shoot. I'm gonna tell you right now, nobody knows a damn thing about it. The only person that knows a damn thing about it is probably you. If you train hard enough, you'll know when to do it next. And if you train once a week, chances are that's not enough, unless you're a freak of nature, okay? So if you're interested in the proper dosage, occasionally you'll get the rare person that can get results from once a week. They're not common. Twice a week is what I do, but I don't know why I do it. I just do it because I basically have the time to do it. I might even do three times a week. You're gonna say, well, that's not what the book says. I threw the book out a long time ago when I watched people recover. I have a lady I train that's 72 years old. She recruits probably less than 10% of her muscle mass at any given moment. She can't recruit it, but she gets really good results. She looks good. She looks good. If I trained her seven days a week, she would still get results because her recovery's that quick. So those people say, well, it's linear. It's not. Recovery is a real crap shoot. It's up to you to determine how you recover. I mean, I can't wait for another workout, but by the time the weekend hits, I know I'm finished after two workouts a week. Another concept is vary the workout as much as possible because it really does get boring if you train with the same routine day and that day out. And that's been suggested in some of the books. I'll tell you one further. There is, like I said before, there is no ideal exercise speed. You know how I find out what's the ideal exercise speed? Is I put a person in a machine and I try and figure out from there because I have no clue. There's no way I'm gonna make that mistake again. I made those mistakes over the years. They weren't purposely made because that's the only way I learned is by observing people, training. So variety, like I said, this is not gonna hurt you. Look at this. Okay? You go to the books. I say, oh, you're yanking and drugging the weights. No, I'm not. So recovery, speed of movement, variation, and motivation, motivation. Okay? Key component. I'm real good at it. I could tell you things you wouldn't even know existed in exercise. They're not supposed to exist. Not even supposed to happen. According to what you've guys read, if you've read into some of these principles, I did a scientific experiment, my science, yeah, or lack of their which, which I trained a lady, five consecutive sets on a machine to find out how she'd recover in between the sets. Okay? And she trained as hard as she could. Okay? So what do you think happened after five consecutive sets? Did the numbers go down? Did they go up? Did they go precipitate this lead down? Guess what happened? They went up. I swear to God, I watched her train those. I did it as an experiment and I told her, this is building the instruction, that's not supposed to happen. That's not supposed to happen. Really? I said, yeah, that's not supposed to happen at any exercise routine. It may not happen for you and it may not happen for you, but it happened for her. Why? I don't know. It happened, but it's not supposed to happen. This happened more on occasions. Sometimes I said, Arthur Jones stated, within three seconds of doing an exercise to failure, and let me go over that point of failure before we run out of time in a second. Within three seconds, you'll recover generically 50% of your ability to produce force. Well, I decided to do an experiment on somebody and guess what? They were able to recover 90% of their ability to produce force and the previous example was 105 or 110% of their previous force. Now, the books tell you that can't happen, but it's happened. Happened more than once. It makes you think, doesn't it? Seriously, don't limit your exercise program to one set to failure. First of all, if you as an individual and you guys are really smart individuals or else you wouldn't be here, if you say, you know what? I didn't do well on that first set or I decide I need another set, don't discount it. If you're running a business that says you have to do slow speed, one set to failure, that's a business concept. Hey, listen, that's sometimes better than nothing, sometimes worse than nothing, I don't know. But the idea is don't limit your workouts. You can take what they do in the mainstream, you can condense it, you can structure it, you can make it great for you, but don't limit yourself to one set. If you feel that one set works, guess what? It works, okay? But don't limit the idea, give yourself an opportunity to do a second set. Matter of fact, any more than one set in the workout is what? Multiple sets, even if you're doing one set, the further you're doing several exercises, the body works as a whole, it rests as a whole, it feeds as a whole. So don't limit the concepts out there, the concepts. Once you start looking as an individual, some of these outcomes, it's like, Jesus, what did I miss? I missed something here, although, you know, you're always pursuing the best for you, and I'm always interested in what's best for you guys, as well as my trainees. I'm interested in what works, aren't you? Rose, I wouldn't be here. Training failure is a misleading concept. Let's rephrase that. Train as hard and diligent as you can. And here's another thing. Nobody knows what failure is because it defines itself differently in each individual case, so it always looks different. I've had people that train their maximum fatigue, and they basically, I'm walking to the next exercise, I'm walking to the next exercise, and they are right behind me, they're recovered so quickly. You can train one person to failure, land on the floor, they can't even get up for several minutes, it's so different. So one size fits all, you have to identify what works for you. So training the failures, training honestly and intelligently and diligently as you can. Yeah, it's a misleading term, train of failure. You know, it was great, but in hidden research that you guys either have seen or haven't seen, because I have copies of it in my film library, they discovered at Nautilus between 1982 and 1986 that each person recovers differently, everybody responds differently, it's a different aspect all together. See if I have anything else to go over for you guys. Oh, free weights versus machines. Really no difference. I like machines and I like free weights, I use them both. That's great to use a combination. No, I don't go by that, I don't care. I use the ones that I feel necessary to bring about physical change. I know you guys like better physiques and big muscles, I'm interested in that too as well. If I can just sweat my butt off here. All it is is they both provide resistance against movement powered by muscular contraction. The muscles don't know what you're using. Whether it be a barbell, a very highly sophisticated machine or a bag full of rocks, you're still imposing a resistance on the muscles. So the idea is your choice, choose. Choose wisely. Barbells are great tools, they're a miracle. Barbell, like Arthur said, they're a miracle tool compared to anything ever used before. Machines, we can talk about that afterwards. We're getting close to the end here. So is there any questions? Go ahead. I've been told that isolation exercises do nothing to strengthen your tendons and ligaments and cause tears in real world applications. I often hear that. I often hear real world application. You wanna see what real world application is? Put one foot in front of the other. Everybody's got a different lifestyle. You understand what I mean? Your lifestyle's dripping, then this guy's lifestyle. Then his lifestyle and his lifestyle. No, I'm not gonna change your lifestyle. So real world movements, I don't know what they mean. Basically your world is your world, okay. There's no such thing as isolation, okay. You can't isolate a muscle. Geez, you can attempt to isolate as much as you can. You're gonna bring in other muscles into play, okay. Yeah, if I take a barbell or a dumbbell or a machine and I just re-yank it like this, it's not gonna help my tendons. I've never torn anything. Maybe, maybe I'm not a poor example because I've never been injured in exercise. I was smart enough to know from early on to move slow. That's what Arthur said when in doubt of speed of movement. So isolation doesn't exist. I understand what you mean by it. You're saying single joint movements, moving around one joint, I've never heard that happen before. That may have been suggested to you by some sort of expert, but I've never seen anybody tear anything or tear the tendons unless they did speed of movement that was like this. I hope that helps you out because go ahead. Good question though, good question. I just wanna clarify. I don't actually mean tear muscles or joints or tendons. You said the back. In the exercise, I meant like in a sport application. When you're doing an actual sport and your muscles or tendons or joints aren't accustomed to it, you could over exert the muscle and then the tendons and ligaments can't handle it. When you over exert the muscle, where do you refer into? I'm sorry, can you say that again? The muscles exert more force than the tendons and ligaments can handle in an actual. You're talking about for sports? In sports, yeah. You're talking about sports training. Right. Okay, no, I got you now. There's nothing like the real thing. I'm gonna go out a little bit because that's a very good question. I'm gonna go out a little bit in sports today. In my opinion, okay. There's been more injuries now more, now today in sports and activities, now more than ever before in the history of mankind. In my opinion, this is my opinion, okay. I'm gonna tell you something funny afterwards. In my opinion, it's because of the faulty, one size fit saw real world training applications in sports, in sports on NFL, Major League Baseball, hockey, NBA. This, the idea, remember what I told you before, the idea is to trigger, benefit, stimulate. The idea is stimulate muscles. Strengthen them in the best way possible, okay. If you do it right. Even if you don't even do it hard, you're not gonna get, they're hurting themselves in white rooms. I've seen some of the practices over the years that are almost ridiculous beyond your wildest expectations. But Bertrand Russell once said, since when has it been ever indicated the majority is right about anything and the majority is doing all this type of training in sports. But I've never seen so many injuries in my life. You can correct me if I'm wrong about this. I'm sure it's statistics. Sky high compared to what they used to be. So apparently somebody's wrong, either they're wrong or I'm wrong. And I don't think I'm wrong. But I was, you left me out on a tangent, but Arthur Jones once said, you know what we should do with all the football coaches that allow this to happen? Put a thousand of them in a 747, fly them right into a mountain. I agree with that. I mean, Jesus. I mean, I see cuts of the NBA athlete's training. I can remember. The war is out there. The practice of the sport itself is the conditioning for the sport. If you train the muscles directly and then apply it out to the battle out there, you're gonna be better off. Imitating any particular thing like the argument about a power claim. Like we said before, it means better power claims or what good value is it? Apparently, people have an emotional attachment to them. They tell me it's better. But the idea is to stimulate muscles, okay? And we can talk about this later. I'm an open book. I'd love to discuss it with you later because I'll stick around and watch some of the speakers. The idea is to stimulate the muscles and then apply it to the sport. There's way too much conditioning going on in sports today. You look at mixed martial arts, they do nothing. They have all different. They have wrestling, grappling, jujitsu, striking. And what are they doing? Swinging. They're doing ropes and doing things unrelated to the activity. They're beating themselves up. They're wasting their reserves in no way. Go to fight, there's nothing there. Very, very difficult. I mean, the training in sports today is a cultural disaster. What makes me an expert at that? Well, you can see it at face value. You already, you know the injuries are more today. I mean, I've seen, I can believe the number of injuries. The best example that is, if you call the sports and really not a sports game is Tiger Woods. Here's the guy that's supposed to be the most fit guy, right? Fit guy in golf. Big muscles, broad shoulder vitality. He can't even play the game now because he injured his back so darn much. He's had surgeries, he's got physical problem beyond your wildest understanding. It's not because he swings any faster than the other guys. The other guys swings just as fast. It's just his training routines were bad, okay? Well, he's somebody you know. Listen, I'm just calling the way I see it. Anybody else? We're actually out of time now, so let's give it up for David Landau.