 Well everybody knew that digital was growing and was growing pretty rapidly But I didn't expect that in two or three years from now it will be one-fourth of the advertising market So that was a bit of a surprise Digital has been outpacing rest of advertising I was pretty surprised to see that for the next three to four years It will be growing at three times faster than the average advertising So I think these two things really surprised me a Unique thing that's happening in India is that let's say for 100 new users are coming on to internet Almost 95 of them are coming through mobile and in a few years from now We'll almost have 1.2 to 1.3 billion mobile users in India and that probably is the reason why this is the first year 2018 will be the first year where mobile spends will be higher than the desktop spends And I think this trend will only accelerate as we go forward Because mobile has become such a part of everybody's life. Everybody's daily interaction that it's just gonna Consume more and more of the user's time and therefore I think spends will shift much faster to mobile and Mobile is more than a medium. In fact digital is more than a medium to us The way we see it. It's a way of doing business It's a way a consumer is changing and therefore I think we'll see a tectonic shift in that area 2018 has many landmarks in the digital sphere This year I think the big change that we're going to see in search Maybe a couple of years from now in India is that voice search is going to become a lot more prominent than what it is now