 Yeah, so what are we about to go do bro, but I go hit a workout with Brian Bensock day one NADA You know it's time Here we are Operation smash Elliot NADA. We're all here together. We're at the pickup point We got to get been stuck. Oh Oh, yeah The battle's won before it's ever fought right and so these guys have four o'clock in the morning getting ready they're Through NADA and I'm kind of excited to have these guys with us the energy bringing it live Pick up some great information Yep, join us NADA week Thursday Friday Saturday, yep And what room are we in today today? We are in D161 D161 Hey, you want to swing for the fans, do you want to keep playing small? This is not the year this is not the time to play small. Nope This is the year that you play offense. No defense. We're going all-in all-out. We are not playing around big Rae what do you got? Yeah, you look you get with us or you get crushed playing simple We're not taking any prisoners. There's no helpers. There's no side guys So you're in and you're out and you're playing starting string. You're on the bench drinking water helping the team That's it. We're going to the top. We'll see you guys there. If not, no big deal We'll catch you eventually, but just we're gonna keep crushing the baby. Let's go You can do all the advertising you want Hey, how many of you guys lost the couch because God damn Sam's people can't close the deals It's not your fault. You know that they're getting the leads, but they can't convert them So what do they do they go from agency to agency? That's that's calling alliance and a partnership with somebody that has a Okay, sell and close so they're blaming it on the agency and saying you suck not us and they can't And they said they're bad leads That's huge warranty wraps right they go in and run on the front side add the agencies vendors Everything goes back if nothing gets sold people get cut, you know That's a hundred year old meeting I think right now Don't exist don't get sold GM's don't exist We put in business you sell a car Touching what industry to bank and finance you touching manufacturing you're touching Advertising insurance petroleum and I think of all the products and metal Computer a to design AI To what it takes to make This somebody that makes the felt for this stuff separate to the guy makes the plastic and this stuff So we sell We're gonna all run together We're gonna stick together run together. We're gonna move as a team We'll stay tight remember this if somebody's in the corner rip them out of the corner Somebody's over the side shake their hand somebody looks at you look back at them like you love them to death But also you're right Make people feel like they can actually have association with killers and all of a sudden they're gonna feel like a killer Right the weak needs someone to lead them to be strong So when we go out there our goal is to create zero Right now along the way, it's always gonna happen that your goals to create zero Stick to the plan. This is the year right now. We're the biggest transfer wealth in history time It's about to go down after coven notice after coven We all know you made more money than you ever made before you had Now you're either gonna give it back Which is usually just down or you're gonna just up you better make your fucking decision right now because The the clock started taking January statement will be out in five days And it will tell everybody how they can how they compare to 2022 I'm guaranteed 90% of the dealers out here are down in January of 2023 We're not baby Yeah, but you stand volume, but you're the elite and that's what everybody wants They gotta earn it they gotta have the right resources Right the difference between rich people and poor people is resourcefulness And um, this is an alliance to ben stock Elliot paragon it's an alliance. You can all get off right or they can get better You ready 14 months have been really easy on sales and haven't had it hard if they had the inventory they sold If they had the inventory the customer paid the price and they didn't buy it So we didn't have to negotiate we didn't have to win people over in my 25 years of automotive experience Customers will pay a bill is if the customer experience has been an all-time low because we don't know how to win people over It's like hey, mr. Gusser I got the car whether you like it or not Sarah's gonna buy it two hours if you don't say yes, even though it's 10 grand more you want to pay buy it now It's gone. They've got away with that never in the history of times sales could ever be able to get away with that So now that that shifted the all the wind in ourselves. It was three times better than it's ever been It's out the financial statements the money that genius made owners made sales people made in the last 15 months Wasn't real So to me my daughter one time when she cried I bought her toys. She was 19 months to two years Train the leaders. We have to train the sales pros. We're gonna have to go back to zero. It's day one baby day one And if you don't do that the preparator gonna crush the unprepared So I said this two years ago when kogan came in and said the biggest transfer of wealth in history time Is about to happen shortage of inventory everybody's gonna get rich Now i'm gonna say it again the biggest transfer of wealth in the history of time Is about to happen for round two The people that made the money they didn't have the skills to earn it that got it are all about to give it back To those that have the best teams and that are prepared. Okay, so we're here today We believe in human capital training your people making them leave you can have marketing you can have buildings You can have inventory, but if you don't have the best team in the world, you're going to get destroyed So the preparator crushed the unprepared if you want to destroy it and I laid it I might ask one question is your financial statement in 2022 bigger than the 2023 statement you're about to receive right now I'm telling you 90 percent of the market their statements are down You're gonna make excuses and complain or you're gonna train and get better guys right now Dealers all across the country are investing in their business investing in their systems investing in all different types of things What are you investing in our people? What are your customers here? We talked about the customer experience All right, so right now i'm gonna ask jacob right now What we do with new sales training and the alley and the entire alley And guess what how many times the salesperson gets hit with the objection. Hey, I didn't think about it We guess what how much does that cost to you and what are your clients here? Is it professional? Is it bad ass? Is it really you know, advancing the sale for one? Does it sound like this? We're going oh, man, what do you gotta go think about her? Hey, man, what are you talking about? You want to go home tonight and sleep on it? Man, I sell cars and I'm mad for this, man Hey, listen Number one the way that you communicate and articulate reward Just what's going to take you to that next level if you look like the competition is solid the competition You get treated like the competition and you don't beat the competition when you're exactly like them So what we teach today in the alley is how to overcome these objections Fluently you say common things in uncommon ways when somebody says that they think about it You hit him with this. Hey, of course you need to think about it. I'm gonna give you enough information You've got to think about what I like to do is take inside give you a quick 500 proposal Give you all the facts figures and information so that way when you do go home You truly have something to think about now. Hey, David No, thank goodness grab his hand take him inside get down to the numbers Pay me down to the panty hold the credit app guys. It sounds like we're working in a car deal Insurance parents 2023 is in the year of the customer experience. We've got to keep that all time high The last couple years because we've been we've been giving cars away and not negotiating. There's been nothing There's been nothing stopping the average Loser in the car business from winning everything has been inflated from number one the economy to also their paychecks The losers were winning the winners were also winning right now 2023 is going to be the separation season of those that are prepared versus those that are unprepared So guess what we're down here at nada with brian fedstock About to go shake the world of the automotive space to let everybody know What it's going to take to be a winner like paragon which is training with an elite team like the elliott group And that's the only people brian fedstocks trust to run around with go to the gym Train his team and also make sure that we're always there for everybody and all of his friends So guys listen if you're down here at nada in dallas right now guys link up with me and danie We want to show you what's going to look like don't go to that next level. Come on. Let's go here at nada. Let's go check it out Yeah, just getting after bringing some energy to the room by the air for brian fedstock speak Listen, we're waiting all 2022 to hear savages what they're going to do 2023 That's like looking up the skirt of the sleet and the galleys except for brian fedstock He's awake. He's rolling. He's ready to go attack But he woke up every single day Come here to relax. So we're getting after that. We're shooting at the fence maybe home runs like labor Oh But we came in this middle ground I gotta trust you honda. I'll put everything I got into your vision of the future, but we gotta trust that I do trust better better awareness. Please. You're better at decision making. You give you better results I want to give resources what makes the most sense. This is how I see our role in the future The customer is signing up Our job is to remove the friction from the transaction And get that That's our job I'm going to pop finally gets to the destination The customer thinks that they did Remove the friction he helped them make it easier every time to do business and to do the business because It's surprising how long it needs to take Shocking how fast they can And they're happening very quickly Thank you very very much Hey guys today last day here. Okay. Here's my goal. I don't want to stay in here all day long You know what I want to do I want to cost three hours and mass disruption