 What if you capture an idea and then the next day or the next week, you look at it again, and it's no longer inspiring for you, or if you think maybe that's not a good idea. Right. That's normal. That's called distance creates perspective. You know, we always feel brilliant when when a new idea comes to us and then three days they're like, yeah. Maybe there's a there's more evolution or or or marinating needed for that idea to have more development. Right. So just know that it's normal. And remember the evolution of the mind playing a trick on itself anything new seems important or brilliant, or like changing, right, whether it's from you or from somebody else. So, or tends to have more of that energy. Now, however, you have to also be aware of the tendency for your resistance to creating. So what I mean by is this, you maybe you captured some some content ideas. And then the time in your calendar comes to say write blog post or make a video or something like that. And you look at your content ideas you're not really inspired by any of them. Or as much as you thought you would. Now, you have a choice. You can either. Well, you can of course either take off and not create your content, which is far too common. And this is where I think is the resistance playing a trick on you. Or you can create content on whatever is inspiring you today. And the problem with that is it's a novel idea, and novelty is an illusion of a network rather I should say novelty has the far greater emphasis on brilliant standard really should. And so if you're inspired about something today. Sometimes it's good because especially if you're making a video, you could have that inspirational energy that might be good. But I find that I much more trust capturing the idea first and then working with it later so even if I have some idea today. I'm going to write it down. And I'm going to go with one of my older ideas. And this is what George, I don't want not inspired by any of my older ideas. And here's what I would tell you, pick the one that you are least not inspired by, or pick the one that at least gives you a little bit of inspiration and still create. Because if you say well, George, I'm not inspired today. The calendar says create and maybe I've already figured out the least suboptimal time to create, or the most optimal time to create like yeah I've tried the morning I've tried the afternoon I've tried the evening and I've settled on the afternoon I settled on the morning fine great. And the calendar says create, but you're not inspired by any of your old ideas and you don't have anything new and maybe you want to practice not acting on a new idea right away, which is good practice, especially for those of us who tend to go like this like this very easily right to work with an old idea is a good discipline, really is. And I'll tell you this, very important. You are not the best judge of your ideas. Especially when it comes to creating the best judge of your ideas is your ideal audience member, your ideal client reader viewer listener. You're not the best person. Those are the people who ought to be telling you that was profound, or yeah, I didn't really get that. Okay, that changed my life, or can you say more about that. Because for us, many of our ideas, especially the ones that are no longer fresh no longer inspiring it's because we've already integrated it so much that it's obvious to us. It could be amazing to somebody else. And so my recommendation my prescription for you is to stay with the rhythm of creating creating content creating offers, whatever it is you're creating stay with the consistent rhythm of creating. And don't trust your lack of inspiration. Remembering that so much of inspiration and brilliance. That's just evolution human evolution, playing tricks on us illusions. And all we do is, we can only really judge our, the quality of our content with plenty of perspective looking backward to go wow that was our body of work. Like we could look say that was the body of work in the past year, that was the body of work in the past quarter, which one of these pieces did the best. We use data from social media, for example, to tell us what made an impact. We don't go well I didn't really like that or I thought that wasn't that brilliant. I mean how many times have I didn't think some. Everything was obvious that I'm staying with my discipline of creating. Like, yeah, I guess I'll talk about that it's kind of old for me, but I'll talk about it I guess it's my least non inspired ideas right now. Okay, I'll talk about it. And then people go oh my god it changed my life. I'm like really, I did. Oh, okay. Okay. All right, you see what I mean like, like that's true for you to you've integrated so much and you you've, it's become so normal for you to think about that idea that or that example or that exercise or that way of looking at things that you just whatever it's an old and then it changes people's lives. So, all we are called to do is stay with this rhythm of creation, and to pay attention to the illusion of our evolution saying this is brilliant or this not brilliant. No we don't we don't know. I'm often saying I don't I don't know I'm a content agnostic. When it comes to content I'm an agnostic for sure. I don't I don't know if it's going to be good so I'm just going to stay with my rhythm of creating because that's staying with my integrity of what I plan for my purpose will work and then I'll just go with whatever is the whatever idea I want to pick it's not super inspiring but I'm going to go and let myself be surprised, because oftentimes also I don't know if you've noticed too. You have this brilliant idea I'm going to talk about today I'm going to write about today and you put it out there and then all you hear is crickets. You're like, Why didn't people find this as life changing as I am finding it right now. Why? Well, it's because of the illusion of novelty. You find it life changing because this idea came to you or you can you finally like integrated like 54 of your experiences. Only three of those experiences were conscious you integrated the other 51 unconscious like you even know how to tell those stories but all of those experiences led up to this moment oh my God this is amazing oh my God never saw it that way. And you talk and you tell it out there and maybe you were able to only tell three of those 54 stories that try to connect the dots but your audience like I don't have those other 51 experiences you have it's not as brilliant as you think it is. And this is why we just can't assume about the quality the quality is not quality comes from quantity of testing in the marketplace. That's how we find quality so so let yourself, all you all we can do is just say, I am a creator. Which means I have a rhythm and a joyful discipline of just continually creating. That's my job. That's my purpose. That's what that's how I discover the intersection between my peak experiences my trainings my learnings and on the one hand, and the world finds most impactful for me at this time that's how we discovered the intersection between our passion and their passion or their needs for for our for our presence right now so stay with the rhythm of creating and let that surprise you. All right. Hope that helps. Yeah, the phrase obvious or obvious to us amazing to everybody else came from either Derek Sivers, who has. He's amazing. I mean, if you look at cybers dot org s IV er s s IV er s dot org. He has like amazing book notes on dozens of books and he's blog posts and he's really brilliant. Derek Sivers came from him or it might also come from Austin Cleon, Austin Cleon K L E O N. Anyway, I don't read that many books and it's been a long time since I've read books like I just really like social media posts these days but those two are definitely worth. We're following up.