 product owner, I don't have any guidance and I made a bunch of mistakes and so this is kind of therapy for me decompressing up an experience and Realizing a lot of the things that I did were kind of wrong I should say since I'm representing door exteriors that my comments today do not reflect the current state of the product Which I haven't worked on for two years and there are no way representative of door exteriors So my points I'm going to be making today is this I think the dominant paradigm product management is wrong and or poorly specified Lots of people think about innovation and product development in general as if we were building trust bridges Which could be easily modeled and possess linear characteristics? And so where most of the thinking is in creating the specification rather than in actually building products And that's crap We need to think differently about the way we measure costs and in particular do less of it and we measure value and more of that and Also the way we manage portfolios and products And in particular think differently about culture and what kind of organizational culture is required for innovation So if none of this is interesting to you now would be a good time to go and see one of the other fine talks that are going on right now So I was made a product manager ago for works in 2008 and I Had no idea how to do product management and thought works attitudes Basically giving someone a new job is to say you seem like you're not wildly cumbersome. Go do this and That's it So you're I thought well, you know, I've had a distinct or scrum. Let's find out what that says about product management and Again, this is no way in representative scrum is how I understood scrum at the time Basically, what it said is why can't what you're going to build? The big list of requirements prioritize it estimate it build it and then as a product manager You have to give feedback to the team when they build the stuff you told them to build off you go and So that's what I did and it turns out It's really easy to come up with requirements. I came up with loads and loads of requirements They come up with hundreds of these things and that's fabulous. So I had this great idea about how great the product was gonna be