 here in our new home of the home of champion Sportsmax television. This is the Sportsmax zone, a Sportsmax zone that you've not seen before because we don't have the normal show today because we are celebrating the launch of our new studios here in downtown Kingston. Nick Matthews is the CEO of Sportsmax television and we are going to be magical now in introducing him to the desk as we get ready to talk to our CEO. Where is he? Where is he? He's going to arrive shortly. Oh my goodness. That's magic. It's like we're in Star Trek. Maybe Ricardo and Mariah maybe too young to remember Star Trek but that's how people just arrived on scenes on Star Trek. Mariah is too young. I'm definitely not sure. I know Star Trek. Did you watch it Mariah? Yes. Right. He wasn't there and then he was there. I know Star Trek. I'm a brother. That's part of the magic that you will be seeing on the show in the coming years because Nick Matthews just appeared the CEO. Nick welcome to the set on the Sportsmax zone. Development that you've been a huge part of. Talk to us about how proud you are of what has happened today and what is about to happen for Sportsmax television. Thank you Lance Mariah and Ricardo. This is really a great moment. We have come a long way. We have pretty much done everything but this moment is really a milestone for us as a broadcast. Yeah, you know what? Just for clarification and qualification, Nick Matthews is on the outside celebrating with the family about the launch here. But somehow he has magically appeared on our set and maybe one day our directors and our production staff will explain to you exactly how that was done. So Nick, I spoke with Ransford Ricketts our program manager a little bit earlier on. And we saw him beaming. We saw him beaming with pride as to what is unfolding here at Sportsmax. Give us your take on how you are feeling at the moment. It's an exciting moment. Where we are now is has come to a lot of hard work and development. You know, we have worked with subpar equipment and deliver high quality content, high quality products. And for us to be at this stage now where we can have a facility that is high tech that can compete with any production house across the world. This is really a big moment, really a big moment for us. Yeah, you know, I was making that point earlier on, Nick, because I was making the point that we are cable television and although we are headquartered in the Caribbean and there is a lot of domestic television surrounding us, we do consider our rivals to be the global stage and the top broadcasters of the world. And I just want you to expand on the point that you've just touched on, that this gives us an opportunity with our state of the art equipment and state of the art studio to look like, you know, the broadcasters that we see globally flourishing and highly rated. Absolutely. We have always have great talent, Lance, Ricardo, Mariah, you guys are comparable to any in the world. And at this point, I mean, we can now give you something to work with that is comparable to the talent that you have brought to the table all these years. And of course, Nick, you are that many years into the job as the CEO. But you have been with sports max now for about eight years. How do you feel about the growth of the company since you started even from before the days when you weren't CEO, you were on the management team. Yes. But the elevation to CEO position in the last couple of years. Just talk to us about how that has felt for you as far as the growth of the company's concern. It's I've seen sports max through all the different stages. I mean, some of the things I would want to tell on here, but we have gone through many, many different stages in our development. And I mean, out of sheer determination and sheer drive, that's what has brought us to this stage. You said eight years, Lance, but I've been here for 10 years. I started in December 2012. So I'm here with sports max for 10 years and to be presenting this to the market, you know, it's a milestone and I'm really proud of this achievement and proud of what the team was able to accomplish. Can you talk to us quickly to CEO about the amount of work that went into this and maybe a hint at the financial cost of producing something like this because it looks very rich. It is a huge commitment from our board. This kind of investment is in the millions of US dollars. Right. And all of this started when I became, well, this actually started from 2015, right? When we were acquired by DigiCell, we started looking for a space to move to. Then immediately after we became CEO, we did a proposal to move to the HQ and the board was satisfied with the proposal and my direct supervisor, my direct manager, he was very enthusiastic about it. He supported the vision and they signed off on it. And I'm telling you, it's two years. We were looking to be here from last year, June, at our 20th anniversary. And we're here now one year after. But what is incredible about this? I mean, we had a lot of challenges on the way. We had COVID, we had logistics issues. We had delays with equipments coming in, but it has been a tremendous effort from all the members of the team and those who have supported this effort. Yeah. Well, Nick, thank you very much for giving us some qualification and clarification as to exactly how things have gone with this product because we're all really, really, really proud of what is happening here. And I congratulate you as well for presiding over monumental growth of this Sportsmax move. And we look forward to continuing with that and making sure that our viewers are happy with the home of champions. Okay, that's Nick Matthews there. He is the CEO of Sportsmax Television. We go to break a lot more to come on the zone after well, not a lot more because we're almost over but we come back to wrap the show after this. Yeah.