 Welcome back, now let's talk about the century old brand called Hamdard Until recently it was a non-profit organization but now they are planning a makeover for the brand beginning with an aggressive marketing strategy The latest ad for its iconic product, the Hamdardar Rogan Badam Shirin is a step in that direction under the hashtag expect more We have Harish Murjani, the executive creative director at FCB Ulka breaking this one down for us What do you want? At 6.30 am, at school In the afternoon, in the tuition class Not one, two, two So I just don't think it has moved from beyond expect more And this whole thing that the world is expecting more from you So you are stretched and there is somebody you can expect more from in return which happens to be this bottle of oil I don't know, it doesn't really work We are coming So this is the table, uncle It's not just about putting the pictures and saying it's doing that I mean it's about how convincing it's Does it stay with me? No, I don't think it stays with me The fact that this oil is so rich which actually is a nice space because if it's a pure Badam oil it's got a lot of goodness going for it So it's a good space to be in Expect more is fine I think the interpretation of expect more that the world expects so much from you and who do you go to expect so much from and expect so much more from our oil I just think when you join the dots it becomes a bit too forced and stretched Expect more is fine