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Published on Mar 23, 2012
In this week's Cass talks, Peter Cullum CBE, founder of Towergate Insurance and generous benefactor of the Cass Entrepreneurship Fund, discusses how to be successful in the tough world of business. Talking to MBA alumnus and former BBC reporter Alex Ritson, he explains why he started the Entrepreneurship Fund at Cass and what he looks for in a business plan.