 They say reading more women will help fix the imbalance between the genders. But if by this, women become another check mark, a token on your list of progress, is this act just another form of passivity? Changing our consumption habits is not just simply to increase the visibility of women, but also to enter into critical engagement with how our consumption habits are formed in the first place. You can't have one without the other. Some heightens our society's consciousness of the unequal power structures present in reinforced by our unconscious habits. So, reading more women is important, but the campaign shouldn't happen in a vacuum, or with our eyes closed to the ways our consumption reinforces oppression.