 Alright, so we are going to start up this segment by stating the obvious. Mitch McConnell has got to go. It is absolutely essential that he be defeated because you can actually argue that he is worse than Donald Trump. Because Donald Trump is an incompetent buffoon, but Mitch McConnell is the enforcer for Donald Trump. Mitch McConnell is the reason why Donald Trump is able to put all of his ideas into practice. The reason why he's able to effectively appoint so many judges. Because of Mitch McConnell. So he's got to go. And even if I supported Charles Booker during the Democratic primary in Kentucky enthusiastically so, and, you know, Amy McGrath, to me, you know, she is unappealing because her policies range from horrible to non-existent. I want her to win. I'm rooting for her because she is the only person who stands between Mitch McConnell and that seat in the Senate. So please understand that when I say Amy McGrath needs to take this campaign more seriously, it's coming from a place of love. I'm trying to make a good faith argument because I want her to win. She's going to lose if she doesn't turn this around. She is going to lose if she doesn't turn this around. Now, maybe it was the case that this race is just too difficult to overcome. It's unwinnable. You can never make up that gap. Right. I'm not going to argue that Charles Booker would have had an easy time as well, even if I think he was the better candidate. This is difficult, like Mitch McConnell is a behemoth. So to win, you're going to need to do a lot. Having said that, though, what Amy McGrath is doing isn't just ineffectual. It's actively hurting her. So she is testing out a couple of ads. And, you know, it's clear that she is trying something different. She's trying to appeal to constituents in Kentucky with humor using a cartoon. And she released two ads in particular that stood out to me. So this is the first one we're going to talk about. It's Swap Turtle, starring Mitch McConnell. All rise for Senator McConnell. Senator, Senator, is it true these Kentucky coal miners with black lung disease traveled 10 hours on a bus to see you and you only gave them one minute? Why don't you feel lucky to see me? And reports of you ignoring constituents. Well, I'm busy. Did this guy get elected? Tune in next time, boys! Tricky bitch! I'm Amy McGrath, and I approve this message. Okay, so that wasn't too bad, honestly. Like, it's clear that she was trying to pander specifically to Donald Trump supporters. However, you know, I don't know how effective that's going to be, but it's not the worst that I've ever seen. But what stood out to me is, you know, towards the end, there was that one constituent who looked to the guy in a MAGA hat and said, How did this guy get elected? And the MAGA chuds like, I don't know. Like, do you honestly think that there are enough pro-Trump anti-Mitch McConnell people in Kentucky that that's going to swing the election? And even if we assume that there's a large enough voting block of pro-Trump anti-Mitch McConnell people in Kentucky, what would make you think they'd vote for the Democrat? Maybe they'd just stay home if they're that disillusioned with Mitch McConnell. Like, you're really trying to appeal to the fringes here. I'm sure there are pro-Trump anti-Mitch McConnell people that exist in the state of Kentucky, but how many are there? Three? Four? Five? I mean, you're really, you're going for the smallest voting block imaginable. So I think that hitting, you know, Mitch McConnell for being out of touch, not actually caring about his constituents, that makes sense. That's what you do. You hit the incumbent for their record. And, you know, kind of signaling to Trump supporters that, you know, this guy, he sucks and you kind of see them. I mean, that might work to get them to agree with you that maybe Mitch McConnell isn't great, but does that mean they're going to not vote for Mitch McConnell? No, because they're probably voting for who they view as the lesser of two evils. What would make you think they're going to vote for a Democrat? If anything, you're turning off your own base in Kentucky because Democrats want you to represent them. But you're pandering to MAGA chuds because I'm sure she expects to just have them on lock and maybe she does. But, you know, again, I don't want to dwell too much on that ad because it's not the worst. This, this next ad is where things go off the rails. Yes, sir, Mr. President. Hello? Mitchie, we need more stimulus for jobs, for infrastructure. You try to block everything. I do. Get over here, Mitchie. Yes, Mr. President. When I say jump, you jump. You owe me, Mitchie. Big time. Is he jumping, sir? Can a turtle jump? How high can he jump? Tune in next time for Stuck in the Swamp. I kid you not. I watched that ad probably more than ten times while sober, mind you, and I'm still confused. Does anyone know what the point of that ad is? What is the point of that? Are we supposed to believe that Donald Trump is the good guy in this ad or the bad guy in this ad? You have competing narratives, and I don't know what the point of this ad is. What's the takeaway? What do we learn from this? Why do we vote for you after watching this ad? Are we supposed to love Donald Trump or hate Donald Trump? Because here's the thing. On one hand, you have Trump saying, Mitchie, we need more stimulus for jobs, for infrastructure. You try to block everything. And then Mitch says, I do. Okay, so I guess Trump is the good guy because he wants to do all of this stuff, but it's just Mitch McConnell who's the impediment to his agenda. Agree to disagree. But so right there we're supposed to believe Trump is good. But then they portray Trump as this petulant child who demands that Mitch McConnell listen to him, and he says, when I say jump, you jump. You owe me, Mitchie, big time. So the narrative is just sloppy. I don't know what the thesis of this ad is. Is Trump the good guy or the bad guy? Now I can deduce based on her previous ads that she believes Trump is the good guy because she's previously tried to position herself as a pro-Trump Democrat. But I ask again, how many people are there in Kentucky that are both pro-Trump and anti-McConnell simultaneously? How many people there are? I can guarantee you it's not going to be enough to win you an election. You are going after the fringes and it's not going to work. Now, if you want to appeal to Trump supporters, I don't necessarily think that's inherently wrong, but first make sure you have your own base galvanized. And second of all, you can appeal to them, but I try to make like a working class appeal. Tell them you're going to help them put food on the table. You're going to help them secure healthcare. Make sure they know that you are going to materially improve their lives if you're elected. Now, maybe that's the subtext. Maybe if she gets in and helps Trump carry out his agenda, then they'll believe that by proxy of Trump she'll be helping them, but nobody believes that. Nobody believes that. So I see this ad and I can't help but think, this is a disaster. She's clueless. She's clueless. Listen, you have to win this. Another six years of Mitch McConnell, especially if he remains Senate Majority Leader will be a disaster. He will do irreparable harm to the country. So the entire country is watching. In fact, the world is watching you, Amy McGrath. Even if we didn't support you in the primary, we want you to beat Mitch McConnell because he's that bad. You're fucking up. You're not doing a good job. These ads are bad. Why would you go after the smallest possible voting block? When you can appeal to a broader audience, what makes you think that pandering is going to work when that didn't work in 2014? Alison Lundergan Grimes tried that. She tried to shame Mitch McConnell because he didn't hold a gun properly. But guess what? She got curb stomped in that election because when given the choice between a Republican and a Republican light, who do you think the Republicans are going to opt for? The real deal. So even Alison Lundergan Grimes this time acknowledged why we need a different approach and she endorsed Charles Booker and understand how large of a jump that is. She wouldn't even admit to voting for Obama in the 2012 election as a member of the Democratic Party. That's how far to the right she ran and she lost. So you have to try a new approach. And her approach, after watching Alison Lundergan Grimes' faceplant in 2014, is to run further to the right somehow than Alison Lundergan Grimes by positioning yourself as a pro-Trump Democrat. I mean, I don't get it. How can you be this dense? Now, it's not a foregone conclusion that if you shifted to the left, you would win. We don't know this, right? We don't know if Charles Booker would have won. But would it have been an easier time closing that gap? I think so. Because guess what? When you have Charles Booker talking about racial justice and Breonna Taylor and Mitch McConnell feeling pressure to actually tweet about the Black Lives Matter issue, not saying the words Black Lives Matter, but actually recognizing it for the first time, that shows you who he was afraid of. So what you can do as a challenger, except the narrative, not basically play into Donald Trump and Mitch McConnell's game, but you walked right into this trap that Democrats keep walking into. And I understand that this is a red state. It's a deep red state, so you have to campaign differently. But here's the thing. You can look to other progressives running in red districts across the country. I mean, this is a statewide race. But tweak your message. Like, you can support Medicare for All and say, look, this is a small business tax cut. And I bet that more people would go for it than you'd imagine. You can do things to prove to people that in the Senate, you're actually going to improve their lives rather than just, like, pandering to them and saying, oh, I support Trump. Trust me. I'm a Democrat that loves Trump. Nobody's going to buy that. So here's the thing. The election is about 30 days away. You have time to turn it around still. You do, believe it or not. That is going to be a very, very difficult task. And if you do things like this, I promise you, just because you have cartoons and you're trying to be edgy, that alone isn't going to suffice. Appealing to pro-Trump anti-McConnell voters, that's too small of a voting block. You're not going to win with that. So make it happen. There are polls showing that she was leading, I think, early in the primary when she would bring up term limits. Okay, well if that appeals to people in Kentucky, run on that. Scream it from the rooftops. I don't know what's going to work there admittedly. But what you're doing now isn't working and you have to turn it around. For the love of God, turn it the fuck around because Mitch McConnell cannot have another six years.