 So those of you wondering about Facebook ads, first of all, I have an entire course about it, which goes into detail and all the stuff, but quickly you had asked about, someone here had asked about, and I think multiple of you had asked about the campaign objectives. When you first create a Facebook ad, in the ads manager, you can choose between brand awareness, reach, traffic, engagement, conversion, different objectives. And just briefly to answer that question, it depends on the warmth of your audience. If you are targeting your warm audience, your warm audience includes people who are your website visitors, if you have a Facebook pixel installed on your website, all this is covered in my Facebook ads course. Okay, so I'm not gonna get into detail, I'm gonna give you the overview, but if you have Facebook pixel installed on your website, if you have the permission from your government to do that GDPR, you gotta look at that stuff for Europeans, then every time people come to your website, they accept the cookies, you can now advertise to them in the future when they're on Facebook or Instagram and that's called a website visitor audience, right? Part of your warm audience also includes people who have engaged with your Facebook posts on your business page or your Instagram professional account. If they've clicked like or commented or they even click continue reading, that's considered an engagement. Or if they have watched more than three seconds of your video, that's included as part of engagement. So your engagers, the people who have engaged with your Facebook posts or your Instagram posts from your business accounts, those are included in your warm audience as well. And also anyone you upload, did you know that you can upload your email list to your Facebook ads manager to be able to run ads to your customers, your email subscribers, anyone you were allowed to run ads to essentially that they've given you their permission. So your warm audience, if you're reaching your warm audience through Facebook ads, the campaign objective I recommend is reach, the reach campaign objective. That's what I recommend because you wanna reach all of your warm audience. If you choose the other campaign objectives like conversion or traffic or engagement, you are by definition only saying Facebook, please only give me the 20% of my warm audience who are likely to convert or to go to my link or to engage. And that's, no, I don't wanna reach this 20%. I don't want Facebook to tell me who the 20% are. I want to reach all of my warm audience because by definition, they're warm. They've engaged with me in some way. They're probably open to my offerings and my content, of course. Most of my money, by the way, I should say, most of my Facebook ad dollars are spent just promoting content without asking them to buy anything. Most, over 50%, some months over 70% of my $1,000 or $500 I spent a month is just blessing people with content without, as you've seen my content, it's not like, here's a clever idea and for more, you gotta hire me or for more, you gotta buy this except in these Q and A calls, I'm not trying to do any selling but I can't give you, you know, eight hours of content in a five minute question, right? So anyway, so warm audience is that you do reach campaigns to them, content and then sometimes offerings as well. And then your cool audience are the people who could possibly become your clients and students, which is the rest of the world defined narrowed down to specific interests or fans of a particular celebrity or author. You can target fans of Marie Forleo, fans of Eckhart Tolle, fans of any other thought leader that is quite well-known that has, oh, these are my fans of Renee Brown, fans of whatever, fans of Sounds True, fans of Hey House, fans of whatever, fans of certain organizations, companies, thought leaders. That's your cool audience. People who don't know who you are yet but they probably would enjoy your content. They probably would be right fit for your offerings. The cool audience, the brand objective, my recommendation, I'm sorry, the campaign objective, my recommendation is brand awareness, brand awareness. I used to teach engagement, but now I realize brand awareness gets us, gets us a better audience. So anyway, that's the short of the long and lots more there in the Facebook ads course to kind of walk you through everything if you're interested. You don't have to learn Facebook ads for me. Go to YouTube and plenty of Facebook ads tutorials for free. It's just not the George Cal style, but whatever. Okay, so.