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9.30.09 EA founder Trip Hawkins, NetSuite CEO Zach Nelson with Kevin Maney

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Published on Oct 2, 2009

The Trade-Off: A New Way to See Your Strategic Plan Without the Use of Psychedelic Drugs
Speakers:
Trip Hawkins, Founder, Electronic Arts, The 3DO Company & Digital Chocolate
Zach Nelson, President & CEO, NetSuite Inc.

Moderator:
Kevin Maney, Author and Journalist

Is your product or strategy focused on either superb quality or supreme convenience? Well, it should be, because apparently thats what consumers get excited about, not the wishy-washy offerings in between. That insight is at the core of long-time tech journalist Kevin Maneys new book, Trade-Off: Why Some Things Catch On and Others Dont. Its based on dozens of interviews Maney has done over nearly 20 years of covering tech. Among those interviewed were Trip Hawkins, founder of Electronic Arts and Digital Chocolate, and Zach Nelson, CEO of NetSuite. On stage, Maney will discuss how these trade-offs affect consumer reception, and ask Hawkins and Nelson how they work or dont! in real business situations

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