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Andrew McAfee, MIT Center for Digital Business

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Published on Nov 16, 2011

Andrew McAfee, principal research scientist at the MIT, comments on the latest insights into digital transformation and the research collaboration with Capgemini Consulting.

Digital transformation -- the use of digital technology to radically improve performance or reach of enterprises -- is becoming a hot topic for companies across the globe. Executives in all industries are using technologies such as analytics, mobility, and social media -- and improving their use of traditional technologies such as ERP -- to change customer relationships, value propositions, and internal processes. Other executives, seeing how fast digital technology disrupted media industries last decade, know they need to pay attention to changes in their industries now.

How can senior executives successfully lead digital transformation? While many experts are demanding that companies get started on the digital transformation journey, few tell how to do it. This research collaboration examines how large traditional companies from around the world are managing -- and benefiting from -- digital transformation.

http://www.capgemini-consulting.com/

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