 I think, I think Future's brain is getting better because I think the more people start to learn about like how long he's really been around, you know, because it's surprising but I saw this thread. The one he wrote was like Blueberry Yum Yum by Blueberry, that was one I learned about. That's like 2004. So to be from 2004 to 2011, seven years of career, that's already impressive. And then to go from that 2011 to today, which is another 13 years, that's also impressive. Like, oh, that shit is crazy. You know what I'm saying? Like when you think about it. This industry especially. Yeah. But remember, he came up with a dungeon family. Yeah. And that's what brings us to the next topic because that man Pluto, he dropped 250 bands to break his music. Last year I was getting 3,500 shows at this time and this year I'm getting 20 because I always wanted to see myself go up to here nigga. I did this shit in a year. If you really on your grind, man, it can happen. The only thing you got to do is believe. So when I'm throwing numbers, I'm throwing numbers for the dude who ain't getting the 20th show, who trying to get it to let them know it didn't take me a number to get. But the only thing it did take a lot of hard work. It took 24 hours being in the studio. It took my girl being mad at me. It took me not being around my kids like I want to be. It took me doing interview after interview. It took me doing phone calls. It took me doing drops for different DJs. It took me to go to the club, throwing goddamn over a quarter million just blowing it every time I go in the club, making that impression, making sure everybody on the music and doing it for a cause. You got a hot song. You get whatever for it. You know what I'm saying? Really, I want to spend my money, my own money out of my pocket every time I go into the club. It took a lot to get that 20. It's just then calm just for me just rapping in the studio then the next day I performed and they told me they was going to give me 20. You like, hey man, you know what I'm saying? I'm selling this audience is rich lifestyle before I got in it worked. But to be fair, he's spending it wisely for what his brand is. Right? Yeah. Some of these artists being broken, not having the money. Well, what are they spending it on? Him, his was specific path. He was spending it to make more money. His goal was to go from 3,500 a show to 20K. He did that in a year, doing exactly what he just did. So yes, his audience, we know that a part of the perception is throwing money in the club. Right? But that's marketing. Right? So he was spending money on marketing while in some of these cases, you're just talking about straight up maintaining a lifestyle and perception, which is, it's such a fine line. Right? Such a fine line in Fantasia's demographic, I don't think would benefit from that perception like futures would. Right? So that's a whole another thing. There's a lot of artists who are caught in that loop who don't get a direct impact and level of growth from appearing to be rich futures, you know, and then type of music you got like, come on, that's what it is. And that's the environment that he wants his music to play in. You know, you're throwing it in a strip club. I wanted to play in a strip club, so I'm setting the tone so I can experience. So it's a little bit different, but I think bigger than that is just his mentality. He's talking about even the sacrifices that he made. You know, I know a lot of people like to be like a future guy, a lot of kids and I like to kind of give him like a fuckboy brand. But he said this right here is early on. I don't want to miss my kids. I mean, I'm not not be with my kids, but I got to work. He talked about it as a sacrifice, which I think I feel like me and kind of like get a word am I looking for? Like this for that a lot, like the entrepreneurial man is like, no, just because I made the decision to do it. It don't mean that I don't miss the thing that I'm not doing. I might I really want to be at that birthday. This hurts me too. You think you're the only one hurt, you know what I mean? Yeah. So for those people who are inspired by that and need to, you know, get that understanding that you are going to have to miss some of those things and you want to have some of those discussions, which actually leave a lot back to what we were talking about before we started. That's just a little too deep for the day, you know, we don't wait to the brain expands a little bit more. It's a real thing. There's moments that you miss, right? So like the way future moves, like people said, couldn't have been Pluto. I think it's very clear. This is why we questioned. I think that was last part why we were like, future wouldn't turn down a million dollars. He's very much so about his money. And very strategic, although people wouldn't give future smart. A lot of people wouldn't think smart just because of his brand. Yeah. You assume at the same time, you're not still stupid. But just being a street artist for whatever reason, like Jay-Z's like the only one they came out with a brand of people thinking he's smart from any kind of like street hustle. Yeah, that's true. I think I think futures brand is getting better because I think the more people start to learn about how long he's really been around. Yeah. You know, because it's surprising. But I saw this thread on Instagram the other day. There was like just songs that were written by artists and you didn't know it. And like it was going through a future on there, bro. Future wrote some stuff back in the day. I didn't even realize he was in the music industry yet. You know what I'm saying? Like and it's like, bro, like old Ludacris songs. He's in like the video for like Bubba Sparks and this new blue. Like a point in time when I didn't even know I didn't even know he was in music industry yet because I feel like for most like future fans, like he started to appear familiar around, you know, I'm probably like. Well, Rax, you know what I'm saying? Well, Rax first came out. That was the first time I ever heard a future. Well, that's where it came out. You know, and that was like 2000, like 11, 10, 11, something like that. You know what I'm saying? Yeah, definitely like 2010, 11. So it's like, like you said, but to be an artist that was like, let's let's do like the one he wrote was like Blueberry Yum Yum. But blue, that was the one I learned about. That's like 2004. So to be from 2004 to 2011, seven years of career. That's already impressive. Yeah, and then to go from that 2011 to today, which is another 13 years. It's also impressive. Like, oh, that shit is crazy. You know what I'm saying? Like when you think about this industry, especially, yeah, but I remember he came up with a dungeon family. Yeah, that's true. You know, like being around, you know that. So some artists and managers are just waiting for lucky moments when the ones who are killing it have systems to consistently take artists to another level over and over again. And if you want to see what that looks like, we just did a collab where we not only show the system that we use. That's resulted in Billboard hit some of the biggest viral moments on TikTok, Instagram and YouTube. But also we got J.R. McKee to break down how he took an artist from zero to one of the biggest hit songs of twenty twenty two and getting a Grammy in January of twenty twenty three. This is recent stuff, not old tactics. If you want to check it out, go to www.brandmannetwork.com slash Grammy. Don't forget the WWW or it won't work because J.R. gets into the details of looking at the data, decisions that got made, how much content got created and how they adjusted the content over time for different parts of the campaign. This is real behind the curtains type of stuff. So again, go to www.brandmannetwork.com slash Grammy. If you want to check this out and apply it to yourself, back to the video. Different. He wasn't technically in it, but he saw some different things. And that probably is what allowed him to navigate and get that game. He just doesn't present like the rest of that, that your family, you know, so people don't know where you came from because you're not presenting like where you came from. And that's what shocks him. Yeah. Because then if you think about what Future does, and again, because of the category he's in him, the data originally, when they first came out, they didn't get the respect for the creativity that they had. He was like, Oh, what's this one blue rapper? Like a lot of people got thrown in that category when it wasn't even all the same, right? And like, what is this? They just making noise. But then if you rewind and then you say, Hey, some of his lineage is a dungeon family, and then you look at a Andre and Celo and people like that. You know, then you sprinkle it with some street shit. You know what I mean? Just like get me talking about it. Like, I mean, we were street dudes, a lot of us and we had street things going on, but we just didn't talk about that in our music. So it was just like you repackage the same type of creativity. So, you know, Future, I would love to see his story when that one come out. Yeah, his documentary. His would be dope. His would be dope. But yeah, man. Look, like he said, some cases are spending money in this and that perceptions make it don't go broke. Some of them are spending to win and it actually is helping them level up. But I think there is like just a fine line and how you do it. Strategic brand spending is what it's about. Like I'm going to buy this $10,000 outfit because I have two shows and an appearance that I can make while making that money back versus I'm going to buy this $10,000 outfit to sit in the house. Thanks. One is going to help you go up. The other is just going to fuck you eventually, you know what I'm saying? So that's why I got it up. And we'll leave it at that for today. I'm Red Man Shine and I'm Corey and we out. Peace.