 Deprivation. I deprive myself of chips all the time. Oh Wow, he's making some good moves. Anyway, so no that had nothing to do with so I deprive my chip my chips I deprive myself of chips all the time why to make the chip so much more valuable, right? Ha ha ha. So if you deprive me of I don't know skiing I might be more likely to Work hard to go skiing in the future, right? So if you withhold or present with whole reinforcers from me for something if you prevent me from engaging in particular behaviors You're depriving me of something And if you go look at the video on response deprivation hypothesis, you'll see what happens when you deprive someone of a response Or if you withhold reinforcers, you'll see what happens when you deprive them of those reinforcers Based on your experiences, you might change the value of those reinforcers He gets to the motivation thing so you can deprive stuff to create motivation There's all sorts of cool things that you can do at deprivation, but it's really about just depriving you of a particular stimulus Don't worry. We don't deprive the children of food all the time. You don't need to in order to make food reinforcing. So deprivation is a lot of fun Don't overdo it with deprivation. You can really hurt people, but you can motivate them too