 How do we make today outrageous? I think the very fact that you... Make me a headline ma'am. Oh, I make a headline with and without you. Any public person has to be extremely conscious of the fact that no matter what they say firstly, either becomes a headline or becomes a reason so that headlines can be made. And given that, that we are conscious people as public personalities, be it in media or in politics. We recognize that communication is an opportunity, can become a challenge if we don't use the tools well. Today, we are again in a time and place where most of the viewers know who is just a theorist and who is actually factually reporting from the ground. And I think that is what is extremely encouraging. I mean, I've seen 70 euros, I mean, I have these conversations with college kids. They does, this is fake news. We are not looking at media as just business and that is where the problem is. Right. If I know that let's say today if Karan Johar does something extremely outrageous on this stage, every media house will carry it. Why? Because it's news, for them it's business. And if Karan Johar has a very sedate conversation, people will just possibly carry a small photo somewhere and say, I'm not, I was not in that element. And move on to somebody else's airport look. Somebody else's controversy. Somebody else's outrageous behavior. People do not expect outrageous behavior on a platform like this. They expect a very deliberate, a very structured, a very nice, sedate conversation, which is what we are giving them. But we should not always serve what people want. If you are in the business of entertainment, Mr. Johar, as you are, you have to give them what they want. When you try to give them what they do not want, it flops at the box office. It just seems right because we have unlimited talent. We are a country of storytellers. And I've said this on another platform recently. I said, imagine, we as a nation have grown up with grandmothers telling us stories, not reading out of a book, but out of pure memory. And those stories differ from state to state. Those stories differ from district to district because our grandmothers have the potential of taking something which is very local in terms of our culture, our heritage, our craft, weave it into that story, and it becomes a part of our mindset. In a country which is creative, we need to now marry that creativity with technology. How well we do it for our children? I mean, that's where the key lies. And I think that an empowered consumer is the best thing to happen to the media.