 Hold on, you're telling me discipline isn't doing what you like and making sure that when you want to do something, make sure it's something you don't want to do. You're saying it's doing the shit that nobody wants to do and making sure that stuff gets done first? Yeah, absolutely. So you're saying outbound calls to customers? Necessary. What? I got to make cold calls? You're saying follow up? What? You said log your customers in the CRM? What? Yeah. You're saying what? Man, and... You're saying social media every time they buy? Be good to everybody. Have a great attitude all day long. You got to look at these non-negotiables, these must-haves as the highlights and the best parts of your day.