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Uploaded on Jun 30, 2011
ww.b2bmarketingforum.nl Yuri van der Sluis (YuTrain) interviewed speakers, sponsors and visitors during the recent B2B Marketing Forum 2011(organized by www.spotonvision.com). Here he interviews Arne van de Wijdeven from Phillips, about the big value of changing from a product directed marketing into a customer directed marketing in B2B.