 So I've been fighting fervently around the word gentrification more recently. I really hate the word. I think it's like saying somebody died of old age. People don't die of old age anymore. They die of specific processes, death processes. So if we actually understand how neighborhoods change, we know that people die of different things or expire, transition, whatever spiritual level you have. They change. But I think neighborhoods do the same thing and they have a combinatorial set of issues that lead them towards a path of transition and whether that's policy or people. There's a bunch of different things and until we understand what that is, if we just keep throwing the word gentrification at things, you're never going to solve it. You're just going to be like, oh, well, that's gentrification. It happens. That's the natural flow of the world. That's actually a thing people used to die at 40 years old. Now we can live to 120. The thing is, if I put gentrification in the headline of the story, everyone clicks on it. That is true. So I need to keep using that word. I understood.