 Approximately 3,500 infants die annually in the United States from sleep-related deaths. Many of these deaths are a result of babies sleeping in an unsafe environment and we needed to do something. So the main components of this program is really education. We came up with a simple slogan for a safe sleep baby, which is ABCs of safe sleep. The ABCs of safe sleep stand for alone, on their back, in a crib. As soon as the patient arrives on the mom-baby unit, we start talking about safe sleep. One of the first things we did was we made a crib card that goes inside the infant bassinet and it has the ABCs of safe sleep. The other thing we did was put some signage up in the rooms and then the most important piece is the consistent messaging. What we ask is, do you have a safe place for your baby to sleep when you get home? I never used a crib with all my other kids, but once they brought, came in and gave me these statistics, it really wasn't eye-opener. I went home and was like, I'm going to stick with this and have him get used to sleeping in a crib, so I stuck with it and I think he's happy and I'm happy and I feel that we're safe. It's about really creating the awareness because if I tell my daughter and my daughter tells her friend who tells her friend it's the ripple effect and when you can spare just one family the grief of losing a child, that's tremendous.