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Published on Jan 11, 2008
At its peak in the 1960s, Clairtone Sound Corporation was one of the most admired companies in the field of electronics. Founded by Peter Munk and David Gilmour in Toronto, Canada, Clairtone made the wildly modern Project G hi-fi system and, later, the G-TV. This commercial, shot in Manhattan in July 1967 by famous Canadian cinematographer Frank Spiess, was produced by Young & Rubicam. "Opening with car----elegant Rolls-Royce type in front, coming over bridge into the city as the sun comes up," the 1967 production notes specify. "Traveling through deserted streets to an elegant store about to be opened, perhaps with men pulling down store canopy, rolling out carpet. Car pulls up at store, TV set is taken out, pull back as city comes alive, action, busy streets, people walking by." The bridge is the Brooklyn Bridge. The elegant store is B. Altman's, then on Manhattan's lower Fifth Ave. As for the car, it's a restored 1936 Pierce-Arrow convertible with Munk and Gilmour up front and a G-TV in the back seat. This commercial, which won a gold medal at the New York International Film and TV Festival, was one of only two television commercials made by Clairtone.