 Thank you all for being here and like I mentioned you've got these trinkets on your table, you've got trumpets, you've got to make some noise, you've got to applaud people who will be winning here tonight. So let's see the kind of energies that we have here. The spirits will be flowing but right now let's see what spirits you have inside you. Let's give those trumpets a try. For us to get to where we are, a lot of blood sweat and rime and I'd like you to join me in my co-passage. Just sit to see what exactly it took to creating an evening here tonight. But as it's cursory of course you guys were there earlier as well. But I'd like to formally also recite the Saraswati Vandana right now. It's an old Sanskrit verse, like I mentioned, dispelling the darkness of ignorance through the light of knowledge. Gyan ki roshni se prakashit hona hai hum sabne agghyan ke agghaar ko door karneke. Yajnundinu dushara har dhawala, yajnubra vastravrata, yabhiyavara dandnamandititara, yajnubra dhammasana, yabhramvajutti shankar prabhu tibi dharivari sadavandhata, saman patu saraswati, bhagvati misheshvati. The reason why I recite this over and over again is because it's held me in good stead. I believe in that higher power, whatever the high power that you believe in. And when I put up a show like this, I know from the bottom of my heart that I've put in the most honest effort despite all the influences right before the awards night, there's a lot of pressure and everything, but I have to be that non-nonsense woman that has to comply by whatever is right. Could we have the Introduction 83's? Welcome to the 7th edition of Exchange for Media, NEON's OOH Conference and Awards. These awards were established in 2011 to acknowledge and award both individuals and organizations for their best work. NEON's has become a showcase property in the OOH media in India. Awards are being given away for work done between January 2016 and December 2016. The process for these awards began with inviting entries from agencies, media owners and brands alike. The judging process involved two levels. First, a pre-jury round in which every jury member went through a certain set of categories and shortlisted the top five entries based on the selection criteria. Second, the physical jury meet, where all the shortlisted entries were presented to the jury members and the winners were chosen after careful discussions. The Excellence Awards too invited careful deliberations and finally, the best were chosen. The agency representatives were given an opportunity to meet the jury board one-on-one and impress upon them. A chance to present their place in their own words in the synergy category to tell the jury why they were the best. And now, ladies and gentlemen, presenting the jury of exchange for media NEON's Awards 2017. The jury was led by Mr. Sandeep Khan, CEO Indian Tobacco Division, ITC Limited. He consisted of some of the biggest names in the marketing fraternity who are respected and have in-depth knowledge of the out-of-home industry. I think that the Oscars have been very well designed. The criteria are very clearly added. The whole industry now seems to be aligned towards understanding what the sources and the type of information that juries look for in trying to choose the best contenders for various awards. They are well equipped to handle those queries and are able to proactively provide that information that makes our lives much easier, much better. And the process is stronger, more robust. There is more data, there are presentations, there are AVs. So a good balance of using all kinds of tools to make a point and can make a sense of what is the proposition that one is delivering. And quite interesting debates are the outcome of that. It's a very big way to make a nice process. EFORAN NEON's Awards 2017 and the jury board congratulates all the winners. At present today we have 20 categories that were acknowledging the best of the out-of-home medium. We were giving away three medals in each category. It was completely the jury's prerogative to skip certain categories or to give joint medals in any particular category.