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The MPG Illusion

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Uploaded on Jun 19, 2008

Please see http://www.mpgillusion.blogspot.com for GPM calculators and for more details on the research. Posting a vehicle's fuel efficiency in "gallons per mile" rather than "miles per gallon" would help consumers make better decisions about car purchases and environmental impact, researchers from Duke University's Fuqua School of Business report in the June 20 issue of Science magazine.

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