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Published on Jan 13, 2012
Neutrality is one of Wikipedia's overarching rules for editing entries, yet PR and communications representatives often are faced with flatly inaccurate information that needs to be updated -- information that is independently verifiable. Yet making these changes often results in reversal of the entry and banning of the representative from future edits. In this video FIR interview, co-hosts Neville Hobson and Shel Holtz speak with UK PR practitioner Stuart Bruce and Edelman Digital Sr. VP Phil Gomes, who both wrote posts on the topic within minutes of each other, leading to the development of a Facebook group where practitioners and Wikipedia admins and editors are discussing how to improve the situation.