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Published on Nov 3, 2016
This presentation provides an overview of various psychological phenomena and their general applicability to questions of interest for game designers across the industry. In particular, there are discussions of the myriad ways visual attention may be manipulated, the arbitrary nature of consumer preference, the impact of various cognitive biases on player choice, models of learning/skill acquisition, failures of intuition, discussion of social influences (and reductions of community toxicity), and various other topics of interest. The presentation is intended to introduce game designers to the wide array of relevant knowledge generated by experimental psychology as well as appropriate principles of experimental design that should facilitate future explorations and knowledge acquisition in this area.